HOMELINK Taps Veteran Jeff Brock to Steer Client Strategy

WATERLOO, IA – January 26, 2026 – HOMELINK, a prominent national provider of specialty services for the workers’ compensation and group health sectors, has appointed Jeff Brock as its new vice president of account management. The strategic hire brings a seasoned executive with over a quarter-century of leadership experience into a pivotal role, signaling the company's intensified focus on strengthening client relationships and navigating a rapidly evolving healthcare landscape.

Brock joins the employee-owned company after a distinguished career spanning more than two decades at CorVel Corporation, a major player in the managed care industry. His appointment is seen as a significant move by HOMELINK to leverage proven leadership to enhance its service delivery and strategic partnerships.

A Strategic Play to Bolster Client Partnerships

In today's competitive workers' compensation market, where cost containment pressures and regulatory complexities abound, the quality of client relationships can be a key differentiator. HOMELINK's decision to bring Brock aboard underscores the strategic importance of high-touch, expert-led account management. His role will be central to nurturing and expanding the company's connections with its base of over 1,200 payers.

“Jeff’s experience and leadership will be a great asset for HOMELINK and for the clients we serve,” said Danny Real, chief revenue officer at HOMELINK, in a statement announcing the appointment. “In addition to a deep understanding of managed care, he is a relationship-driven leader who excels at building trust and partnerships that deliver meaningful value.”

This emphasis on relationship-driven leadership is critical in a sector where trust and demonstrated expertise are paramount. Strategic account management in B2B healthcare services extends beyond simple service delivery; it involves a deep understanding of client challenges, providing tailored solutions, and ensuring compliance with a web of evolving standards. Brock’s stated mission aligns directly with this philosophy.

“I am excited to join the HOMELINK team and to build on our strong tradition of partnering with clients to achieve great outcomes,” Brock stated. “Our focus will be on deepening those relationships through a highly communicative and collaborative approach that delivers on our mission of improving the lives of everyone we serve.”

Decades of Experience in a Shifting Landscape

Brock’s extensive resume provides a clear picture of the expertise he brings to HOMELINK. During his long tenure at CorVel, he rose through the ranks to become an area vice president, a role in which he was responsible for overseeing 10 profit centers and 125 employees across multiple states. His leadership was marked by a focus on service excellence, accountability, and the integration of client services—qualities essential for managing the complex needs of workers' compensation claims.

His experience is not limited to operational oversight. Brock has a proven track record in driving organizational growth, strengthening client relationships, and building high-performing teams. His background encompasses national account management, network development, and cross-functional collaboration, giving him a holistic view of the strategic levers that drive success in the managed care space. This deep, multi-faceted experience makes him a valuable asset as HOMELINK competes with other major ancillary service providers like One Call, Enlyte (formerly Mitchell | Genex), and Paradigm.

Growth, Culture, and the Employee-Owned Advantage

HOMELINK has been on a significant growth trajectory, driven by an aging population, a strong preference for home-based care, and technological advancements that enable high-quality remote services. The company, which is a division of VGM Group, Inc., has expanded from just two employees at its inception to over 500 employee-owners today. This growth necessitated investments in infrastructure, including a 50,000-square-foot facility to accommodate its expansion.

As a privately held, employee-owned company, HOMELINK operates with a distinct cultural framework. The model is designed to intrinsically motivate associates to focus on achieving positive outcomes for payers, patients, and providers. This shared-ownership culture can be a powerful tool for attracting and retaining top-tier talent like Brock, who are looking for an environment where long-term strategic alignment and a commitment to service are embedded in the corporate DNA. The company's structure fosters a collaborative environment aimed at delivering on its promise of coordinating outstanding care and improving quality of life for patients.

Navigating the Future of Workers' Comp

Brock steps into his new role at a time of significant transformation for the workers' compensation industry. While the sector has demonstrated profitability and stability in recent years, it faces notable headwinds, including rising claim costs, the complexities of managing legacy claims, and a persistent talent retention challenge. At the same time, the industry is ripe with opportunity driven by technological innovation.

Artificial intelligence, predictive analytics, and telemedicine are no longer theoretical concepts but active tools being deployed to improve risk assessment, streamline claims, and enhance patient care. Wearable technology is emerging as a powerful instrument for improving workplace safety and monitoring recovery. Brock's leadership will be crucial as HOMELINK navigates these trends, integrating new technologies into its proprietary platform to maintain a competitive edge.

His experience managing claims across diverse jurisdictions will be invaluable in tackling regulatory complexities and addressing the unique challenges posed by an aging workforce, whose claims often incur higher costs and require longer recovery periods. By appointing an executive with a deep understanding of both strategic relationships and operational realities, HOMELINK is positioning itself not only to respond to market changes but to proactively shape the future of integrated specialty services.