Hollman at 50: From Elite Lockers to Neuro-Inclusive Workspaces

DALLAS, TX – April 23, 2026 – Hollman, Inc., a name synonymous with the world's most elite locker rooms, today marks its 50th anniversary not with a retrospective, but with a bold declaration of its future. The world's largest locker manufacturer launched its first-ever major brand campaign, a strategic pivot to reintroduce itself as a leader in designing high-performance environments that unlock human potential.

The campaign, developed with creative agency BALD, moves the company's identity beyond storage solutions and into the realm of architectural and psychological performance. It signals a culmination of five decades of work that has quietly shaped the spaces where champions prepare and industry titans innovate.

"We're on a journey to set the standard in designing innovative environments where athletes prepare, professionals perform, and people do their best work," said Travis Hollman, CEO of Hollman, Inc. "Every elite organization in the world is working to evolve its physical space to give it a competitive edge, and we're uniquely positioned to meet this demand across sectors. As we enter this next chapter as a company, I've never been more excited about the future, and this campaign is a testament to the momentum we're seeing."

A Legacy Built on Performance

Founded in 1976, Hollman has built a formidable empire from its 350,000-square-foot manufacturing facility in Irving, Texas. With over 20 million lockers installed, the company's client list reads like a who's who of global powerhouses. Its custom solutions are the silent partners in the locker rooms of the NFL, NBA, MLB, and NHL, as well as the corporate headquarters of Apple, Goldman Sachs, and Nike.

This is not a company that simply sells boxes. Hollman's dominance, which includes an estimated 70% of the non-metal locker market, was built on understanding the unique needs of its clients. For Apple's iconic "spaceship" headquarters, the company engaged in a meticulous two-and-a-half-year design process to meet the exacting vision of Steve Jobs. For Nike, it created lockers with chalkboard exteriors to foster employee creativity. For Goldman Sachs, the aesthetic was stately and professional, while for Google, it was flashy and high-tech.

In athletics, a Hollman locker room has become a critical recruiting tool and a hub for team strategy. These aren't just places to store gear; they are high-tech command centers with integrated video monitors, device charging stations, and ergonomic designs that support the daily routines of elite athletes. This deep experience in creating purpose-built spaces has provided the foundation for the company's next evolution.

The Science of Space: Pioneering Neuro-Inclusive Design

The centerpiece of Hollman's forward-looking strategy is MeSpace, an adaptive workstation line launched in 2024 that represents a significant leap into the burgeoning field of neuroarchitecture. This emerging discipline combines neuroscience and architecture to create environments that positively impact cognition, emotion, and well-being.

MeSpace is not just a product; it's a mission-driven venture born from the personal experiences of CEO Travis Hollman. Diagnosed with dyslexia as a child, and as the father of a neurodiverse son, Hollman is acutely aware of how physical environments can either hinder or unleash potential. MeSpace was created to be the "first modern workstation designed for neurodiverse professionals," a group that makes up an estimated 20% of the population and possesses unique strengths in innovation and complex problem-solving.

The workstations are a masterclass in human-centered design. They feature sliding doors for privacy, customizable lighting to adjust color and brightness, and "ghost mode" windows that can turn from clear to opaque for visual seclusion. The design incorporates biophilic textures and manages acoustics to reduce distracting noise while maintaining a level of ambient sound that research suggests is optimal for focus. Every element is backed by brain research, aimed at reducing stress, improving concentration, and supporting the sensory needs of a diverse workforce. Early adopters, including Vanderbilt's Center for Autism and Innovation and Southern Methodist University, have already begun integrating MeSpace units into their facilities.

A Strategic Rebrand for the Next 50 Years

The new brand campaign is the vehicle for communicating this expanded vision. Leading the charge is Jerome Elenez, a marketing veteran who joined as VP of Marketing in October 2025 after successful tenures as Chief Marketing Officer for the NBA's Dallas Mavericks and VP of Marketing for FC Dallas. His expertise in building brands in highly competitive markets is now focused on solidifying Hollman's legacy for the future.

"Research is now catching up to what Hollman has known for 50 years: environments drive success, and we help unlock human potential in that 'moment' before the big moment," said Elenez. "This campaign puts that story in front of the architects, developers, and corporate decision-makers who have the power to act on it and gives Hollman the brand platform it has earned."

The multi-channel campaign will utilize video, digital media, and trade show activations to reach its target audience of architects, interior designers, and facility managers across its key verticals: Athletics, Workspace, Healthcare, Fitness, Clubs, and Education. It also introduces new product innovations, such as a golf-focused modular unit for clubs and resorts, demonstrating that the company continues to refine its core offerings while expanding into new territories. By framing its 50th anniversary as a launchpad rather than a milestone, Hollman is making a strategic play to not only maintain its market leadership but to define the future of designed spaces. As organizations worldwide increasingly recognize that their physical environment is a competitive asset, Hollman is positioning itself as the premier partner in building spaces that perform.