Jackery and Red Cross Forge Strategic Alliance for Disaster Resilience

FREMONT, Calif. – June 16, 2026 – In a move that signals a strategic shift in disaster response infrastructure, portable energy leader Jackery today announced "Power the Rescuers," a long-term initiative in partnership with the American Red Cross. The collaboration introduces the HomePower Emergency Pro Series, a line of crisis-ready battery backup systems that has received the first-ever battery backup endorsement from the venerable humanitarian organization.

The alliance addresses a critical and growing vulnerability: the failure of power grids during catastrophic events, which paralyzes emergency operations. By combining Jackery's technological expertise with the Red Cross's unparalleled credibility in disaster relief, this partnership aims to establish a new standard for energy resilience, ensuring that first responders have the power they need to save lives when the grid goes dark.

A Strategic Response to a Failing Grid

The backdrop for this initiative is a stark reality confirmed by climate and atmospheric data. According to the National Oceanic and Atmospheric Administration (NOAA), the United States has seen a dramatic escalation in severe weather events. Between 2020 and 2024, the nation averaged 23 billion-dollar disasters annually, a sharp increase from the historical average of just nine per year between 1980 and 2024. These events consistently compromise aging electrical grids, often for days or weeks, leaving communities and the rescuers who serve them in the dark.

Emergency management experts have long warned that reliance on centralized power infrastructure and traditional gas generators creates significant operational risks. While gas generators remain a tool in the arsenal, their logistical challenges are immense. Transporting fuel into disaster zones can be difficult or impossible, and their noise, vibration, and toxic exhaust fumes preclude their use in enclosed spaces like field hospitals or command centers.

"Power the Rescuers" is engineered as a direct countermeasure to these challenges. "The first 72 hours following a disaster are the most challenging," one disaster response coordinator noted. "Flexibility and speed are paramount. We need power that can move with us, operate safely anywhere, and function reliably without a complex supply chain." This initiative provides a decentralized, clean, and portable energy solution designed for precisely these high-stakes environments.

Engineering Resilience for the Front Lines

At the heart of the campaign is the HomePower Emergency Pro Series, a three-tiered fleet of co-branded power stations visually anchored by a rescue-red color scheme and the prominent American Red Cross logo. Each model is tailored for specific frontline scenarios, moving beyond consumer-grade features to address professional needs.

The lineup includes:
* HomePower 3600 Plus Red Cross Edition (3.6kWh): A heavy-duty workhorse designed to anchor command centers and shelters. It can run high-draw equipment like hydraulic rescue tools and communication arrays, operating silently and safely indoors.
* HomePower 2000 Plus v2 Red Cross Edition (2kWh): A mobile unit for medical applications. Its 2kWh of pure sine-wave power is critical for running sensitive equipment like ventilators, defibrillators, and vaccine refrigeration units in field ambulances and triage stations.
* HomePower 1000 Plus v2 Red Cross Edition (1kWh): A lightweight, hand-carried unit for rapid-response teams, ensuring that radios, GPS, and other essential communication devices remain online in the field.

These are not simply batteries; they are intelligent systems. Enhanced crisis-ready capabilities include automated, proactive charging triggered by incoming severe weather alerts, ensuring the units are at full capacity before a disaster strikes. Furthermore, an emergency power lock allows users to reserve a specific percentage of charge, guaranteeing a baseline of power is always available for true emergencies. This level of foresight is a critical evolution from reactive power solutions. The technology reflects a broader market shift towards advanced lithium-ion chemistries like LiFePO4, which offer longer lifespans, greater safety, and faster charging—qualities essential for disaster relief.

A New Benchmark in Corporate-Humanitarian Partnership

The alliance represents more than a product endorsement; it is a new model for corporate social responsibility integrated directly into a company's core business strategy. Jackery has committed to donating 10% of all profits from the Red Cross Edition products to fund the deployment of these power stations to frontline organizations in need. This creates a sustainable funding mechanism where consumer purchases directly contribute to bolstering community resilience.

The American Red Cross's endorsement lends a powerful seal of approval, providing what one industry analyst called "an invaluable layer of trust." For relief organizations procuring equipment, this backing serves as a guarantee of performance and reliability under the most demanding conditions.

This commitment is built on a proven track record. Jackery has previously deployed resources during major crises, donating over 200 solar generators and $50,000 during the 2025 Los Angeles wildfires and over 100 units to aid response to Hurricane Milton in Florida. The company was also the first in its industry to publish a formal Environmental, Social, and Governance (ESG) report in 2023, signaling a deep-seated commitment to sustainable and ethical operations. To ensure transparency, Jackery will publish an annual global impact report on August 19, World Humanitarian Day, auditing its donations and sharing stories from the field.

Redefining the Market for Emergency Preparedness

This partnership strategically positions Jackery within a rapidly expanding market. The portable power station sector is projected to grow exponentially, with some estimates predicting a market size exceeding $3 billion by 2035, fueled by increasing power outages and consumer demand for energy independence. While competitors like Anker, BLUETTI, and EcoFlow are also major players, the Red Cross alliance provides Jackery with a formidable competitive advantage that transcends technical specifications.

It effectively elevates the brand from a provider of consumer electronics for camping and home backup to a trusted partner in critical public safety infrastructure. The initiative smartly bridges the gap between institutional and individual preparedness. When individuals purchase a HomePower Emergency Pro Series unit for their own homes, they not only secure their family’s safety but also directly fund the equipping of professional rescuers.

Where the grid fails and gas generators fall short, this collaboration is poised to lead a new era of energy infrastructure. It recognizes that in the 21st century, access to power is not a convenience but a fundamental component of survival, communication, and medical care. By placing reliable, clean power directly into the hands of those who arrive first and leave last, Jackery and the American Red Cross are not just selling a product; they are building a more resilient future.