Homewerks Worldwide Expands DIY Plumbing Reach with Character Project Kits Acquisition

NEW YORK, NY – November 18, 2025

Homewerks Worldwide, LLC announced today the successful acquisition of the Character Project Kits product line from Character Home, Inc. The deal expands Homewerks’ portfolio of home improvement offerings, specifically targeting the growing DIY plumbing segment. Character Project Kits simplify common plumbing installations – faucets and showerheads – by bundling tools, supplies, how-to guides, videos, and expert support, providing an accessible solution for homeowners looking to tackle projects themselves.

A Growing Market for DIY Home Improvement

The acquisition arrives amidst robust growth in the DIY home improvement market. Recent estimates place the global market at nearly $900 billion in 2024, projecting a rise to over $1.5 trillion by 2030. This surge is driven by factors ranging from an aging housing stock requiring replacements to a growing preference among millennials and Gen Z for personalized home renovations. The financial benefits of DIY, coupled with the increasing availability of online resources and simplified kits, are further fueling this trend. “Consumers are increasingly confident in their ability to handle home repairs and improvements,” said an industry analyst, “and they’re actively seeking out solutions that make the process easier and less daunting.” The plumbing sector, in particular, is experiencing substantial growth with estimates placing the global plumbing services market at over $114 billion in 2025, with a projected CAGR of over 4% over the next decade.

Strategic Expansion for Homewerks Worldwide

For Homewerks Worldwide, the acquisition of Character Project Kits represents a strategic move to solidify its position within the competitive home improvement landscape. The company, founded in 2006, has consistently demonstrated growth through both organic innovation and strategic acquisitions. Prior purchases, including the Shower and Specialty Plumbing business from Waxman Consumer Products Group and the Cobra Drain Tools product line, underscore a commitment to building a comprehensive “one-stop shop” for retail partners. “This acquisition aligns perfectly with our strategy to offer consumers high-quality, accessible solutions for all their home improvement needs,” commented a company spokesperson. The Character Project Kits, already available in over 3,000 retail stores – including Walmart and Lowe’s – provide immediate market access and a proven product line. Homewerks' revenue is estimated at around $30 million annually, and with backing from H.I.G Capital, it appears well-positioned to capitalize on this expanding sector.

Addressing the Skills Gap and Empowering Homeowners

Beyond the financial implications, the acquisition also addresses a broader industry challenge: a growing shortage of skilled tradespeople, particularly plumbers. As the demand for plumbing services increases and the existing workforce ages, the availability of qualified professionals is becoming increasingly constrained. “There's a real gap in the availability of skilled tradespeople,” noted an industry observer. “Empowering homeowners to handle basic repairs and installations can help alleviate some of that pressure.” Character Project Kits are designed with this in mind, providing clear instructions, helpful videos, and access to expert support to guide homeowners through the installation process. This combination of accessible resources and support aims to demystify plumbing projects and build confidence among DIY enthusiasts. Furthermore, the Character Kits’ focus on a simplified user experience addresses a key barrier to entry for many homeowners. The bundled approach, which includes all necessary tools and supplies, eliminates the need for multiple trips to the hardware store and reduces the potential for frustration.

Character Home’s Vision and Future Potential

Character Home, Inc., recognized for its commitment to approachable DIY solutions, viewed the acquisition as a natural progression for its mission. Alex Onsager, Co-founder & CEO of Character, explained that Homewerks Worldwide provided the ideal partner to scale the reach of its product line. “We believe Homewerks' deep expertise and robust distribution network will enable us to bring our innovative solutions to a wider audience,” said Onsager. The acquisition allows Character’s vision of empowering homeowners to continue, but with the backing of a larger, more established organization. By leveraging Homewerks’ existing infrastructure and resources, the Character Project Kits are poised for continued growth and expansion within the competitive home improvement market. The combination of Character’s innovative product line and Homewerks’ strategic expertise represents a compelling force within the evolving landscape of DIY home improvement.