Grapevine's Global Titan: Classic Chevrolet's Reign as World's #1

GRAPEVINE, TX – March 27, 2026 – In an industry defined by constant change and fierce competition, Classic Chevrolet of Grapevine has achieved a rare feat of sustained dominance. For the third consecutive year, and the twelfth time overall, the Texas dealership has been officially recognized as the #1 Chevrolet dealership in the world. This monumental achievement cements its status not just as a sales leader, but as a global benchmark for operational excellence and customer loyalty.

To mark the occasion, the dealership is rolling out the red carpet for a public Championship Parade and Trophy Presentation on Thursday, April 2. The event will see Scott Bell, Vice President of Chevy Global, personally present the championship trophy, a gesture underscoring the immense significance of this accomplishment within the General Motors ecosystem. It’s a celebration not just for the company, but for the community that has supported its rise to the top.

"Being named the #1 Chevrolet dealership in the world again is something we don't take for granted," said Tom Durant, owner of Classic Chevrolet, in a statement. "This is the result of a team that shows up every day focused on doing things the right way for our customers. We're proud to celebrate it with the people who made it possible."

A Legacy of Dominance

Achieving the rank of 'World's #1' is not a simple matter of sales volume, although Classic Chevrolet certainly excels there. The designation is understood to be the culmination of top-tier performance across a rigorous set of metrics that General Motors uses to evaluate its global network. These include retail sales performance, market share, and, most critically, customer satisfaction scores (CSI). It is in this last category that Classic's philosophy truly shines.

The dealership is a 22-time consecutive winner of the Chevrolet Dealer of the Year award, an honor explicitly tied to having the highest customer satisfaction. This relentless focus on the customer experience forms the bedrock of their dynasty. While other dealerships may claim regional titles or leadership in specific niches, Classic Chevrolet's repeated global recognition signifies a comprehensive and consistent level of excellence that few can match. It represents mastery of not just the transaction, but the entire relationship with the car owner.

The Blueprint for Success: More Than Just Sales

Classic Chevrolet’s success is built on a scale that is difficult to comprehend. The dealership sits on a sprawling 63-acre campus in Grapevine, offering one of the largest vehicle inventories in the United States. But its strategy extends far beyond its massive lot. The organization has made significant investments in its entire operational infrastructure to support its guiding principle: creating customers for life.

This includes building the largest Chevrolet service center in Texas and relocating its Collision Center to create one of the most expansive body shops in the North Texas region. Furthermore, the dealership is the #1 seller of GM parts in the nation, demonstrating its influence across every facet of the automotive ownership lifecycle. This vertical integration ensures that from the initial purchase to long-term maintenance and repairs, the dealership maintains its high standards of service.

This long-term vision is stewarded by Durant and his son, Bently Durant, the Executive Manager, who has been involved with the dealership since a young age. Their leadership emphasizes a continuous evolution of the "Classic Culture" to simplify the business process and cater to a diverse customer base. It's a model that combines the resources of a corporate giant with the personal touch of a family-run business.

Navigating an Industry in Flux

Classic Chevrolet's achievement is all the more remarkable when viewed against the backdrop of a turbulent global auto industry. Dealerships worldwide are grappling with a perfect storm of challenges: the complex and capital-intensive transition to electric vehicles (EVs), persistent supply chain disruptions, and the rapid digitalization of the car-buying process. Consumer brand loyalty is at a low, with studies showing only about a third of new car buyers stick with the same brand, often driven by frustrating dealership experiences.

In this environment, Classic Chevrolet's model stands out as a powerful case study in resilience. While the industry pivots to online showrooms and battles economic headwinds like high interest rates, Classic has fortified its position by doubling down on the fundamentals of customer service and operational excellence. Their success proves that even in a digital age, a superior, in-person experience remains a powerful competitive advantage. They have effectively built a moat around their business, not with technology alone, but with trust, reliability, and an unwavering commitment to their clientele.

The Heart of Grapevine: A Community Anchor

Beyond the sales figures and global accolades, Classic Chevrolet is deeply woven into the fabric of its hometown. The dealership and its owners are pillars of the Grapevine and greater Dallas-Fort Worth community, treating local impact as a core business responsibility. Through the Tom and Susan Durant Foundation, the organization has become a major philanthropic force in North Texas.

Over the last decade, the foundation, with the Durants personally matching every donation dollar-for-dollar, has raised over $4.5 million for local non-profits. These funds support a wide range of causes, from fighting hunger and homelessness to aiding individuals with disabilities and supporting military veterans. The dealership's community involvement is hands-on, with active support for local school sports teams, bands, and community events like charity golf tournaments and blood drives.

This deep community integration transforms the dealership from a mere place of commerce into a valued local institution. The upcoming parade on April 2 is therefore more than a corporate victory lap; it is a genuine community celebration, honoring the employees and residents who have contributed to and shared in this extraordinary success story. As the dealership prepares to receive its trophy, it celebrates a victory that resonates far beyond its 63-acre campus, right into the heart of the community it calls home.