India’s Events Market Set to Boom: Tech, Tier 2 Cities Drive $30 Billion Opportunity

November 18, 2025

A Rising Tide of Experiences

India's events market is poised for significant expansion, projected to reach nearly $30 billion by 2034, according to a new report from Research and Markets. This growth isn’t simply a return to pre-pandemic levels; it represents a fundamental shift in how experiences are designed, delivered, and measured. Beyond large-scale concerts and international conferences, a burgeoning domestic demand for local festivals, corporate activations, and sporting events is driving a remarkable surge in activity. Multiple independent analyses corroborate this optimistic outlook, predicting consistent annual growth exceeding 7% across various event segments.

The Tech Transformation: Data-Driven Experiences

Central to this expansion is the integration of technology. Hybrid event formats are no longer a temporary solution but a core strategy, allowing organizers to extend reach and inclusivity. “The ability to seamlessly blend in-person and virtual elements has been a game-changer,” says one event technology consultant. “It allows us to capture a wider audience and gather valuable data on attendee behavior.” Artificial intelligence (AI) is playing an increasingly vital role, from automating event planning and personalized content delivery to providing real-time analytics for sponsors. Event organizers are now leveraging data to understand attendee preferences, optimize event logistics, and demonstrate return on investment (ROI) to stakeholders. The adoption of digital ticketing platforms, cashless payment systems, and immersive technologies like augmented and virtual reality are further enhancing the attendee experience and streamlining operations.

One emerging trend is the use of AI-powered platforms to predict attendee behavior and personalize event experiences. “We’re seeing a shift from one-size-fits-all events to highly customized experiences,” explains an AI consultant specializing in event management. “AI can analyze attendee data to recommend relevant sessions, connect attendees with similar interests, and even tailor event content to individual preferences.” This focus on personalization is not only improving attendee satisfaction but also driving higher engagement and sponsorship opportunities.

Beyond the Metros: Tier 2 and Tier 3 Cities Take Center Stage

Traditionally, major events have been concentrated in India’s largest metropolitan areas. However, a significant shift is underway, with Tier 2 and Tier 3 cities emerging as key growth drivers. Cities like Ahmedabad, Kochi, and Bhubaneswar are attracting increased investment in event infrastructure and hosting a growing number of conferences, exhibitions, and festivals. This trend is fueled by several factors, including rising disposable incomes, increased local economic activity, and government initiatives to promote tourism and investment in these regions.

“We’re seeing a significant increase in demand for events in non-metro cities,” confirms a representative from a leading event management company. “The cost of hosting events is generally lower, and there’s a strong local audience eager for high-quality experiences.” This expansion beyond the major metros is creating new opportunities for event organizers, sponsors, and local businesses. The growth in these cities isn't just driven by large-scale conferences; local festivals and cultural events are also attracting significant investment and boosting tourism. “There’s a real appetite for unique and authentic experiences, and Tier 2 and Tier 3 cities are uniquely positioned to deliver that,” explains a tourism official.

Investment and Opportunities

The burgeoning events market presents a wealth of opportunities for investors and entrepreneurs. From event technology startups to venue operators and event management companies, there’s a growing demand for innovative solutions and services. The increasing focus on data analytics and ROI is also creating opportunities for companies specializing in event measurement and reporting. The convergence of technology, experience, and localization is creating a dynamic and rapidly evolving landscape.

“We’re seeing a lot of interest from private equity firms and venture capitalists in the events sector,” says an industry analyst. “They recognize the long-term growth potential and the opportunities to disrupt traditional business models.” The rise of experiential marketing and the increasing demand for unique and memorable experiences are further fueling investment in the sector. From luxury destination weddings and immersive music festivals to cutting-edge corporate events and large-scale sporting competitions, the opportunities for innovation and growth are virtually limitless.