Genpact & Salesforce Power Advantage Solutions' Supply Chain Transformation

SAN RAMON, CA – November 13, 2025 – Advantage Solutions, a leading provider of business process outsourcing for consumer packaged goods (CPG) companies, is undergoing a major supply chain transformation powered by a strategic partnership with Genpact and Salesforce. The collaboration aims to modernize order management, enhance efficiency, and accelerate onboarding for Advantage Solutions’ extensive client base of over 4,000 CPG brands.

For Advantage Solutions, operating in a dynamic and demanding landscape requires seamless integration across multiple channels and efficient handling of a massive volume of transactions. Previously, a reliance on a heavily customized legacy order management system (OMS) created bottlenecks, hampered data visibility, and limited agility. The new solution, built on the Salesforce platform, represents a strategic shift towards a cloud-based, AI-powered future.

Addressing the Need for Modernization

“The need for modernization was critical,” explains a source familiar with the project. “Legacy systems simply couldn't keep pace with the complexities of modern supply chains. Real-time visibility, accurate data, and the ability to quickly adapt to changing market conditions are no longer luxuries – they’re necessities.”

According to industry analysts, the global omni-channel OMS market is experiencing significant growth, projected to reach $7.8 billion by 2033, driven by the rise of e-commerce and the demand for seamless customer experiences. This growth is fueling a demand for scalable, flexible, and intelligent OMS solutions.

Advantage Solutions’ previous OMS struggled with these demands, creating challenges in areas like inventory management, order fulfillment, and customer service. The lack of a unified system meant fragmented data, delayed decision-making, and increased operational costs. The company recognized that a modern, cloud-based solution was essential to address these inefficiencies and support its continued growth.

The Power of the Salesforce-Genpact Partnership

The collaboration with Genpact and Salesforce is designed to address these challenges. The new solution leverages the power of the Salesforce platform, combined with Genpact’s expertise in business process management and AI-driven automation. Key components of the implementation include:

• Salesforce Order Management: Providing a unified platform for managing orders across all channels.
• Agentforce Service: Enhancing customer engagement and streamlining service delivery.
• MuleSoft Integration: Connecting disparate systems and enabling seamless data flow.
• AI-Powered Automation: Optimizing processes, improving accuracy, and enabling faster decision-making.

“The integration of AI is a game-changer,” notes a technology consultant following the project. “It’s not just about automating tasks – it’s about using data to identify opportunities, predict challenges, and proactively optimize performance.”

Benefits Beyond Efficiency

The benefits of the new solution extend beyond simple efficiency gains. The implementation is expected to:

• Accelerate Client Onboarding: Streamline the onboarding process for new clients, reducing time-to-value.
• Improve Data Visibility: Provide real-time access to critical data, enabling faster and more informed decision-making.
• Enhance Customer Service: Improve the quality and responsiveness of customer service interactions.
• Reduce Operational Costs: Streamline processes and eliminate redundancies, leading to lower operational costs.
• Unlock Scalability: Provide a platform that can easily scale to meet future growth.

“The speed at which Advantage Solutions can now adapt to changing market conditions is remarkable,” shares an industry source. “They’re no longer hampered by outdated systems and manual processes.”

Focus on SMBs and a Broader Vision

The partnership isn’t solely focused on large enterprise clients. A key element of the strategy is to provide cost-effective and reliable order-to-cash management for small and medium-sized businesses (SMBs). This focus recognizes the growing importance of SMBs in the CPG landscape and the need to provide them with the tools and resources they need to succeed.

“There’s a real opportunity to level the playing field for SMBs,” notes a market analyst. “By providing them with access to sophisticated technology and expertise, they can compete more effectively with larger companies.”

The collaboration between Advantage Solutions, Genpact, and Salesforce signals a broader trend toward cloud-based, AI-powered supply chain solutions. As the market continues to evolve, companies that embrace these technologies will be best positioned to thrive. The ultimate goal is to build a truly agile and resilient supply chain that can adapt to any challenge and deliver exceptional value to customers.

Advantage Solutions plans to expand its collaboration with Genpact to further address finance and supply chain challenges, with a vision of a SaaS-based platform to digitize order management and trade promotions deductions. This ambition reflects a commitment to innovation and a dedication to driving continuous improvement in the CPG industry. By leveraging the power of technology and expertise, Advantage Solutions aims to empower its clients and shape the future of supply chain management.