From Surat to the US: How a Regional Indian Agency is Going Global

SURAT, India – December 31, 2025 – In a move that signals a significant shift in the global creative landscape, U and I Resources Pvt. Ltd., a 360° brand consulting agency from the entrepreneurial hub of Surat, has officially expanded its operations to the United States. The expansion follows more than two decades of transforming homegrown Indian businesses into powerful national brands, and it marks a pivotal moment for both the agency and the growing influence of India's regional creative powerhouses.

With 24 years of combined industry experience, the agency has built a reputation for its deeply integrated approach to brand building. The firm has now onboarded five new international clients, validating its strategic model on a global stage and challenging the long-held notion that world-class creative strategy is confined to metropolitan capitals.

The Rise of a Regional Powerhouse

For years, the brand consulting and advertising industries in India have been dominated by firms based in major metros like Mumbai, Delhi, and Bengaluru. U and I Resources has systematically defied this trend, proving that strategic depth and creative excellence can flourish anywhere, given the right talent and vision. Operating from Surat—a city in Gujarat renowned for its dynamic business community and entrepreneurial spirit—has provided the agency with a unique perspective, allowing it to cultivate close, long-term partnerships with businesses from their inception.

This expansion into the U.S. is more than just a geographic milestone; it serves as a powerful case study in the decentralization of creative services. Industry analysts note a growing trend where large corporations and established businesses are seeking out agile, regionally-based agencies that offer a potent combination of strategic rigor and nimble execution. These firms often provide a more personalized and deeply invested partnership compared to larger, more bureaucratic global networks. The success of U and I Resources underscores this shift, demonstrating that a sophisticated understanding of brand mechanics and market dynamics is not limited by geography. Its journey from a regional player in India to an international contender validates the capabilities emerging from India's Tier-2 cities, which are rapidly becoming crucibles of innovation and talent.

A Two-Decade Playbook for Brand Transformation

The agency’s confidence in entering the competitive U.S. market is built on a proven, transformation-oriented playbook honed over two decades. Rather than offering piecemeal solutions, U and I Resources embeds itself with clients from their earliest stages, guiding everything from brand identity and communication strategy to market positioning and long-term growth. Their integrated suite of services—spanning brand strategy, communication design, digital marketing, events & MICE, and creative execution—ensures clarity, consistency, and relevance across all touchpoints.

This methodology has been instrumental in sculpting local enterprises into national success stories. The firm is credited as a key strategic partner behind the success of brands like Davaindia, a rapidly growing generic pharmacy chain. Furthermore, the agency's founder played a pivotal role in ideating and executing the iconic "HarGaaon, Hutch Gaaon" campaign, which was instrumental in Vodafone's (formerly Hutch) successful penetration of rural Indian markets. These examples highlight a core philosophy: building future-ready brands with purpose and long-term value, not just chasing short-term metrics. This track record, recognized by prestigious honors from Exchange4Media (E4M) and the EMF ACE Global Awards, provides a solid foundation for its international ambitions.

India's Creative Export to the World Stage

The U.S. expansion places U and I Resources at the vanguard of a broader economic trend: the export of high-value Indian creative and strategic services. As India solidifies its reputation as a global hub for technology and IT services, its creative industries are now following suit, making significant inroads into developed markets. These firms bring a unique value proposition, combining strategic agility, a deep understanding of diverse consumer bases, and often a more cost-effective structure than their Western counterparts.

By successfully onboarding five international clients alongside its U.S. launch, the agency has already demonstrated the appeal of its model. The move is a testament to the idea that impactful brand strategy is a universal language. Sandeep Modi, Founder of U and I Resources, articulated this vision, stating, "For more than two decades, we have worked closely with businesses from their formative stages—helping them think strategically, communicate clearly, and evolve into respected brands. Our commitment has always been to build future-ready brands with depth, purpose, and long-term value."

This sentiment reflects a quiet confidence that their approach, which has consistently converted strategy into impactful outcomes in the complex Indian market, is equally relevant for American and other international businesses seeking sustainable growth.

Visionary Leadership for a Global Future

Driving this ambitious global push is a leadership team that blends decades of experience with a forward-looking perspective. Founder Sandeep Modi brings over 31 years of industry wisdom, having shaped numerous brands into household names. His deep experience in strategic brand building provides the firm with its foundational strength and long-term vision.

Complementing this is Chintan Gandhi, the agency's Director & Strategic Head, who brings a modern, data-driven approach. With a background in digital marketing and an MBA in Entrepreneurship, Gandhi is focused on integrating the latest industry trends into client strategies, ensuring relevance in a rapidly evolving digital world. His perspective on the expansion is one of natural evolution. "Expanding into the U.S. is a natural progression of our journey and reinforces the belief that impactful brand strategy and creative excellence can originate anywhere—and Surat continues to prove that," Gandhi added.

With a strong domestic foundation, a growing international footprint, and a battle-tested methodology, U and I Resources is positioning itself as a strategic partner for brands that aspire to scale not just in size, but in purpose and presence on the world stage.