IKEA Bets on Accessibility with New Gatineau Plan and Order Point

Gatineau, QC – November 14, 2025 – IKEA Canada today announced plans to open a new Plan and Order Point in Gatineau in 2026, marking a continued investment in localized service and accessibility for Quebec customers. The move signals a strategic shift for the global furniture retailer, responding to evolving consumer preferences and bolstering its omnichannel approach in a competitive market.

The new location, announced via press release, will focus on providing personalized planning services for kitchens, bedrooms, and storage solutions. Unlike traditional IKEA stores, the Plan and Order Point will offer a curated selection of products, with customers ordering for home delivery or in-store pickup. This format allows IKEA to reach new customer segments and cater to urban and suburban areas where larger stores may not be feasible.

Adapting to a Changing Retail Landscape

“We’re seeing a clear trend towards consumers wanting convenience and personalized experiences,” says a retail analyst familiar with IKEA’s strategy. “Large-format stores still have their place, but these smaller Plan and Order Points allow IKEA to meet customers where they are and offer a more tailored shopping journey.”

This move isn’t isolated. IKEA has been actively expanding this format globally and across Canada, with ten Plan and Order Points already operational. The decision to invest in Gatineau, a key city in the Ottawa-Gatineau metropolitan area, is strategically significant. The region boasts a robust population, healthy income levels, and a competitive retail landscape.

Gatineau: A Promising Market

With a population of over 291,000, Gatineau provides a solid demographic base for retail expansion. The city’s median household income is approximately $79,500, and the overall Ottawa-Gatineau CMA boasts an average income of around $120,000. This level of disposable income supports consumer spending on home goods and furnishings.

However, IKEA isn’t entering an uncontested market. The region is home to established competitors like Leon’s Furniture, The Brick, Structube, and EQ3, as well as numerous independent retailers. The presence of these competitors underscores the importance of IKEA’s strategic focus on personalized service and accessibility.

“The competition is fierce,” notes a local retail observer. “IKEA needs to differentiate itself by offering a unique customer experience. These Plan and Order Points are a step in the right direction.”

The Omnichannel Advantage

The new Gatineau location is a key component of IKEA’s broader omnichannel strategy, which aims to seamlessly integrate online and offline shopping experiences. Customers can use IKEA’s online planning tools to design their spaces, then visit the Plan and Order Point to receive personalized guidance and place their orders. This approach combines the convenience of online shopping with the expertise of in-store consultants.

“The goal is to create a cohesive shopping journey,” explains a source within IKEA Canada. “We want customers to be able to move seamlessly between our website, our Plan and Order Points, and our larger stores.”

This omnichannel strategy is particularly relevant in today’s retail environment, where consumers expect a consistent and convenient shopping experience across all channels. IKEA’s investment in localized service and accessibility positions the company to meet these evolving expectations.

Job Creation and Economic Impact

The new Gatineau Plan and Order Point is expected to create approximately 15-25 new jobs in the local area, encompassing roles such as sales associates, interior designers/planners, and logistics support. This job creation will contribute to the local economy and provide employment opportunities for residents.

“Any new job creation is welcome,” says a local economic development officer. “IKEA’s investment demonstrates confidence in the Gatineau market and will contribute to the city’s economic growth.”

Beyond direct job creation, the new location will also have a positive impact on the local economy through indirect employment and increased local spending.

Looking Ahead

IKEA’s decision to invest in a Plan and Order Point in Gatineau is a strategic move that aligns with evolving consumer preferences and the company’s broader omnichannel strategy. By focusing on localized service and accessibility, IKEA is positioning itself for continued success in a competitive retail landscape.

The success of this new location will likely influence IKEA’s future expansion plans in Canada. As consumers increasingly demand convenience and personalized experiences, the company’s commitment to localized service will be a key differentiator.

The opening of the Gatineau Plan and Order Point is expected in 2026 and will be closely watched by retail analysts and industry observers. It represents a significant investment in the local economy and a testament to IKEA’s commitment to meeting the needs of Canadian consumers.