Hapbee Taps Marketing Guru Bally Singh for $9.8T Wellness Push

VANCOUVER, British Columbia – January 26, 2026 – Hapbee Technologies, a company at the forefront of frequency-based wellness, has appointed globally recognized marketing expert Bally Singh to its Board of Directors. The move signals a significant strategic pivot for the tech firm, which plans a comprehensive brand evolution to transition from a niche gadget for bio-hackers into a mainstream lifestyle brand for the modern consumer.

This high-stakes maneuver is aimed squarely at capturing a larger slice of the global wellness economy, an industry that the Global Wellness Institute projects will surge from $6.8 trillion to nearly $9.8 trillion by 2029. With Singh’s appointment, Hapbee is betting that high-impact storytelling and creative strategy can make its complex technology a household name.

The $9.8 Trillion Gamble

The decision to bring on a marketing heavyweight like Singh is a direct response to the explosive growth of the wellness sector. Hapbee's leadership sees an opportunity to move beyond its early adopter base and appeal to a broader audience increasingly focused on holistic health, mental well-being, and human performance. The company's strategy involves a complete rebrand designed to demystify its technology and embed its products into the daily routines of consumers worldwide.

"Bally’s track record of merging technology with high-impact storytelling is exactly what Hapbee needs as we scale globally," said Riz Shah, Chairman and CEO of Hapbee, in a recent statement. "The wellness market is no longer just a trend - it’s nearly a $10 trillion powerhouse industry. With Bally on our board, we are uniquely positioned to translate our scientific edge into a technology company and lifestyle brand that resonates globally with the modern consumer. His expertise will be the catalyst for our upcoming rebrand."

This strategic shift comes as the company navigates the challenges of market perception. While many users praise the effectiveness of Hapbee’s products—which include a neckband and sleep accessories that use frequencies to promote states like focus and relaxation—the company has also faced customer service complaints and investor skepticism. Its stock has been rated as "Neutral" by some AI analysts, citing financial pressures like cash burn and negative shareholder equity. The success of the rebrand is therefore critical not only for market expansion but also for building investor confidence.

A Maestro for a Mainstream Makeover

Bally Singh is not a typical board appointee. As the Chairman of Hoko Agency, he has orchestrated elite global events and premium brand activations for luxury and lifestyle giants like LVMH and Red Bull. His work is defined by its ability to create cultural moments that blend spectacle with substance.

Beyond traditional marketing, Singh operates at the bleeding edge of technology. He is the co-founder of Hum(AI)n Assets, a content platform that fuses AI efficiency with human creativity, and its blockchain-powered counterpart, Hum(AI)n Web3. Based in the Middle East, his focus on building ecosystems that merge technology, talent, and community places him at the crossroads of media, fintech, and cultural innovation. It is this unique fusion of classic brand building and future-forward tech fluency that Hapbee is counting on to redefine its identity.

Singh's task will be to translate the esoteric science behind Hapbee into a compelling and accessible narrative. The goal is to make the concept of 'digital wellness'—using frequencies to enhance one's state of being—as intuitive and desirable as other wellness practices like meditation or supplementation.

Beyond the Buzz: The Science and the Skepticism

At the core of Hapbee's product line is its patented ultra-low radio frequency energy (ulRFE®) technology. The science originated with a medical-focused parent company, EMulate Therapeutics, which researches the use of magnetic fields for conditions like glioblastoma. Hapbee was spun off in 2019 to commercialize a consumer wellness version of the technology.

The concept is that specific magnetic signatures of compounds like caffeine, melatonin, or CBD can be recorded and then replayed via a Hapbee device. The company claims these frequency fields can elicit similar biological effects—such as alertness or drowsiness—without any chemical or substance entering the body.

To back these claims, Hapbee points to a series of internal and preclinical studies. These include rodent studies showing behavioral changes consistent with the intended effects, cellular-level research, and user tests where participants reported feeling the signals and could distinguish them from a sham. A 2022 survey of 31 users who tracked their sleep with an Oura Ring also showed a statistically significant correlation between using Hapbee's sleep-focused signals and improved sleep scores.

However, the company operates in a space where scientific validation is paramount. Hapbee is careful to state its products are not medical devices and are not intended to treat or cure any disease. This distinction is crucial, as the technology has yet to undergo the extensive, independent, peer-reviewed clinical trials typically required for medical claims. A 2020 article in Psychology Today highlighted this gap, noting that while research into ulRFE's biological effects was growing, there was no established scientific evidence that it could produce changes in mood for consumer applications. The rebrand will need to skillfully navigate this line, building trust without overstepping into unproven medical territory.

A Board Built for a Breakthrough

Singh joins a notably diverse and powerful Board of Directors, suggesting a multi-pronged approach to Hapbee's expansion. The board's composition appears designed to tackle the challenges of scaling a disruptive technology from every angle.

NBA Champion and Hapbee's Chief Innovation Officer, Jaylen Brown, brings a deep understanding of human performance, recovery, and the 'championship mindset' needed to excel. His involvement lends credibility in the competitive sports and performance market. Charles McNerney, the former Chief Information Security Officer at Microsoft and Expedia, provides world-class expertise in cybersecurity and scaling technology platforms securely—a critical asset as Hapbee grows its user base and digital ecosystem.

Other key figures include Abdulla Al Zain, Chairman of Infinity Capital, who provides expertise in institutional partnerships and market entry into the Middle East and Asia, and Chris Rivera, the founder of EMulate Therapeutics, who represents the foundational scientific link. This collection of expertise in finance, technology, security, and science creates a formidable support structure for the company's ambitious growth plans. The appointment of Singh is the final, public-facing piece of this strategic puzzle, tasked with communicating the vision this powerful board is aiming to execute.