Halberg & Rowe Bets on European Private Markets with New Expansion

LONDON, UK – November 12, 2025 – Halberg & Rowe, a global investment firm, announced today its expansion into the European market, aiming to capitalize on the continent's burgeoning private equity, real estate, and private credit sectors. The firm's move comes amidst increasing competition from both established players and new entrants eager to tap into the region's growing wealth and demand for alternative investments.

Halberg & Rowe’s expansion focuses on servicing high-net-worth individuals (HNWIs) through a new platform, “Private Access,” offering bespoke investment solutions across a range of asset classes. While details remain limited, the firm promises access to exclusive investment opportunities traditionally reserved for institutional investors. The move aligns with a broader trend of private equity firms seeking to democratize access to private markets, although the firm faces a fiercely competitive landscape.

European Private Markets: A Growing Appetite

The timing of Halberg & Rowe’s expansion coincides with significant growth in European private markets. According to industry reports, European private equity AUM is expected to reach over €1.1 trillion by 2030, driven by factors such as low interest rates, a desire for higher returns, and increasing investment by pension funds and sovereign wealth funds. Real estate and private credit also offer significant potential, with AUM expected to reach €600 billion and over €800 billion respectively by the end of the decade.

“The European private market is undergoing a period of robust growth,” notes one industry analyst, speaking anonymously. “There’s a strong appetite from investors for alternative asset classes, and a growing recognition that private markets can deliver attractive risk-adjusted returns.”

However, this growth is not without challenges. Increased competition is putting pressure on margins, and regulatory scrutiny is intensifying. According to recent reports, the European private credit market is increasingly competitive, driven by a “pile of dry powder,” while regulations like the Sustainable Finance Disclosure Regulation (SFDR) are adding complexity to investment processes.

'Private Access': Targeting the Wealthy

Halberg & Rowe’s ‘Private Access’ platform is designed to cater to the specific needs of HNWIs, offering a range of services including portfolio construction, asset allocation, and risk management. The platform will provide access to investment opportunities across various sectors, including technology, healthcare, and renewable energy.

“We believe there is a significant opportunity to provide HNWIs with access to the same high-quality investment opportunities that were previously only available to institutional investors,” said a spokesperson for Halberg & Rowe. “Our ‘Private Access’ platform is designed to deliver personalized investment solutions tailored to the unique needs of our clients.”

The European wealth management market is currently valued at $44.92 trillion and is projected to grow to $55.74 trillion by 2030. The HNWI segment, which holds 58.89% of the market share, is a primary driver of this growth. However, the market is fragmented and highly competitive, with established players and new entrants vying for market share. According to one industry source,