Ibex Leads AI-Powered CX Revolution, Wins Globee Awards

NEW YORK, NY – November 19, 2025

AI Transforms Customer Engagement at Ibex

Ibex Limited (NASDAQ: IBEX) is making waves in the business process outsourcing (BPO) industry, recognized with two 2025 Globee Awards for its innovative AI-driven customer experience solutions. The company received accolades for both its Wave iX AI Virtual Agent and the comprehensive Wave iX solution suite, underscoring its commitment to transforming customer engagement through artificial intelligence. These awards come at a time when businesses are increasingly prioritizing seamless and personalized customer experiences, and AI is emerging as a critical enabler.

Ibex isn’t simply adopting AI; it’s building a platform – Wave iX – specifically designed to augment human capabilities. This approach differs from purely automated solutions, aiming to empower agents with AI-powered tools that enhance their efficiency, accuracy, and ability to deliver exceptional service. “The goal isn't to replace people, but to make them better at their jobs,” stated one industry analyst. “Ibex seems to understand that true customer experience requires a blend of technology and human empathy.”

Strategic Investment in AI Drives Growth

The Globee Awards are a testament to Ibex’s strategic focus on AI innovation. The company’s Wave iX platform integrates AI-powered solutions across the entire customer journey, from initial contact to post-sales support. Key features include AI-powered virtual agents capable of handling complex inquiries, real-time multilingual translation, and advanced analytics that provide valuable insights into customer behavior.

Ibex’s financial performance reflects this strategic investment. The company has consistently demonstrated strong revenue growth, with a 10% increase in revenue for fiscal year 2025. This growth is particularly noteworthy in a competitive BPO landscape, where organic growth can be challenging to achieve. Analysts attribute this success to Ibex’s ability to attract and retain clients who are seeking sophisticated AI-powered CX solutions.

“They’ve moved beyond being a traditional BPO provider,” explained another industry expert. “They are now a technology company that delivers business process outsourcing. That's a fundamental shift, and it’s paying off.” The company's decision to prioritize digital and omnichannel services, which now constitute 82% of its revenue, demonstrates its commitment to this transformation.

Wave iX: Beyond Automation, Towards Augmentation

The Wave iX platform is designed to address the evolving needs of both customers and businesses. The platform’s AI-powered virtual agents provide personalized and efficient support, while its real-time translation capabilities remove language barriers and expand reach. Perhaps more importantly, Wave iX goes beyond simply automating tasks. The platform’s advanced analytics provide valuable insights into customer behavior, enabling businesses to personalize interactions, anticipate needs, and improve customer satisfaction.

The platform includes AgentAI, CustomerAI and InsightsAI. Through this, Ibex offers its clients real-time data analysis, hyper-personalized solutions and predictive insights.

“It’s not enough to simply respond to customer inquiries,” said a CX consultant. “Businesses need to proactively anticipate their needs and deliver personalized experiences. Wave iX provides the tools to do that.” The company's commitment to augmenting human capabilities is evident in its AgentAI component, which provides agents with real-time coaching, knowledge base access, and AI-powered assistance. This approach empowers agents to handle complex inquiries, resolve issues more efficiently, and deliver exceptional service.

Ibex’s approach has not gone unnoticed. The company has attracted clients across a variety of industries, including retail, e-commerce, healthcare, finance, and logistics. These clients are seeking to leverage AI to improve customer satisfaction, reduce costs, and drive revenue growth. “They’ve become a trusted partner for businesses that are looking to transform their customer experience,” said a representative from a leading research firm.

With a growing emphasis on customer experience and the transformative potential of artificial intelligence, Ibex Limited is well-positioned to continue its growth trajectory and solidify its position as a leader in the BPO industry.