Home Franchise Concepts Plots Future with New Leaders on 20th Anniversary

IRVINE, CA – April 13, 2026 – As Home Franchise Concepts (HFC) commemorates its 20th anniversary, the home-services giant is not just looking back at two decades of growth but aggressively charting its future. The company, a subsidiary of the $24.7 billion JM Family Enterprises, has announced key leadership appointments and reported robust 2025 performance, signaling a strategic push to solidify its dominance in a booming market.

Founded in 2006, HFC's franchising legacy stretches back over 34 years to the launch of its flagship brand, Budget Blinds. Today, its portfolio spans ten distinct brands, including Kitchen Tune-Up, Aussie Pet Mobile, and Two Maids. The company's anniversary celebration is punctuated by significant momentum, having sold over 180 new franchise territories and opened 177 in 2025 alone, demonstrating a healthy appetite for expansion among entrepreneurs.

A Blueprint for Strategic Expansion

To navigate this next phase of "high-velocity expansion," Home Franchise Concepts has fortified its executive suite with two seasoned industry veterans. Josh Barker steps into the newly created role of Chief Development Officer, bringing a wealth of experience from leadership positions at franchise powerhouses like Neighborly and Unleashed Brands. His mandate is to spearhead systemwide recruitment and development, a critical function as HFC aims to grow its footprint across all ten of its brands.

Joining him is Megan Hoyt as Vice President and General Counsel. Hoyt's expertise in the complex legal and regulatory landscape of franchising is seen as essential for ensuring responsible and sustainable growth. Her role will be pivotal in advising the executive team and reinforcing strong governance as the company scales.

These hires are a clear signal of intent from President and CEO Corey Benish, who took the helm in August 2025. "These leadership additions strengthen our ability to grow thoughtfully and sustainably," Benish stated. "As we enter our next chapter, investing in experienced leaders is essential to delivering long-term value for our franchise owners, associates and customers." This investment in leadership aligns with the company's new mission to be "Franchise Driven. Consumer Obsessed." and its 2026 theme, "Grow. Better. Together."

Riding the Wave of a Booming Market

HFC's ambitious growth plans are set against the backdrop of a surging home services industry. The U.S. home services market was projected to surpass $65 billion in 2025, while the broader home improvement sector is valued at over $930 billion. This expansion is fueled by powerful macroeconomic trends that HFC's brands are uniquely positioned to leverage.

A key driver is the "lock-in effect," where homeowners with low mortgage rates are choosing to renovate their existing properties rather than move, creating sustained demand for services like those offered by Kitchen Tune-Up, Bath Tune-Up, and The Tailored Closet. Furthermore, with the average age of U.S. housing stock now at 47 years, the need for professional maintenance and repair is constant. This trend, combined with a societal shift away from DIY projects towards outsourcing, has created a fertile ground for franchise growth. Time-poor households and an aging population are increasingly turning to trusted, professional brands to manage their home care needs.

Innovation Across the Portfolio

While market trends provide a tailwind, HFC is actively driving its success through continuous innovation and a focus on customer experience. Several of its brands earned coveted spots on the 2026 Entrepreneur Franchise 500®, a testament to their enduring strength. Budget Blinds celebrated an impressive 31 consecutive years on the list, while Kitchen Tune-Up marked its 37th, underscoring decades of system stability and franchisee satisfaction.

This stability is paired with a forward-looking approach to technology. Budget Blinds is expanding its smart-home offerings with advanced motorization and exterior shading solutions, catering to the tech-savvy homeowner. Two Maids is developing a new digital portal, "Two Maids Online," set to launch later this year to streamline customer interactions. Meanwhile, Aussie Pet Mobile has introduced enhanced scheduling and communication tools to increase convenience for pet owners. These enhancements reflect the company's renewed purpose: "To enhance daily living with every brand, in every home, every day." The strong 2025 performance saw particularly significant development from Aussie Pet Mobile, Kitchen Tune-Up, and Two Maids, validating these investment strategies.

Cultivating Success from Within

At the core of HFC's strategy is a deep commitment to its franchisees. Recognizing that its success is built on the success of over 2,600 local business owners, the company has invested heavily in support systems designed to foster growth and address industry-wide challenges like labor shortages.

In 2025, the company launched Home Franchise Concepts University (HFCU), a comprehensive, technology-driven learning platform designed to accelerate onboarding and provide continuous education for franchisees and their teams. This initiative complements HFC's "Ownership Program," which creates a direct path to franchise ownership for high-performing employees within the system by offering significant discounts on franchise fees and providing business training. These programs not only empower entrepreneurs but also create a vital talent pipeline, a strategic advantage in a competitive labor market.

Franchisee satisfaction appears to reflect these efforts. Reports for brands like Kitchen Tune-Up show that 89% of its franchisees feel supported by the brand. Similarly, Two Maids is frequently recognized for high franchisee satisfaction, with owners praising the family-like atmosphere and robust operational support. By building a strong foundation of support and opportunity, Home Franchise Concepts is ensuring that as the company grows, its franchise partners are equipped to grow with it. Backed by the immense resources of JM Family Enterprises, HFC is leveraging its 20-year history not as a resting place, but as a launchpad for its next era of innovation and market leadership.