Huha's $20M Investment Signals Shift in Women’s Wellness & Venture Capital

NEW YORK, NY – November 21, 2025

A Record-Breaking Deal

A $20 million investment in women's intimate apparel brand Huha, led by District Ventures Capital, is making waves in the venture capital world. The deal, which closed earlier this month, represents the largest investment ever secured on Canada’s “Dragons’ Den,” and District Ventures’ largest to date. The funding is fueling a rapid expansion for the company, which is focused on redefining intimate wear through a commitment to health, comfort, and sustainable materials. The investment underscores a growing trend of investor interest in the women’s wellness market and a willingness to back companies that prioritize both innovation and consumer well-being.

Beyond Comfort: Material Science and the Rise of ‘Functional’ Intimates

Founded in 2019, Huha set out to address a gap in the market for intimate apparel that actively benefits women’s health. The company’s flagship “Mineral Undies” line features breathable fabrics like TENCEL™ and a unique integration of zinc oxide into the fiber, designed to provide antimicrobial properties and enhance comfort. This approach isn’t simply about creating softer underwear; it's about creating “functional” intimates that support vaginal health and address common issues like recurring infections and discomfort.

“Consumers are becoming increasingly aware of the link between what they wear and their overall health,” explains one industry analyst. “There’s a demand for products that go beyond basic comfort and actively contribute to well-being. Huha is tapping into that demand with its focus on material science and its commitment to creating products that are both comfortable and beneficial.”

The use of TENCEL™ – a sustainably sourced lyocell fiber known for its breathability and moisture-wicking properties – also aligns with the growing consumer preference for eco-friendly and sustainable products. The integration of zinc oxide, which has proven antimicrobial properties, isn’t new to textiles, but Huha’s innovative application within a fiber structure is gaining traction among consumers seeking preventative health solutions.

A Shift in Venture Capital and the Funding of Female Founders

The magnitude of this investment is more than just a financial win for Huha; it’s a symbolic moment for female entrepreneurship. For years, female founders have faced systemic challenges in securing venture capital funding, consistently receiving a smaller share of investment compared to their male counterparts. This investment challenges the status quo and suggests a potential turning point in how venture capitalists evaluate and support female-led companies.

“The fact that District Ventures, a prominent VC firm, has made such a significant investment in a female-founded company is noteworthy,” one source close to the deal commented. “It sends a strong signal that they are committed to backing innovative companies led by women.”

While the gap in funding remains substantial, investments like these are helping to create a more level playing field and demonstrate the potential of female entrepreneurs to drive innovation and generate returns. The deal also highlights the importance of platforms like “Dragons’ Den” in providing visibility and access to funding for early-stage companies.

District Ventures’ decision to lead the round is rooted in the firm’s track record of backing health and wellness brands with disruptive potential. “We were impressed by Huha’s innovative approach to intimate wear and its commitment to solving a real problem for women,” explains a spokesperson for District Ventures. “We believe the company has the potential to become a leader in the rapidly growing women’s wellness market.”

Beyond the Buzz: Huha’s Growth Strategy and Future Outlook

With the new funding in place, Huha is focused on scaling its operations and expanding its product line. The company plans to invest in marketing and brand awareness, as well as expand its online presence and retail partnerships. The company is also exploring opportunities to develop new products that address other aspects of women’s health and wellness.

Early customer reviews for Huha products have been overwhelmingly positive, with many women praising the comfort, softness, and health benefits of the “Mineral Undies.” However, some customers have noted the higher price point compared to traditional underwear, which could be a barrier to adoption for some consumers.

Despite this, analysts believe that Huha is well-positioned to capitalize on the growing demand for comfortable, sustainable, and health-conscious intimate wear. “The company has a strong brand identity, a compelling product offering, and a team of passionate founders,” notes one industry expert. “With the right execution, Huha could become a major force in the women’s wellness market.”

The long-term success of Huha will depend on its ability to maintain its commitment to innovation, build a strong brand reputation, and effectively reach its target audience. But with its groundbreaking approach to intimate wear and its backing from a leading venture capital firm, the company appears to be on a path to significant growth and impact.