High Design for a Higher Purpose: A Landmark Philanthropic Redesign

NEW YORK, NY – May 01, 2026 – In a powerful demonstration of corporate philanthropy meeting community need, luxury home furnishings destination Perigold has joined forces with NBC's Emmy-winning series George to the Rescue and celebrated AD100 designer Corey Damen Jenkins. The ambitious collaboration centers on the complete reimagining of a space within the historic Kips Bay Boys & Girls Club in New York City, a project set to be unveiled to a national audience.

The initiative, which airs Saturday, May 2, marries high design with heartfelt purpose. Perigold, acting as the exclusive furniture and décor provider, has supplied a curated collection of its premium, design-forward pieces to transform the club into a vibrant and inspiring haven for the thousands of young people it serves. The project's impact is magnified by a staggering $1 million charitable donation to the club from Ciara and Russell Wilson's Why Not You Foundation, creating a multifaceted effort aimed at lasting community uplift.

Designing for Possibility

At the heart of the transformation is the vision of Corey Damen Jenkins, a designer renowned for his ability to mix vibrant colors and patterns to create spaces that are both sophisticated and soulful. For the Kips Bay project, Jenkins sought to create an environment that was more than just beautiful; it needed to be a functional, durable, and uplifting sanctuary for its young members. The Kips Bay Boys & Girls Club serves over 10,000 children and teens across the Bronx, providing critical after-school programs that foster growth and success.

"This transformation is about grounding kids in community while giving them the space to grow," said Corey Damen Jenkins. "We designed this room to be joyful, vibrant and full of possibility." Jenkins, who has a prior connection to the organization as a co-chair for its annual President's Dinner, praised the partnership that made his vision a reality. "Perigold was a key partner in making that happen, with a generous attitude and a wide range of beautiful, durable pieces that brought the vision to life."

This project challenges the conventional notion that luxury design is reserved for private, opulent residences. By installing high-quality, durable furnishings in a high-traffic community center, Perigold and Jenkins are making a statement about the democratic power of good design. The selection of furniture, lighting, and décor was meticulously curated to withstand the rigors of daily use while creating an environment that nurtures creativity, encourages connection, and instills a sense of value and belonging in the youth who use it.

A Symphony of Collaboration

The project's success hinges on a unique synergy between its diverse partners. NBC's George to the Rescue, a series with a long history of community-focused renovations, provides the powerful storytelling platform. This marks the show's third project with a Boys & Girls Club, underscoring a deep commitment to the organization's mission.

"This was George to the Rescue's third Boys & Girls Club project. We're honored to spotlight and support the organization's life-changing mission," said host George Oliphant. "This fun, vibrant and purposeful team effort will touch countless lives for many years to come."

Perigold, part of the Wayfair portfolio, brings its extensive catalog of luxury goods and logistical prowess. The brand's involvement goes beyond a simple donation, representing a strategic alignment of its products with a meaningful cause. "Design is at its best when it tells a story and serves a purpose," noted Nancy Soriano, head of editorial and partnerships at Perigold. "Through this collaboration, we're honored to help create an environment that nurtures imagination, connection, and a true sense of belonging."

The collaboration is further amplified by the significant financial contribution from the Why Not You Foundation. The $1 million donation provides a critical infusion of resources for the Kips Bay Boys & Girls Club's extensive programming, ensuring the physical transformation is matched by robust support for the services the club provides. This convergence of media exposure, design expertise, corporate resources, and major philanthropic funding creates a model for impactful, multi-layered community investment.

Strategic Philanthropy and Brand Building

Beyond the immediate benefit to the Kips Bay Boys & Girls Club, this partnership represents a sophisticated strategic move for Perigold. In a competitive luxury market, brands are increasingly expected to demonstrate social responsibility and align with consumer values. This high-profile collaboration accomplishes several goals simultaneously, positioning Perigold as a brand that is not only a purveyor of fine goods but also an active participant in community betterment.

The association with an Emmy-winning television show, a celebrated designer, and a major celebrity foundation generates significant positive media attention and enhances the brand's prestige. Market analysts have already noted the initiative as a "brand/PR win" that reinforces Perigold's premium market positioning. By showcasing its products in a real-world, high-impact setting, the company demonstrates their quality and versatility beyond a typical showroom or catalog.

This initiative also includes a direct-to-consumer component that cleverly bridges the gap between philanthropic storytelling and commerce. Following the broadcast, Perigold will launch a "Shop the Look" capsule inspired by Jenkins' design for the club. This allows viewers who are inspired by the transformation to purchase pieces for their own homes, creating a commercial pathway that leverages the emotional connection forged by the episode. This strategy extends the life of the campaign, driving engagement and sales long after the credits roll and creating a sustainable model where a brand's commercial success can be directly linked to its social contributions.