Greenbriar Acquires eShipping in a Strategic Logistics Tech Play

Greenbriar Acquires eShipping in a Strategic Logistics Tech Play

Private equity firm Greenbriar bets big on supply chain digitization with its acquisition of eShipping, aiming to accelerate the tech platform's growth.

2 days ago

Greenbriar Acquires eShipping in a Strategic Logistics Tech Play

GREENWICH, Conn. – January 06, 2026 – In a significant move highlighting private equity’s growing appetite for technology-driven logistics, Greenbriar Equity Group, L.P. announced today that its managed funds have completed the acquisition of eShipping. The deal brings a premier managed transportation and supply chain technology provider under the wing of a seasoned investment firm known for scaling market-leading companies. Financial terms of the private transaction were not disclosed.

The acquisition positions eShipping, a company founded in 2004, to accelerate its growth and innovation in a rapidly evolving global supply chain environment. It also underscores a key investment trend: the increasing value placed on platforms that use proprietary technology to solve complex logistics challenges.

A Strategic Bet on Supply Chain Digitization

For Greenbriar, a middle-market private equity firm with over $10 billion in cumulative capital commitments, the acquisition of eShipping is a strategic continuation of its well-established investment thesis. The firm has a long history of backing companies in the logistics, transportation, and tech-enabled business services sectors, including past investments in industry players like SEKO Logistics and Uber Freight.

Greenbriar’s strategy often involves a “Buy & Build” approach, partnering with strong management teams to accelerate growth through both organic expansion and strategic acquisitions in fragmented industries. The eShipping deal fits squarely into this model. The logistics technology market is a dynamic and competitive space where platforms that can offer efficiency, visibility, and cost savings are in high demand.

“eShipping has built a highly differentiated managed transportation platform supported by strong technology, deep operational expertise, and a seasoned leadership team,” said Michael Wang, Managing Director at Greenbriar. “The Company’s innovative, technology-driven approach to transportation management helps customers gain greater control and optimize their supply chains across all shipping modes. We look forward to partnering with Chad and his team to build on eShipping’s strong momentum.”

This partnership signals Greenbriar’s confidence in eShipping’s ability to capture a larger share of a market that is increasingly reliant on digital solutions. The investment is expected to provide not just capital, but also strategic guidance and operational support drawn from Greenbriar’s extensive network and decades of experience in the sector.

Fueling the Next Stage of Logistics Innovation

Founded by CEO Chad Earwood, eShipping has carved out a niche by combining deep logistics expertise with a powerful, proprietary cloud-based software platform. This technology provides customers with real-time analytics, end-to-end shipment visibility, and workflow automation. The platform’s capabilities span a comprehensive range of services, including less-than-truckload (LTL), full truckload, fulfillment, international freight forwarding, customs brokerage, and small parcel logistics.

This multi-modal, tech-first approach allows shippers to navigate the complexities of their supply chains more effectively, improving service levels while reducing costs. The company had already been on a strong growth trajectory, having been backed by Ridgemont Equity Partners since 2021 and making strategic acquisitions of its own in 2024, including Superior Transport & Logistics and the supply chain analytics firm Synapsum. The acquisition by Greenbriar is set to supercharge this momentum.

“We are excited to partner with Greenbriar as we pursue the next stage of eShipping’s growth,” said Chad Earwood, who will continue to lead the company. “Greenbriar brings a deep understanding of the managed transportation sector and a proven track record of scaling platforms like ours. Their investment will enable us to continue enhancing our technology and expanding our product capabilities while maintaining our focus on delivering exceptional service to our customers.”

For eShipping’s clients, this transition promises an evolution of services. The influx of capital is expected to fuel further development of its software platform, potentially incorporating more advanced AI and automation features, while also expanding its network and service offerings to meet growing demand.

Navigating a Transforming Logistics Landscape

The Greenbriar-eShipping deal is not happening in a vacuum. It comes at a time when the global logistics industry is undergoing a massive digital transformation. The market for transportation management systems alone is projected to exceed $65 billion by 2034, with the broader digital logistics sector growing at a compound annual growth rate (CAGR) of nearly 15%. This explosive growth is fueled by several key trends.

The relentless expansion of e-commerce has placed unprecedented pressure on supply chains to be faster, more flexible, and more transparent. Simultaneously, businesses are grappling with geopolitical disruptions, fluctuating freight costs, and a growing demand for sustainability. In this environment, legacy systems and manual processes are no longer adequate.

Companies are increasingly turning to managed transportation service providers that offer advanced technological solutions. The industry is seeing a rapid adoption of AI for route optimization and demand forecasting, IoT sensors for real-time tracking, and cloud platforms that provide a single source of truth for all shipping activities. Platforms like eShipping’s are becoming indispensable tools for building resilient and efficient supply chains. This acquisition is a clear indicator that sophisticated, data-driven logistics management is no longer a luxury but a critical component of modern commerce.

The Value of a Tech-Enabled Platform

While the specific valuation of the eShipping acquisition remains under wraps, market trends suggest that technology-enabled logistics companies command a significant premium. Unlike traditional, asset-heavy logistics providers, companies with proprietary software and recurring revenue models are often valued more like technology firms. In recent years, software companies in adjacent sectors have traded at multiples significantly higher than IT services or hardware firms, a valuation premium that reflects their scalability and high-growth potential.

eShipping’s proprietary platform is its core differentiator in a crowded market that includes giants like C.H. Robinson and XPO Logistics. This technology is the engine that drives efficiency and provides the actionable business intelligence that shippers need to compete.

The combination of Greenbriar's financial backing and strategic expertise with eShipping's proven technology and established market presence creates a formidable player in the logistics space. The partnership is poised to not only accelerate eShipping’s growth but also to continue its role in shaping the future of how goods are moved, tracked, and managed across the globe.

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