GoodDay Raises $7M to Build an AI-Native ERP for Shopify Brands

AUSTIN, Texas – January 16, 2026 – GoodDay Software, a company developing a modern alternative to enterprise resource planning (ERP) systems for Shopify merchants, announced today it has secured an additional $7 million in funding. The investment brings the company's total capital raised to $13.5 million and signals strong investor confidence in its mission to overhaul e-commerce operations with artificial intelligence.

The round saw participation from new investors Long Journey Ventures, Seguin Ventures, and Adverb Ventures. They join an existing roster of backers including Ridge Ventures, FirstMark Capital, and Flex Capital, alongside a syndicate of operators from prominent Shopify brands. The fresh capital is earmarked to accelerate the development of its flagship product, GoodDayOS™, and to launch a new suite of AI-powered automation tools.

Solving a Pain Point Born from Experience

GoodDay Software was founded by the operators behind two highly successful direct-to-consumer (DTC) ventures, the shorts brand Chubbies and the returns management platform Loop Returns. The company's vision is deeply rooted in the firsthand operational struggles its founders faced while scaling their own businesses. Co-founder Kyle Hency, who helped grow Chubbies from a startup to a nine-figure revenue brand, has spoken openly about the challenges of managing inventory and cash flow with inadequate tools, revealing that the brand nearly ran out of cash multiple times.

This experience highlighted a significant gap in the market. For decades, inventory-driven businesses have relied on legacy ERP systems that were designed for large-scale manufacturing and accounting departments, not the agile, multi-channel reality of modern e-commerce. These traditional systems are often notoriously complex, prohibitively expensive, and can take months or even years to implement, requiring costly outside consultants. For the fast-growing brands that populate the Shopify ecosystem, these platforms represent a significant operational and financial burden, forcing many to rely on a patchwork of spreadsheets and disconnected apps that are prone to error and cannot scale effectively.

GoodDay was conceived to solve this specific pain point. It aims to provide a powerful, integrated system without the complexity and cost of legacy solutions, tailored specifically for the way modern DTC brands operate across e-commerce, wholesale, marketplaces, and physical retail.

An AI-Native Operating System for Modern Retail

At the heart of the company's strategy is GoodDayOS™, which it describes as an AI-native ERP alternative. Unlike older systems that may have added AI features as an afterthought, GoodDayOS™ is built from the ground up with AI at its core. This foundational approach allows for deeper integration of intelligent automation and predictive analytics across all operational workflows.

The platform serves as a unified system of record, consolidating inventory management, purchase orders, landed cost tracking, presales, and multi-channel operations. A key differentiator is its architecture; GoodDayOS™ is embedded directly into Shopify, which dramatically simplifies and accelerates implementation. The company claims that brands can go live in weeks, not months, and at a total cost of ownership significantly lower than traditional ERPs.

"GoodDay is ushering ERP into the agentic era. Shopify merchants, who've endured nearly two decades of legacy ERP pain, finally have an AI-powered OS that streamlines inventory flows and doesn't take months to implement,” said Alex Rosen, Partner at Ridge Ventures, in the press release. “Kyle and Dave, our old friends from Chubbies and Loop Returns, know how to relieve the agony of brand operators better than anyone. We're thrilled to once again support their mission to reimagine ERP.”

The Future is Agentic: From Data to Action

After spending the last two years building a reliable data foundation for inventory and operations, GoodDay is now poised to introduce its most ambitious features yet. The company plans to launch GoodAI Agentic Workflows and Agents in 2026, marking a significant step toward a more autonomous operational model for its clients.

These AI agents are designed to move beyond simple data analysis and reporting. Instead, they will be capable of actively completing operational work. For example, an agent could monitor sales velocity, supply chain lead times, and marketing calendars to proactively generate and place purchase orders, or intelligently rebalance inventory across a brand’s various sales channels to maximize sales and minimize stockouts. This shift from passive software to active, intelligent agents is what the company believes will define the next generation of business software.

“AI is transforming how brands manage operations, and GoodDay is leading that change for Shopify merchants,” stated Amish Jani, Founder and Partner at FirstMark Capital. “Their focus on inventory, the most complex and mission-critical part of a retail business, sets them apart from other next-gen ERP players. This is an AI-native system built by operators who’ve lived these challenges firsthand.”

Gaining Traction in a Crowded Ecosystem

GoodDay is entering a competitive market but has already demonstrated significant traction by focusing on its specific niche. More than 40 Shopify brands are currently running their operations on the platform, including well-known DTC names like Hill House Home, Still Here, Margaux, Kenny Flowers, and Lola Blankets.

The feedback from early adopters suggests the company's operator-first approach is resonating. “GoodDay has been a game-changer for us. We finally have an ERP that actually fits the way modern brands operate — simple, flexible, and built for Shopify,” said Jimmy Sansone, Principal and Co-Owner of The Normal Brand. “It’s rare to find a partner who really gets both the brand and the business side, but Kyle and his team nailed it.”

The new $7 million in funding will be instrumental in executing the company’s growth strategy. The capital will fuel the launch of the GoodAI Agentic Workflows, support the expansion of GoodDayOS™ into adjacent finance and accounting operations, deepen partner integrations across the Shopify ecosystem, and fund continued hiring in its product, engineering, and infrastructure teams. With a clear vision and fresh capital, GoodDay Software is positioned to continue its mission of making operational excellence accessible to every ambitious brand, not just enterprise giants.