FuturMaster Rebrands to Sunstice, Betting on 'Structured Agility'

PARIS, France – January 22, 2026 – After more than three decades as a fixture in the supply chain software landscape, FuturMaster has announced a comprehensive rebranding, emerging today as Sunstice. The transformation is more than a name change; it introduces a new operating framework dubbed “Structured Agility™,” designed to arm companies against a backdrop of what the company calls “permanent uncertainty.” This strategic pivot reflects a growing consensus that global supply chains have moved beyond episodic shocks into an era of continuous disruption.

For over 30 years, the Paris-based firm has supported over 650 organizations, building a reputation for supply chain planning (SCP) and revenue growth management (RGM) solutions. Now, as Sunstice, it aims to redefine the very purpose of planning—shifting the goal from static optimization in stable conditions to sustained performance amid constant volatility.

A Strategic Response to Systemic Volatility

The decision to rebrand is a direct response to a radically altered global landscape. Geopolitical tensions, climate-related events, and rapid shifts in consumer demand have rendered traditional, sequential planning models increasingly obsolete. The core premise of Sunstice’s new identity is that volatility is no longer a temporary problem to be weathered but a systemic condition to be managed continuously.

This perspective is strongly supported by independent analysis. A recent World Economic Forum report, “Global Value Chains Outlook 2026,” concluded that supply chains have entered an age of “structural volatility,” rendering systems optimized for predictability “fundamentally obsolete.” The report noted that three-quarters of business leaders now see resilience not as a cost center, but as a driver of growth, shifting the central C-suite question from optimization to meeting demand during uncertain times.

Sunstice aims to answer that question. The new name itself—a portmanteau of “sun” and “solstice”—is meant to evoke a point of balance between clarity and motion, structure and adaptability. “Performance does not come from choosing between structure and agility, but from deliberately embedding both,” the company stated in its announcement.

This philosophy is at the heart of the rebrand. Yacine Zeroual, Chief Executive Officer of Sunstice, framed the change as an essential evolution. “Disruptions are now instantly systemic. The transformation of FuturMaster into Sunstice reflects how our clients’ reality has changed,” he said. “Planning itself must evolve to remain relevant. Performance can no longer rely on static planning models. With Sunstice Structured Agility®, we are defining a planning foundation designed for continuous performance under permanent uncertainty.”

Deconstructing 'Structured Agility™'

While “agility” has become a ubiquitous buzzword in corporate strategy, Sunstice is attempting to codify it into a concrete operational framework. “Structured Agility™” is built on five core capabilities designed to work in concert:

• Foresight: Moving beyond traditional forecasting to incorporate early warning signals and anticipate change.
• Disruption Preparation: Proactively testing scenarios and modeling trade-offs before a crisis forces reactive decisions.
• Strategic Flexibility: Building the capacity to evolve supply networks, sourcing strategies, and operating models over time.
• Crisis Response: Enabling swift, decisive action during a disruption while maintaining operational control.
• Growth and Profitability Orchestration: Continuously steering margin, customer service, and revenue decisions under volatile conditions.

The framework is delivered through the Sunstice platform, which integrates advanced optimization, applied AI, and network-based technologies to enable what the company calls “deliberate, value-driven trade-offs.” The goal is to provide a system that allows businesses to adapt without losing alignment or discipline—a concept the World Economic Forum report also identifies as “structural agility,” lending significant credence to Sunstice’s approach.

Nairi Kurdoghlian, Chief Marketing Officer, emphasized that the new brand is a clearer reflection of the company’s purpose. “We wanted a brand that reflects balance in motion: structure without rigidity, agility without chaos,” she stated. “Sunstice captures the point of clarity leaders need to make confident decisions in a world in constant motion.”

Bolstered by Acquisition and Decades of Experience

The rebranding is not just a philosophical shift but also the culmination of strategic expansion. A key enabler of this broader vision was the acquisition of the PlaniSense Scheduling solution in February 2025. The move, which came just months after private equity firm Sagard NewGen acquired FuturMaster, was the first acquisition in the company’s history and was critical in creating a truly end-to-end planning solution.

By integrating PlaniSense’s advanced scheduling and real-time optimization capabilities, Sunstice now offers a comprehensive platform that spans from high-level strategic planning down to granular, factory-floor execution. This integration allows for enhanced precision and responsiveness, directly supporting the “Crisis Response” and “Orchestration” pillars of the Structured Agility™ framework. The combined entity now serves major global clients like Heineken, L'Oréal, and LVMH across more than 90 countries.

This strategic expansion is built upon a solid foundation of customer trust. The company highlights that 70% of its customer partnerships have lasted more than a decade, a testament to its focus on co-design and predictable delivery. This long-standing loyalty is further reflected in its high marks on independent review platforms, including a 4.8 out of 5 rating on Gartner Peer Insights based on 93 reviews for its supply chain planning solutions.

The Road Ahead in a Competitive Market

With its new name and refined mission, Sunstice enters a fiercely competitive market. The SCP and RGM space is crowded with established giants like SAP and Oracle, as well as agile cloud-native players like Anaplan and Coupa, all of whom are vying to help businesses navigate disruption. The ultimate success of Sunstice will depend on its ability to prove that “Structured Agility™” is more than a compelling marketing concept.

Execution will be paramount. The challenge lies in translating the framework’s five capabilities into tangible, value-driven outcomes for clients grappling with real-world pressures on margins and service levels. The company’s emphasis on deep partnership and secure integration will be critical in differentiating its offering beyond the technology itself.

The launch of Sunstice marks a confident and necessary step for a veteran player adapting to a new reality. By explicitly designing its identity and products for an environment of permanent uncertainty, the company is making a significant bet that the future of supply chain performance lies not in resisting disruption, but in building the structured capacity to thrive within it.