Ideas Collide Taps Youth Foundation for Pro Bono Marketing Partnership

PHOENIX, AZ – January 27, 2026 – Phoenix-based marketing agency Ideas Collide has announced a strategic partnership with The 1% Kid Foundation, naming the youth-focused non-profit its 2026 IC Incubator partner. The collaboration will see the foundation receive $10,000 in in-kind marketing and communications services to help expand its impact across Arizona.

The partnership connects a full-service agency known for its work with Fortune 100 companies to a burgeoning organization dedicated to fostering resilience and ambition in young people. It represents a significant investment in the foundation's future, providing it with professional-grade strategic support to elevate its message and reach.

From Pitch to Purpose: A New Playbook for Youth Empowerment

At the heart of The 1% Kid Foundation is its founder, Channing Chasten, a former professional soccer player turned motivational speaker. Chasten established the organization to instill what he calls the "1% mindset" in youth—the principle that small, consistent efforts in growth, focus, and goal-setting can compound into life-changing personal achievement.

The foundation's mission arrives at a critical time for Arizona. According to recent data from the Annie E. Casey Foundation's Kids Count Data Book, the state ranks just 39th in the nation for overall child well-being, facing significant challenges in areas like education and economic stability for families. In this landscape, initiatives focused on building confidence and long-term success skills are more vital than ever.

Chasten's philosophy aims to equip young people with the internal tools to navigate such challenges. Through encouragement and development programs, the foundation works to build the confidence and resilience necessary for success both on and off the field.

The partnership with Ideas Collide was born from a moment of inspiration. "Ever since I first saw Matt speak at a State 48 event, I knew he was someone I wanted to connect with and learn from," said Channing Chasten, Executive Director of The 1% Kid Foundation, referring to Ideas Collide President Matthew Clyde. "I never would have imagined this opportunity would become a reality, and I am incredibly grateful to Matt and the entire Ideas Collide team for being so open, supportive, and aligned with our mission."

The Power of Pro Bono: More Than Just a Check

The $10,000 in-kind contribution is far more than a simple financial donation. For a developing non-profit, access to the strategic arsenal of a full-service marketing agency can be transformative. While a cash grant might fund a specific program for a limited time, this partnership provides the foundational tools for sustainable growth.

Industry experts estimate that the value of such a partnership extends well beyond its dollar figure. The in-kind services will likely translate into 40 to 70 hours of expert consultation in areas where non-profits often lack resources. This includes developing a cohesive brand story, refining messaging to resonate with donors and volunteers, amplifying reach through digital media, and crafting compelling campaigns to attract support.

"As we enter 2026, we wanted our IC Incubator partnership to reflect the kind of impact that starts early, builds steadily, and changes the trajectory of a young person's life," said Matthew Clyde, President of Ideas Collide. "The 1% Kid Foundation is rooted in empowerment, resilience, and consistent growth. We are honored to help amplify that mission and support their next chapter."

By lending its expertise in strategy, content, and media, Ideas Collide aims to provide The 1% Kid Foundation with a megaphone to broadcast its mission, helping it cut through the noise in a crowded philanthropic space and connect with the communities it seeks to serve.

A Model for Corporate Citizenship

This collaboration is not an isolated act of charity but a continuation of a long-standing commitment to community engagement by Ideas Collide. The partnership is part of the agency's IC Incubator program, which operates under its broader philanthropic initiative, IC Gives.

Launched in 2015, the IC Incubator program was designed to leverage the agency's core competencies to help startups, small businesses, and non-profits overcome marketing hurdles. Over the past decade, the program has provided more than 10,000 hours of in-kind marketing, branding, and strategy services, fostering growth and sustainability for its partners.

This structured approach to corporate social responsibility demonstrates a model of engaged corporate citizenship, where a company's most valuable assets—its people and their expertise—are deployed for social good.

"Our work with community partners is a reflection of our values," said Joel Eberhart, VP of Community Development at Ideas Collide. "The IC Incubator program builds on this foundation, creating opportunities to empower organizations with the marketing support they need to grow their visibility and impact."

By embedding philanthropy into its operational fabric, the agency not only strengthens the community but also reinforces its own brand identity and employee engagement. In the year ahead, Ideas Collide will work closely with The 1% Kid Foundation on messaging, brand amplification, and campaign support, aiming to write the next successful chapter for both the foundation and the countless young lives it hopes to influence.