Hasbro Levels Up Global Philanthropy with New Tech Partnership

SAN FRANCISCO, CA – May 19, 2026 – Hasbro, the global entertainment powerhouse, today announced a strategic partnership with technology firm Change to overhaul and scale the charitable campaigns for its iconic Wizards of the Coast brands, Magic: The Gathering and Dungeons & Dragons. The collaboration aims to streamline the complex world of global donation-giving, allowing the company to amplify the impact of its fan-driven initiatives while navigating a labyrinth of regulatory hurdles.

For years, Hasbro has integrated purpose-driven campaigns into its most beloved games, creating a 'play for good' ethos that resonates with millions of players worldwide. Initiatives like the Magic: The Gathering Secret Lair philanthropy drops and the Dungeons & Dragons Philanthropy Collection have become cherished traditions, turning player passion into tangible support for causes ranging from children's health to gender equity. However, as these programs grew in popularity and scope, so did their operational complexity.

This new partnership signals a significant shift in how large corporations can manage cause marketing, leveraging specialized technology to remove administrative bottlenecks and focus on maximizing impact.

A New Level in Corporate Giving

The core of the challenge for a global company like Hasbro lies in the intricate legal and administrative requirements of charitable fundraising. By partnering with Change, Hasbro is adopting a modern, tech-forward solution to this problem. Change provides a sophisticated donor-advised fund (DAF) infrastructure that simplifies the entire process.

Instead of creating separate, complex legal agreements with every nonprofit partner for each campaign, Hasbro can now work through Change's DAF. This model streamlines the process into a single regulatory agreement, drastically reducing administrative burden and legal costs. It allows Hasbro’s social impact team to move away from paperwork and focus on what they do best: creating compelling experiences for their community.

"At Hasbro, our purpose-driven campaigns are fueled by passionate communities who want to play for good," said Sarah Knott, Director of Global Philanthropy & Social Impact at Hasbro. "This partnership allows us to responsibly scale those efforts while staying focused on what matters most: delivering meaningful impact through our brands."

Change's platform also provides a suite of tools including a Donations API for seamless integration into Hasbro's digital storefronts, real-time nonprofit verification to ensure compliance, and a centralized dashboard for tracking and reporting. This technological backbone is designed to provide the transparency and accuracy required in today's philanthropic landscape.

Mobilizing a Global Fandom for Good

At the heart of this partnership are the vibrant communities surrounding Dungeons & Dragons and Magic: The Gathering. These players have consistently demonstrated a powerful desire to support charitable causes, participating enthusiastically in programs like the annual Children's Miracle Network Extra Life fundraising campaign, which has raised millions for hospitals like Seattle Children's.

By simplifying the back-end logistics, the Hasbro-Change collaboration empowers these fan communities on an unprecedented scale. The increased efficiency means more campaigns can be launched, a wider array of nonprofits can be supported, and the connection between playing a game and making a difference becomes more direct.

A prime example of this enhanced capability is already on the horizon. This June, Magic: The Gathering Arena will participate in the Green Game Jam, an initiative organized by the UN-backed Playing for the Planet Alliance. The event encourages game developers to integrate environmental themes into their games. Magic will offer a special land card bundle, with a portion of sales from each purchase benefiting Oceana and the Rainforest Alliance, two leading organizations dedicated to ocean conservation and protecting forests.

This initiative demonstrates how the new infrastructure enables Hasbro to quickly and compliantly join broader industry movements, engaging its massive player base of over 1 billion fans annually to address urgent global issues.

Mastering the Maze of Charitable Compliance

Perhaps the most significant, yet least visible, aspect of this partnership is its solution to the puzzle of 'commercial co-venture' (CCV) regulations. When a for-profit company advertises that purchasing its products will benefit a charity, it enters a legal territory governed by a patchwork of state and national laws. These regulations, which exist in over 30 U.S. states, often require complex registrations, written contracts, surety bonds, and detailed financial reporting.

For a multinational corporation running global campaigns, navigating these state-by-state variations is a formidable task that can stifle philanthropic ambition due to legal risks and administrative costs. This is precisely the problem Change was built to solve.

"When you're operating at Hasbro's scale, running global cause marketing campaigns comes with a lot of complexity across legal regulations and nonprofit partners," explained Amar Shah, Co-Founder and President of Change. "We built Change to take that off their plate, so teams like Wizards of the Coast can launch more campaigns, partner with more nonprofits, and focus on growing their impact."

By automating the multi-state filings and leveraging its DAF structure, Change effectively acts as a compliance shield, enabling Hasbro to expand its charitable efforts confidently. This professionalization of cause marketing sets a new standard, demonstrating a commitment not only to philanthropy but also to the operational and ethical discipline required to execute it responsibly at a global scale.

Ultimately, this partnership is more than just a new vendor relationship; it represents a strategic evolution in corporate social responsibility. By embracing technology to solve the logistical challenges of giving, Hasbro is building a more scalable and sustainable foundation for its philanthropic future, ensuring that the power of play continues to be a force for good for years to come.