Godrej Fortifies Middle East Push Amidst Regional Security Boom

DUBAI, UAE – January 09, 2026 – As the Middle East undergoes an unprecedented wave of urban and infrastructural development, Godrej Enterprises Group's Security Solutions business is making a decisive strategic move to deepen its regional footprint. The company has announced its participation in Intersec Dubai 2026, the world's foremost trade event for security and safety, signaling a significant escalation of its ambitions in a market it has served for over seven decades.

The participation, set for January 12-14 at the Dubai World Trade Centre, is more than just a presence at a trade show; it represents a calculated effort to capitalize on the region's soaring demand for advanced, certified security systems. Building on a long-standing partnership with Zayani & Co. LLC, Godrej aims to transition from a legacy provider to a key architect of the secure, smart cities of the future.

A Market in Transformation

The Middle East's security market is in the midst of explosive growth, fueled by ambitious national visions and colossal infrastructure investments. Industry analyses project the market to surge from approximately USD 7.5 billion in 2025 to over USD 22 billion by 2034, reflecting a compound annual growth rate (CAGR) of nearly 13%. This growth is not speculative; it is anchored in tangible, multi-billion-dollar projects that are reshaping the region.

Mega-projects such as Saudi Arabia's NEOM and its Vision 2030 framework, alongside the UAE's continuous urban expansion under initiatives like Dubai Vision 2040, are creating entire new cities and economic zones from the ground up. With an estimated $55 billion being poured into infrastructure modernization across the region, the need for sophisticated security ecosystems has become paramount. Experts note that security is no longer an afterthought but a core pillar embedded in the master planning process for these large-scale developments. This shift is driving demand for integrated, globally certified solutions capable of protecting critical assets, infrastructure, and a growing populace.

From Legacy Trust to Smart Integration

For Godrej, this dynamic market presents an opportunity to leverage its deep-rooted history. The company's 70-year engagement in the Middle East has built a foundation of trust, but its current strategy is firmly focused on the future. The company is showcasing a portfolio that extends far beyond traditional high-security safes, encompassing smart and connected solutions designed for the intricate demands of modern urban environments.

This pivot is critical. The development of over 25 smart city projects across the region necessitates security systems that are interconnected, data-driven, and scalable. Integrated platforms that combine access control, advanced video surveillance, and IoT-enabled devices are becoming the standard. Godrej's focus on these integrated systems positions it to compete for contracts where seamless operation and future-proofing are key requirements.

Pushkar Gokhale, Business Head of Security Solutions at Godrej Enterprises Group, highlighted this forward-looking approach in the company's announcement. "The Middle East is undergoing a transformative phase, and security is at the heart of this evolution," he stated. "At Security Solutions business of Godrej Enterprises Group, we are not just responding to demand, we are shaping it with globally certified, technology-driven solutions that deliver trust, innovation, and sustainability." His comments underscore a strategy aimed at empowering premium residences, high-value commercial spaces, and entire smart city frameworks with cutting-edge systems.

The Gold Standard of Security and Sustainability

In a crowded and increasingly sophisticated market, product certification and sustainability are becoming powerful differentiators. Godrej is emphasizing its adherence to stringent international standards, with its products backed by certifications from globally recognized test houses including the European Certification Body (ECBS), France's CNPP, Germany's VdS, the UK's Loss Prevention Certification Board (LPCB), and Underwriters Laboratories (UL).

These certifications are more than just labels; they are a guarantee of performance, reliability, and resilience against physical and fire-related threats. For procurement managers overseeing critical infrastructure, government buildings, and high-value commercial assets, such third-party validation is often a non-negotiable prerequisite, effectively separating serious contenders from the rest of the field.

Furthermore, the company is addressing the growing demand for corporate responsibility with its line of EPD-verified high-security safes. An Environmental Product Declaration (EPD) provides transparent, data-based information about a product's life-cycle environmental impact. By offering EPD-verified products, Godrej aligns itself with the sustainability goals embedded in many of the region's national visions and appeals to a new generation of developers and clients who prioritize environmental stewardship alongside security. This dual focus on compliance and sustainability allows the company to present a holistic value proposition that resonates with the modern market's demands.

Navigating a Competitive Landscape at Intersec

Godrej's strategic push will be tested at Intersec Dubai 2026, which is poised to be the largest edition in the event's history. With over 1,200 exhibitors from more than 60 countries expected to converge on an expanded exhibition space, the event is the premier battleground for security technology providers. The company will be showcasing its innovations alongside global leaders in video surveillance, access control, cybersecurity, and integrated systems, including established players like Axis Communications, Genetec, and Johnson Controls.

The event's agenda, with summits focused on early security design for Gulf megaprojects and cybersecurity for critical infrastructure, reflects the high stakes of the regional market. For Godrej, Intersec is a critical platform not only to display its technological capabilities but also to engage directly with the regional and global stakeholders—developers, consultants, and government representatives—who are shaping the future of security in the Middle East. The company's success will depend on its ability to demonstrate how its blend of legacy trust, technological innovation, and certified quality can meet the immense challenges and opportunities of this transformative era.