Jetour's Global Surge: Chinese Brand Disrupts Auto Market with ‘Travel+’ Ecosystem

Dubai, UAE – November 13, 2025 – Chinese automaker Jetour is rapidly establishing itself as a global force, challenging established industry players with a disruptive strategy focused on innovative SUVs and a holistic ‘Travel+’ ecosystem. With a doubling of sales in 2024 and a growing footprint across key international markets, Jetour is proving that it’s more than just another emerging brand – it’s a harbinger of change in the automotive world.

Initially a sub-brand of Chery Automobile, Jetour gained operational independence in 2021, allowing it to pursue a focused strategy of global expansion. The company's success is built on a commitment to delivering high-quality, feature-rich SUVs – particularly in the increasingly popular off-road and hybrid segments – coupled with an integrated lifestyle approach it calls ‘Travel+.’

Beyond the Vehicle: The ‘Travel+’ Ecosystem

Jetour’s ‘Travel+’ strategy goes beyond simply building cars. It’s about creating a comprehensive ecosystem that enhances the entire ownership experience and caters to a desire for adventure and exploration. This involves integrating over 10,000 travel essentials, 3,000 service stations, 176 premium campsites, and strategic partnerships with leading travel platforms like Ctrip, Fangte, and Qunar.

“The goal isn’t just to sell a car, but to offer a complete travel solution,” explains one industry analyst familiar with Jetour's strategy. “They are essentially building a brand around a lifestyle.”

This ecosystem is deeply embedded within Jetour’s vehicles, particularly through its advanced infotainment system and the Lion Intelligent Cabin, powered by a Qualcomm 8155 chip. Features like integrated camping services, real-time destination information, and personalized travel recommendations are all designed to create a seamless and engaging experience for drivers and passengers. The GAIA Architecture also supports a high degree of customization and integration.

Global Expansion and Market Disruption

Jetour’s sales figures demonstrate the effectiveness of its strategy. In 2024, the company achieved a remarkable 80.3% year-on-year growth with 568,387 units sold globally. This growth is being driven by expansion into key markets, including:

• China: Jetour maintains the No. 1 position in the light off-road SUV segment, with the Jetour T2 leading sales in its category.
• Middle East: The brand is now a top-three SUV player in the region, outpacing many established brands. Sales in key markets like Saudi Arabia, UAE and Qatar continue to climb.
• South Africa: In an impressive feat, Jetour has rapidly climbed the sales charts, surpassing established automakers like Mercedes-Benz, Honda, and Volvo within its first year of operation. It now ranks among the top 15 automotive brands nationally.
• South America: Jetour is consistently among the top three Chinese SUV brands in Ecuador, Peru, and Panama.

“The speed at which Jetour has gained market share is remarkable,” notes one observer. “They’ve managed to overcome the perception of ‘Chinese quality’ and establish themselves as a credible competitor.”

The G700: Jetour’s Flagship SUV Launches Globally

Today, Jetour is unveiling its flagship SUV, the G700, at an event in Dubai. Built on the advanced GAIA Architecture, the G700 is a premium hybrid off-road SUV designed to appeal to discerning customers seeking a combination of luxury, performance, and capability.

The G700 boasts a Super Hybrid iDM-O system delivering a total power output of 665kW, a spacious six-seat layout with airline-style second-row seats, and a cutting-edge four-screen interactive system including a 35.4-inch Skyline Screen. Its advanced ADAS vision and intelligent off-road drive modes further enhance its appeal. The G700’s ability to tackle challenging terrains, demonstrated by its impressive wading depth of 970mm and performance capabilities, positions it as a formidable competitor in the premium off-road segment.

“The G700 represents Jetour’s ambition to become a global leader in the SUV market,” states a source within the company. “We believe this vehicle will set a new standard for luxury, performance, and capability.”

Disrupting the Established Order

Jetour’s success is not without its implications for the broader automotive industry. Its rapid growth, coupled with the increasing competitiveness of other Chinese automakers, is forcing established players to re-evaluate their strategies and invest in innovation.

“The traditional automotive landscape is being disrupted,” says one industry analyst. “Companies that don’t adapt to the changing market dynamics will be left behind.”

Jetour’s strategy of focusing on niche segments, offering innovative features, and building a comprehensive ecosystem is proving to be a winning formula. As the company continues to expand its global footprint, it is poised to become a major force in the automotive industry, challenging the established order and redefining the future of mobility. The company's commitment to offering a holistic