Jampack AI Secures $3.2M to Overhaul Wholesale Operations for Consumer Brands

BROOKLYN, NY – February 24, 2026 – Jampack AI, a technology startup automating the notoriously complex world of wholesale operations, has raised $3.2 million in seed funding. The round was led by Maveron, the consumer-focused venture firm co-founded by Starbucks founder Howard Schultz, signaling strong investor confidence in the platform's potential to become essential infrastructure for the next generation of consumer packaged goods (CPG) brands.

The Brooklyn-based company has developed what it calls an "agentic platform" designed to eliminate the manual, error-prone tasks that plague CPG brands as they scale into wholesale channels. Despite launching just five months ago, Jampack AI is already processing over $500 million in annualized wholesale volume for some of the market's fastest-growing names, including Fishwife, Immi, and Path Water.

The Hidden Burden of Wholesale Growth

For most CPG brands, landing a major retail account is a moment of celebration, but it quickly gives way to a daunting operational reality. The back-office work required to service wholesale partners remains stubbornly manual. A single purchase order can trigger a cascade of fragmented tasks, forcing operations teams to toggle between a dozen disconnected systems—from rigid EDI platforms and freight broker portals to accounting software and a sea of spreadsheets.

This operational friction creates a significant drag on growth. It leads to wasted time, costly data entry errors, and chargeback fees that erode already thin margins. The problem only compounds as a brand adds more retail doors, creating a situation where success paradoxically increases complexity and operational overhead.

Jampack AI's Co-founder and CEO, Matteo Rossant, witnessed this chaos firsthand. While leading logistics and sales operations at N!CK'S, he helped scale the business from a fledgling startup to a $40 million brand in under 18 months. That experience provided a front-row seat to the messy reality of rapid growth.

"I watched brands lose entire days to work that should take minutes – copying data between systems, chasing carriers, reconciling invoices by hand," said Rossant in a statement. This direct exposure to the pain point became the catalyst for Jampack AI. The goal was to build a solution that could manage the backend complexity, allowing brands to focus on product and marketing rather than getting bogged down in administrative tasks.

Enter the Agent: A New Operating System for CPG

Jampack AI's solution is built on the concept of "agentic workflows." Unlike traditional automation that handles discrete, repetitive tasks, agentic AI is designed to manage complex, multi-step processes from end to end. The platform acts as an intelligent orchestration layer that sits on top of a brand's existing systems, whether they are simple spreadsheets or a sophisticated Enterprise Resource Planning (ERP) suite.

"Our agents handle all of that – without ripping and replacing the systems brands already rely on," Rossant explained. "Whether it's an early-stage brand running on spreadsheets or a Fortune 500 company with a robust ERP, our platform meets them where they are."

In practice, the platform automates the entire order-to-cash lifecycle. It can ingest purchase orders from any source, including unstructured emails, extract the relevant data, coordinate with freight carriers to schedule shipments, and automatically generate and send invoices. This seamless integration eliminates the need for manual data transfer and constant system-switching.

The impact on efficiency is dramatic. According to the company, brands using Jampack AI save an average of 20 hours per week on manual work, reduce their freight costs by 15%, and achieve order-to-invoice cycles that are 50 times faster. These metrics translate directly into improved cash flow, higher margins, and the ability to scale without hiring a large operations team.

Tony Davis, Founder and CEO of Bakeful, attested to the platform's transformative power. "Jampack didn't just save us time – it fundamentally changed how we operate," he stated. "We scaled from 50 to 3,500 retail store doors, and our fulfillment efficiency and accuracy improved along the way. In 10 years in this industry, I haven't seen a tool or platform deliver this kind of impact."

Maveron's Bet on Back-Office Innovation

The decision by Maveron to lead the seed round, with participation from Timber Grove Ventures and a group of industry angels, underscores the significant market opportunity. While Maveron is best known for its investments in high-profile consumer-facing brands, its backing of Jampack AI highlights a strategic understanding that the success of these brands is deeply intertwined with the efficiency of their underlying operations.

"What sets Jampack apart is the rare combination of deep operational expertise and an elegant technical approach," said Natalie Dillon, Partner at Maveron. "Wholesale is one of the most complex parts of operating a consumer brand, and I've seen how much it can shape a brand's trajectory throughout my career."

Dillon noted that the startup's early success and positive customer feedback were key factors in the investment decision. "Jampack AI's deep customer love in such a challenging category, combined with the product's transformational impact, makes it clear that this team will quietly power breakout brands of the next generation."

With the new capital, Jampack AI plans to accelerate its mission to make wholesale effortless. The company will expand its engineering team to enhance its agentic workflows and deepen its integrations across the broader CPG ecosystem, connecting with more logistics providers, distributors, and software platforms. By building a comprehensive operating system for wholesale, Jampack AI is positioning itself not just as a software tool, but as a critical partner for any CPG brand with ambitions to scale.