Jetex Lands in Milan Ahead of Olympics, Bets on Sustainable Aviation Growth

Milan, Italy – November 14, 2025 – Jetex, a global leader in private aviation, today announced its expansion to Milan Linate Airport (LIN), strategically positioning itself to capitalize on the anticipated influx of high-net-worth travelers during the 2026 Winter Olympics and fuel growing demand for sustainable aviation solutions. The move underscores the company’s commitment to expanding its European footprint and catering to a rapidly growing market for luxury and environmentally conscious travel.

Jetex’s new Fixed-Base Operation (FBO) at Milan Linate joins a competitive landscape that includes established players like SEA Prime, Signature Flight Support, and Universal Aviation. However, the company believes its comprehensive suite of services – encompassing trip support, bespoke handling, and a commitment to Sustainable Aviation Fuel (SAF) – will differentiate it in the market.

Olympic Boost & Luxury Travel Surge

The timing of the expansion is no coincidence. Milan and Cortina d'Ampezzo are gearing up to host the 2026 Winter Olympics, an event expected to drive a significant increase in air travel, particularly amongst VIPs, corporate delegations, and affluent sports enthusiasts. Industry analysts predict a surge of over 160% in international flight bookings to Northern Italy during the Games.

“We anticipate a substantial increase in demand for private aviation services during the Olympics,” said one industry insider. “High-net-worth individuals and corporate clients prioritize convenience, privacy, and direct access, making private jets the preferred mode of travel for many attending the Games.”

Milan Linate Airport is undergoing considerable expansion to prepare for the influx, adding 2,400 square meters of terminal space and expanding the apron. Jetex's presence will contribute to the airport's capacity to handle the increased traffic and provide premium services to discerning travelers.

A Focus on Sustainability

Beyond the Olympic-driven demand, Jetex is strategically positioning itself as a leader in sustainable aviation. The company has made a firm commitment to reducing its environmental impact, and the expansion to Milan Linate allows it to offer Sustainable Aviation Fuel (SAF) to its clients.

“SAF is critical for decarbonizing the aviation industry,” explained a sustainability expert. “Offering SAF is no longer a ‘nice-to-have’ but a ‘must-have’ for companies seeking to attract environmentally conscious travelers.”

Milan Linate Airport was the first in Italy to offer SAF, and Jetex’s partnership with local fuel suppliers will ensure a consistent supply of the renewable fuel. The SAF available at Linate is produced by Enilive, utilizing waste oils and fats, significantly reducing carbon emissions compared to traditional jet fuel. Jetex has previously implemented SAF offerings at its facilities in Paris-Le Bourget and Dubai Al Maktoum International Airport.

“We are committed to providing our clients with sustainable aviation options,” a Jetex spokesperson stated. “The expansion to Milan Linate allows us to further our commitment and contribute to a more environmentally responsible aviation industry.”

Competitive Landscape & Future Growth

The Milanese FBO market is competitive, with established players offering a range of services. SEA Prime, as the airport operator, holds a strong position, while Signature Flight Support and Universal Aviation provide comprehensive handling and support services. However, Jetex aims to differentiate itself by offering a seamless, personalized experience, coupled with its commitment to sustainability and a global network of support.

“The competition is fierce, but there is room for a player that can deliver exceptional service and cater to the evolving needs of the luxury travel market,” said an aviation consultant. “Jetex's global reach, its commitment to SAF, and its focus on personalized service could give it a competitive edge.”

The expansion to Milan Linate is part of Jetex’s broader strategy to expand its European footprint and capitalize on the growing demand for private aviation services. The company is actively exploring opportunities in other key European markets, including Germany, France, and the United Kingdom.

“We are confident that the expansion to Milan Linate will be a success,” a Jetex representative concluded. “We are committed to providing our clients with the highest level of service and contributing to a more sustainable future for aviation.”

As Milan prepares to welcome the world for the 2026 Winter Olympics, Jetex’s arrival signals a commitment to providing luxury travel solutions while embracing a future powered by sustainable aviation practices. The company’s strategic expansion positions it to capture a growing share of the premium travel market and contribute to a more environmentally responsible aviation industry.