Go Rentals Partnership Drives New Standard of Luxury and Philanthropy at Hoag Classic

NEWPORT BEACH, CA – February 10, 2026 – The prestigious Hoag Classic, one of the PGA TOUR Champions' premier events, is set to elevate its renowned player and guest experience through a significant new partnership. Go Rentals, a concierge mobility brand known for its luxury fleet and high-touch service, has been named the Official Luxury Car Rental Partner in a three-year agreement that promises to redefine convenience and class at the annual Newport Beach tournament.

Beginning this March, the collaboration will provide premium transportation for players, tournament officials, VIP guests, and sponsors, integrating Go Rentals' signature "white-glove" service directly into the fabric of the event. The partnership aligns two brands committed to excellence, aiming to create a seamless and elevated experience from arrival to departure.

“Our mission at the Hoag Classic has always been to deliver a world-class event for everyone involved—from the players competing on the course to the guests enjoying the tournament atmosphere,” said Scott Easton, executive director of the Hoag Classic. “Partnering with Go Rentals aligns perfectly with that vision. Their attention to detail, personalized service, and luxury offerings will meaningfully elevate the overall tournament experience.”

Redefining the Tournament Experience

The Hoag Classic, hosted at the Newport Beach Country Club, is more than just a golf tournament; it's a major social and corporate event in Southern California, drawing over 71,000 patrons and more than 250 corporate sponsors in previous years. For an event of this scale and caliber, logistics are paramount. The introduction of Go Rentals addresses a crucial component: creating a frictionless, high-end mobility solution for its most important participants.

Go Rentals has carved a niche in the competitive rental market by focusing on the private aviation sector and luxury hospitality, where precision and personalized attention are not just valued but expected. The company operates a "car'cierge" model, offering 24/7 client services and guaranteeing that the specific luxury vehicle booked is the one delivered. This approach contrasts sharply with conventional rental services and resonates with the discerning clientele the Hoag Classic attracts. By providing a curated fleet of premium vehicles and on-site hospitality, the partnership ensures that the luxury experience begins long before guests and players set foot on the golf course.

“We’re honored to partner with the Hoag Classic, a tournament that represents the very best of professional golf and the Newport Beach community,” said Cory Glass, Vice President of Sales and Business Development at Go Rentals. “This three-year partnership is about more than transportation—it’s about enhancing moments, creating ease, and delivering an exceptional experience for players and guests alike.”

A Strategic Alignment of Premier Brands

This three-year commitment is a calculated strategic move for both organizations, reflecting modern trends in sports sponsorship where brand synergy and experiential value are key. For Go Rentals, the partnership provides a high-profile platform to showcase its services to a perfectly aligned demographic of affluent individuals and corporate decision-makers. It's a powerful form of experiential marketing that goes beyond a simple logo placement.

This move is consistent with Go Rentals' ambitious growth strategy, which was recently bolstered by a significant investment from RedBird Capital Partners aimed at accelerating expansion into "adjacent luxury markets." Aligning with a prestigious PGA TOUR Champions event is a clear execution of this strategy, reinforcing its brand as the go-to mobility provider for elite events. The company has already established a strong presence at over 250 private aviation terminals nationwide, and this partnership further solidifies its position in the broader luxury lifestyle space.

For the Hoag Classic, the collaboration strengthens its reputation as a world-class tournament committed to providing an unparalleled experience. In a competitive landscape, such partnerships are crucial for attracting top-tier golf legends—like Fred Couples, Bernhard Langer, and Padraig Harrington—and retaining the loyalty of major corporate sponsors. The addition of a dedicated luxury mobility partner enhances the tournament's overall value proposition, ensuring it remains a must-attend event on the tour.

Amplifying a Legacy of Philanthropy

While the partnership enhances the luxury and business aspects of the tournament, its most significant impact may be on the Hoag Classic's celebrated philanthropic mission. The event is one of the most charitable on the PGA TOUR Champions, having raised over $25 million for Hoag's medical programs and other local charities since its inception. It was the first tournament on the tour to surpass the $1 million mark in charitable giving in a single year.

Proceeds from the tournament support a wide range of essential services, including the Hoag Family Cancer Institute, the Jeffrey M. Carlton Heart and Vascular Institute, and the Mary & Dick Allen Diabetes Center, in addition to over 50 other local educational and military charities. While Go Rentals' involvement is in service and logistics, the elevation of the tournament's overall prestige can have a powerful ripple effect on its fundraising capabilities.

By creating a more exclusive and seamless experience, the Hoag Classic becomes an even more attractive proposition for high-net-worth donors and corporate partners looking to align their brands with both luxury and community impact. The enhanced prestige and positive buzz generated by premium partnerships can lead to increased ticket sales, higher-value sponsorships, and greater participation in pro-am events and auctions, all of which fuel the tournament's charitable engine. This synergy between commercial excellence and community benefit demonstrates how strategic business decisions can ultimately serve a greater philanthropic purpose, ensuring the Hoag Classic's legacy of giving continues to grow stronger.