Hong Kong's Jewellery Shows Set to Dazzle with Global Scale and AI Edge

HONG KONG – February 09, 2026 – Hong Kong is set to reaffirm its dominance in the global jewellery trade as the Hong Kong Trade Development Council (HKTDC) prepares to host its massive twin jewellery shows in early March. The world-renowned "Two Shows, Two Venues" format will feature the 12th Hong Kong International Diamond, Gem & Pearl Show (2-6 March) at AsiaWorld-Expo, and the 42nd Hong Kong International Jewellery Show (4-8 March) at the Hong Kong Convention and Exhibition Centre. Together, they create what is widely recognized as the world's largest one-stop jewellery marketplace.

This year's iteration brings together an impressive roster of approximately 4,000 exhibitors from over 40 countries and regions. Highlighting the event's powerful international draw, nearly 70% of these participants hail from outside Hong Kong, underscoring the city's pivotal role as a global crossroads for the industry. The first show focuses on the foundational elements of the trade—raw diamonds, loose gemstones, and pearls—while the second showcases the breathtaking finished pieces that result from them.

Jenny Koo, Deputy Executive Director of the HKTDC, articulated the council's vision for the event. “This year’s twin jewellery shows bring together some 4,000 exhibitors from over 40 countries and regions, with nearly 70% coming from outside Hong Kong,” she stated. “The HKTDC presents the world’s largest one-stop jewellery marketplace to highlight Hong Kong’s status as an international trade capital and jewellery sourcing hub.”

Reinforcing a Global Trade Metropolis

The claim of being the "world's largest" is not mere hyperbole. The combined scale of the HKTDC's March shows, with their 4,000 exhibitors, surpasses other major industry events like JCK Las Vegas and the September Jewellery & Gem World Hong Kong show in terms of exhibitor numbers. This scale is a powerful magnet, attracting an anticipated audience of over 80,000 buyers from more than 140 nations, cementing the event as an indispensable fixture in the annual trade calendar.

Hong Kong’s strategic advantages provide the bedrock for this success. Its status as a duty-free port, coupled with a low tax rate and world-class logistics and harbor infrastructure, creates a uniquely efficient and cost-effective environment for international trade. This framework has fueled robust growth, evidenced by Hong Kong's impressive jewellery export performance. In the past year, the city saw its premium jewellery exports to ASEAN nations surge by 51%, with significant year-on-year growth also recorded in exports to the United Kingdom (36%), Australia (28%), and Switzerland (10%). These figures paint a clear picture of a thriving hub that effectively connects global supply with diverse international demand.

The Future Forged in Gold and Code

While tradition and craftsmanship remain at the heart of the industry, this year's shows place a significant emphasis on the future. Innovation is a key theme, woven through new material showcases and a forward-looking seminar series. A major highlight is the debut of the Hard Pure Gold Pavilion, presented by the World Gold Council. This new space will feature 11 exhibitors from mainland China, showcasing revolutionary gold processing techniques that enhance the metal's durability without sacrificing its purity. This initiative not only introduces innovative craftsmanship to a global audience but also serves as a strategic platform for mainland Chinese artisans to expand their international footprint.

Beyond metallurgy, the digital revolution is making its presence felt. The event will host over 20 seminars and networking sessions, with a significant focus on technology's role in the industry's evolution. One key session will explore the transformative power of artificial intelligence, examining how AI is moving from a conceptual tool to a commercial reality in jewellery design, manufacturing, and marketing. These discussions are complemented by practical advice from social media influencers, who will share strategies on leveraging e-commerce and digital platforms to boost brand visibility and drive sales.

The HKTDC is also practicing what it preaches by integrating technology into the event's very fabric. The "Exhibition+" hybrid model utilizes Click2Match, an AI-powered business-matching platform that allows buyers and exhibitors to connect and schedule meetings before, during, and after the physical fairs. This digital layer extends the event's reach and efficiency, building on the proven success of past e-commerce integrations. During the 2025 shows, a collaboration with mainland Chinese e-commerce giants Taobao and Tmall enabled exhibitors to conduct live-streamed sales, reaching over 6 million viewers and generating more than HK$50 million in sales, a testament to the immense potential of digital channels.

A World of Craftsmanship Under One Roof

The sheer diversity of products and origins is a hallmark of the HKTDC marketplace. This year sees the introduction of several new pavilions that broaden the event's scope. The Hong Kong Watch Manufacturers Association will participate as a pavilion for the first time, signaling a growing synergy between the worlds of high jewellery and horology. Furthermore, the debut of the Zhushan Turquoise pavilion from Hubei province shines a spotlight on a specific and sought-after gemstone source, offering buyers new and direct sourcing opportunities. The global reach of the shows continues to expand with the first-time participation of exhibitors from Uzbekistan, adding another nation to the vibrant international mosaic.

The pinnacle of finished jewellery will be on display in the Hall of Fame at the Hong Kong International Jewellery Show, which makes a highly anticipated return with a more than 40% expansion in scale. This growth reflects strong interest from renowned international brands eager to showcase their latest masterpieces. Among the highlights will be Turkish diamond brand Zen Diamond, presenting exquisite ring collections, and Hong Kong's own Continental Diamond Company, which will feature a spectacular 18K white and rose gold ring set with rare blue and light pink diamonds in the prestigious Hall of Extraordinary. These exhibits represent the highest echelons of design, material quality, and craftsmanship.

Charting the Course for Global Growth

More than just a transactional marketplace, the HKTDC shows function as a critical barometer for the industry's future. On-site surveys from previous events have provided valuable insights into market sentiment and growth trajectories. The consensus among industry players points toward several key regions poised for expansion. The Middle East (cited by 76.8% of respondents), India (72.6%), Australia and the Pacific Islands (67.8%), and the ASEAN bloc (66.2%) are consistently identified as the markets with the greatest growth potential over the next two years.

This forward-looking data is invaluable for the thousands of exhibitors and buyers who attend. It allows them to tailor their strategies, forge new partnerships, and position themselves to capitalize on emerging opportunities. For many businesses, the connections made and the intelligence gathered at the Hong Kong shows will directly shape their commercial direction for the years to come. By facilitating these strategic conversations and providing a platform to gauge the pulse of the global market, the event solidifies its role not just as a place to do business, but as a catalyst for future growth across the entire international jewellery ecosystem.