iCAUR Reimagines Mobility with 'New Energy System' Ahead of Global Summit

WUHU, China – March 27, 2026 – Chery Group's new energy vehicle brand, iCAUR, is set to redefine the conversation around electric mobility with its upcoming iCAUR International Business Summit. Scheduled from April 26 to 28 during the prestigious Auto China 2026, the event will serve as the global launchpad for the brand's next-generation new energy strategy, moving the focus from simple vehicle propulsion to a comprehensive, integrated energy system.

The summit promises to bring together international partners, media, and industry leaders to witness what iCAUR calls its “new energy gene.” This concept represents a significant philosophical shift, aiming to demonstrate how energy can be intelligently applied across all facets of daily life, transforming the vehicle from a mode of transport into a versatile life-support platform.

Beyond the Powertrain: A New Energy Philosophy

In an automotive market saturated with discussions of battery capacity and charging speeds, iCAUR is pivoting towards a more holistic vision. The brand argues that the future of new energy is not about a single technical solution but a “broader system logic.” This approach reframes the electric vehicle as a central node in a user's personal ecosystem, one that intelligently connects design, advanced technology, and real-world applications.

This strategy aligns with the parent company's ambitious technology roadmaps, such as the “Yaoguang 2025” and “STELLAR 2025” plans, which emphasize integrated platforms and smart ecosystems. Instead of focusing solely on replacing the internal combustion engine, iCAUR's system expands the role of energy beyond driving. It envisions vehicles that adapt to diverse environments, support various user activities, and seamlessly integrate into a connected digital life. The summit itself is designed to reflect this, with a program that includes strategic partner conferences, multi-scenario test drives, and interactive exhibitions to create a complete narrative from concept to experience.

This shift mirrors a wider industry trend where leading automakers are transitioning from selling hardware to providing integrated mobility services. By defining itself through a comprehensive energy system, iCAUR aims to carve out a unique identity and value proposition in a fiercely competitive global market.

Products as Proof: The V23 and V27 SUVs

Translating this ambitious philosophy into tangible products, iCAUR will prominently feature two new models: the V23 and V27. Each vehicle embodies a different application of the brand's core system logic.

The iCAR V23 is a pure electric, A0-class SUV targeting young, fashion-conscious urban drivers. Its distinctive “hardcore box shape” design blends retro-cool aesthetics with modern functionality. Under the hood, it offers both rear-wheel-drive and all-wheel-drive configurations, with a CLTC range of up to 501 kilometers. But its true innovation lies in its role as a flexible urban platform. The interior is powered by a Qualcomm Snapdragon 8155 chip, enabling advanced connectivity and a sophisticated L2++ intelligent driving system that supports high-speed navigation assistance, automated parking, and remote control. The V23 is designed not just for commuting, but as a personalized digital and physical space.

Stepping up in size and capability, the iCAR V27 is a mid-to-large SUV built on a “Golden REEV” (Range-Extended Electric Vehicle) architecture. This hybrid system provides the smooth, responsive performance of an electric drive with the long-distance confidence of a gasoline range extender. Paired with intelligent All-Wheel Drive (i-AWD), the V27 is positioned as an all-round vehicle for varied terrains and extended travel. Crucially, it features expanded external energy output, enabling Vehicle-to-Load (V2L) capabilities. This transforms the V27 into a mobile power source, capable of running tools at a worksite, powering a campsite, or even providing emergency power to a home, perfectly illustrating the brand's vision of applying energy beyond mobility.

A Global Playbook for a Competitive Market

The summit is more than a technology showcase; it is a clear signal of iCAUR's, and by extension Chery Group's, global ambitions. Chery has cemented its position as China's top passenger vehicle exporter for 23 consecutive years, with exports soaring to nearly 1.3 million vehicles in 2025. The group's new energy vehicle sales have been a primary growth engine, surging 72.5% in 2025 and accounting for almost a third of passenger vehicle revenue.

iCAUR, which Chery leadership has called a “special economic zone” for innovation, is a critical piece of this global strategy. By bringing international partners to Auto China, the brand is not just presenting individual products but demonstrating a complete, replicable business and technology system. This approach is designed to attract collaborators and customers in overseas markets, including Europe, Southeast Asia, and the Middle East, where Chinese NEV brands are rapidly gaining market share.

By differentiating with a systemic approach rather than competing on specifications alone, iCAUR is positioning itself to stand out against a formidable field of domestic and international competitors. The strategy is to offer a more profound value proposition centered on lifestyle integration and usability.

Building an Ecosystem Through Co-Creation

A cornerstone of iCAUR's strategy is its emphasis on community and user involvement. The brand is launching initiatives like the “iCAUR Life co-creation platform” and a global customization program, inviting users to actively participate in shaping how their vehicles are designed, adapted, and experienced. This is an evolution of Chery's group-wide “With Chery With Love” (WCWL) user engagement philosophy.

This move taps into a powerful trend where consumers, particularly younger demographics, expect the same level of personalization and interactivity from their cars as they do from their smartphones. By turning users into collaborators, iCAUR aims to foster a loyal community and ensure its products evolve in lockstep with customer needs. The vehicle ceases to be a static object and becomes a dynamic canvas for personal expression and utility. This system-based approach positions vehicles not as isolated products, but as active participants in a larger, user-driven world of energy and interaction.