Jackson's Lands Major Publix Deal, Cementing Avocado Oil's Snack Aisle Reign

MUSKEGO, Wis. – June 24, 2026 – Jackson's, the rapidly growing snack brand that built its empire on the unique promise of cooking exclusively in avocado oil, has officially landed on the shelves of Publix. Beginning today, the brand's distinctive products are rolling out to more than 1,400 of the supermarket giant's locations across eight states in the Southeastern U.S., a move that solidifies its position as a major force in the 'better-for-you' snack category.

The partnership introduces a curated selection of Jackson's offerings—including its flagship Sweet Potato Sea Salt Chips, Classic Kettle Chips, and Super Veggie Straws in Sea Salt and Cheddar flavors—to one of the most loyal and discerning customer bases in American grocery. For a brand born from a personal family mission, this large-scale launch represents a pivotal moment, transitioning it from a niche health-food contender to a mainstream snack aisle staple.

The Strategic Shelf Space

Securing a partnership with Publix is widely regarded as a significant achievement in the consumer packaged goods industry. The retailer is renowned for its dedicated shoppers who prioritize quality and are often willing to invest in premium and specialty products. For Jackson's, this isn't just about adding more dots to its distribution map; it's about connecting with a consumer demographic that is already aligned with its core values of transparency and ingredient integrity.

"Publix has always been a key retailer for us," said a statement from the Jackson's team. "Their shoppers are incredibly loyal and intentional about what they buy. Being on the shelves here is a big moment. It's a signal that the brand is resonating at a major national level."

This expansion into Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee, Virginia, and Kentucky builds on a period of explosive growth for the Wisconsin-based company. It follows recent successful launches and expansions into other retail giants like Walmart, Costco, and CVS, demonstrating a clear and aggressive strategy to achieve national household penetration. The ability to execute a rollout of this magnitude suggests a high level of confidence from Publix in the brand's ability to meet demand and attract customers.

An Innovation Cooked in Avocado Oil

At the heart of Jackson's meteoric rise is a simple yet profound innovation: the exclusive use of avocado oil. While competitors have dabbled in alternative oils, Jackson's made it the cornerstone of its identity. This decision has proven remarkably prescient, tapping into a growing consumer trend known as the "anti-seed oil movement," where shoppers are increasingly scrutinizing labels and avoiding snacks cooked in common seed oils like canola, sunflower, or soybean.

The brand's proprietary low-and-slow cooking method is designed to preserve the nutritional qualities and clean flavor profile of the avocado oil, resulting in what the company calls a "superior crunch and clean taste." This technical focus on the cooking process is a key differentiator in a crowded market. Furthermore, all Jackson's products are non-GMO certified, vegan, kosher, and free from the top nine allergens, making them accessible to a wide range of consumers with dietary restrictions or wellness goals, including those following paleo or low-inflammatory lifestyles.

This commitment to clean ingredients isn't just a marketing tactic; it's a reflection of a broader shift in consumer behavior. Shoppers are no longer willing to accept a trade-off between health and flavor, and Jackson's has proven that a product can deliver both. The brand's success validates the thesis that ingredient-focused innovation can drive significant market share.

From Kitchen Mission to Manufacturing Powerhouse

Behind the corporate strategy and production technology lies a deeply personal origin story. Co-founders Megan and Scott Reamer started the company in their Crested Butte, Colorado, kitchen out of necessity. They were searching for snacks that fit the specific anti-inflammatory diet of their son, Jackson, who was battling a rare autoimmune disorder. When they couldn't find what they needed, they created it themselves, experimenting with sweet potatoes and avocado oil.

That heartfelt mission has since scaled into a formidable manufacturing operation. After initially struggling with the limitations of co-packers, the company made a strategic pivot to vertical integration. It now owns and operates a state-of-the-art, 130,000-square-foot facility in Muskego, Wisconsin, specifically designed for avocado oil production. This gives Jackson's complete control over quality, innovation, and output—a crucial advantage that has enabled its rapid growth. The facility, which has more than doubled in size, is set to house 12 production lines to keep pace with soaring demand.

This growth was significantly accelerated by a $1.25 million investment from Rohan Oza on ABC's Shark Tank. The capital injection, combined with Oza's marketing expertise, helped transform Jackson's from a beloved niche brand into a national phenomenon. The numbers speak for themselves: the company saw its revenue triple in 2023 and is projecting an additional 80% growth in 2026, with annual revenue figures climbing well past $20 million.

Reshaping the 'Better-for-You' Aisle

Jackson's entry into Publix is more than a single company's success story; it's an indicator of the entire snack industry's evolution. While competitors like Kettle Brand and Boulder Canyon have introduced their own avocado oil chips, Jackson's has established itself as the category leader, earning the title of the "fastest-growing chip brand" and being named a top emerging brand by Instacart in 2024.

By focusing on a clear, science-backed product attribute and a compelling brand story, Jackson's has effectively carved out a dominant position. The company continues to innovate, having recently entered the veggie straw category and teasing a new snacking platform for late 2025. As they expand into more formats like multipacks, their goal is to become an indispensable part of the modern family's pantry.

"Publix shoppers are passionate. They know what they like, and they come back for it. We're excited to become part of that routine," said Megan and Scott Reamer, Jackson's Co-Founders. "For us, entering Publix isn't just about adding another retailer; it's about meeting customers where they already are."

As Jackson's products fill shopping carts across the Southeast, the brand is not just selling chips; it's selling a new standard for what a snack can and should be.