Georgia's Project SHARE: A 39-Year Legacy of Warming Hearts & Homes

Atlanta, GA – For 39 years, Project SHARE has been a lifeline for Georgia families struggling to afford essential utilities. Born from a need to help those facing winter hardship, the program has evolved into a year-round resource, providing assistance beyond just heating bills. This unique partnership between Georgia Power and The Salvation Army has distributed over $40 million in aid, and is increasingly vital as economic pressures continue to impact vulnerable communities.

Originally conceived in 1985, Project SHARE began as a response to rising energy costs and a growing number of families unable to afford adequate heating during the winter months. The program's innovative approach – a 100% match from Georgia Power for every customer donation – quickly set it apart. Now, the commitment has grown to a 150% match, amplifying the impact of every contribution.

“The initial idea was simple: leverage the collective goodwill of our customers and match it with a substantial corporate commitment,” said a Georgia Power representative. “We wanted to create a sustainable and impactful program that truly served those in need.”

Beyond the Bill: Expanding Assistance

While initially focused on heating bills, Project SHARE has broadened its scope to address a wider range of needs. Assistance now encompasses electric bills, housing costs, food security, and even medical expenses. This expansion reflects a growing understanding of the interconnectedness of financial hardship. A family struggling to pay their electric bill is often facing challenges in multiple areas of their lives.

“We realized that focusing solely on utilities wasn’t enough,” explained a representative from The Salvation Army. “Many of the families we serve are dealing with a complex web of challenges, and a holistic approach is essential.”

A Growing Need in a Shifting Economic Landscape

The need for Project SHARE remains substantial, particularly amidst ongoing economic uncertainties. While official poverty rates offer a snapshot of hardship, they often don’t capture the full picture. A significant portion of Georgia’s population falls into the “ALICE” category – Asset Limited, Income Constrained, Employed – meaning they are working, but still struggle to make ends meet.

“We’re seeing a growing number of families who are employed but still can’t afford basic necessities,” said a local social worker. “Rising housing costs, stagnant wages, and unexpected expenses can quickly push them into crisis.”

According to the United Way of Georgia, a significant percentage of households in the state are struggling with financial instability. The COVID-19 pandemic exacerbated these challenges, and many families are still recovering from the economic fallout. Recent data indicates a continuing increase in demand for assistance with basic needs like food, housing, and utilities.

“The pandemic exposed the fragility of many families’ financial situations,” said a community advocate. “It highlighted the importance of programs like Project SHARE that provide a safety net during times of crisis.”

The Power of Partnership: Georgia Power & The Salvation Army

The success of Project SHARE hinges on the strong partnership between Georgia Power and The Salvation Army. Georgia Power provides the financial match and logistical support, while The Salvation Army leverages its extensive network of local centers and trained caseworkers to identify and assist those in need.

The Salvation Army’s local centers serve as the front lines of the program, providing direct assistance to families in their communities. Caseworkers conduct needs assessments, verify eligibility, and distribute funds to help families pay their bills. They also provide referrals to other resources, such as food banks, housing assistance programs, and job training services.

“Our local centers are deeply embedded in the communities they serve,” explained a Salvation Army representative. “We have a strong understanding of the challenges facing local families, and we’re able to provide tailored assistance to meet their specific needs.”

Beyond Immediate Relief: Addressing Systemic Issues

While Project SHARE provides critical immediate relief, advocates emphasize the importance of addressing the underlying systemic issues that contribute to poverty and financial hardship. These include low wages, lack of affordable housing, limited access to education and job training, and systemic inequalities.

“Project SHARE is a vital program, but it’s not a long-term solution,” said a policy analyst. “We need to invest in policies and programs that address the root causes of poverty and create opportunities for all Georgians.”

Advocates are calling for increased investment in affordable housing, workforce development programs, and living wage initiatives. They also emphasize the importance of addressing systemic inequalities that disproportionately impact marginalized communities.

Looking Ahead: Sustaining the Legacy

As Project SHARE enters its fourth decade, the program remains committed to serving Georgia families in need. The partnership between Georgia Power and The Salvation Army continues to be strong, and both organizations are committed to sustaining the program’s legacy of compassion and service.

“We’re proud of the impact Project SHARE has had on the lives of countless Georgians,” said a Georgia Power representative. “We’re committed to continuing this partnership and expanding our reach to serve even more families in need.”

“Project SHARE is a testament to the power of community and the importance of giving back,” said a Salvation Army representative. “We’re grateful for the support of our donors and volunteers, and we’re committed to continuing this vital program for years to come.”

How to Contribute:

Customers can contribute to Project SHARE by adding a monthly donation to their Georgia Power bill, by donating online or by sending a check to Project SHARE, c/o The Salvation Army. Every donation, no matter how small, makes a difference in the lives of Georgia families in need.