From Startup to Summit: tbg Events Marks 25 Years of Influence

LOS ANGELES, CA – April 21, 2026 – For over two decades, as global leaders in finance, politics, and technology have gathered for the influential Milken Institute Global Conference, a discreet powerhouse has been orchestrating the experience from behind the scenes. That firm, the women-owned tbg Events, recently celebrated its 25th anniversary, a milestone that highlights a remarkable journey from a solo venture to a globally recognized production agency shaping some of the world's most significant convenings.

Founded in 2000 by Tammy Dickerson from her dining room table, the Los Angeles-based firm has evolved into a multi-million-dollar enterprise. It stands as a testament to sustained excellence in an industry defined by constant change, high stakes, and the relentless pursuit of perfection.

The Unseen Architects of Influence

At the heart of tbg Events' legacy is its long-standing, 20-year partnership with The Milken Institute. As the production backbone for programs affiliated with the Institute's Global Conference, the firm has consistently operated at the highest echelon of the events industry. This annual gathering in Beverly Hills is a complex, high-pressure environment, drawing thousands of executives, innovators, and policymakers to discuss solutions to global challenges. The flawless execution required for such an event is where tbg Events has built its reputation for precision, scale, and discretion.

While the Milken Institute partnership is a cornerstone, the company's portfolio is a testament to its versatility and reach. It boasts a roster of Fortune 500 clients including The Coca-Cola Company, American Airlines, and Disney. The firm has also become a go-to partner for major sports and philanthropic organizations in its home city, producing events for the Los Angeles Lakers, the LA Sparks, the Los Angeles Dodgers Foundation, and the Magic Johnson Foundation. Across its 25-year history, tbg Events has executed more than 500 events in over 100 cities worldwide, demonstrating a capacity for global logistics and culturally attuned production.

"This journey has always been about people — our clients, our partners, and the extraordinary team who bring each experience to life," said Tammy Dickerson, President & Chief Events Officer. "Reaching 25 years reflects the trust our clients place in us and the consistency we've maintained over time."

A Legacy Built on Vision and Values

The story of tbg Events is fundamentally an entrepreneurial one. Tammy Dickerson began with a laptop and a vision, building a roadmap where one didn't exist for an African American, women-owned business aiming for the industry's top tier. Today, the company is part of a small but growing cohort of firms that are changing the face of the events industry.

In the corporate world, there is a growing emphasis on supplier diversity, with certifications from bodies like the Women's Business Enterprise National Council (WBENC) becoming a key differentiator. tbg's identity as a female-majority, African American-owned firm places it in a strategic position to partner with corporations committed to diversifying their supply chains. The company reinforces this commitment internally, making it a policy to work with underrepresented vendors and partners, believing that diverse perspectives lead to stronger outcomes. This values-driven approach has also fostered remarkable loyalty, with several senior leaders remaining with the company for over 15 years.

Navigating Disruption and Defining the Future

The firm's resilience was put to the ultimate test during the COVID-19 pandemic, a period that decimated the live events industry. While many companies struggled or folded, tbg Events pivoted with remarkable agility. It was among the first production agencies to fully embrace virtual event production. This strategic shift was not merely a survival tactic; according to the company, it led to a profitability increase of more than 30%.

This claim is highly plausible within the context of the broader industry transformation. Virtual event platforms reported exponential growth, with some seeing a 1,000% increase in events hosted in 2020. Companies that successfully mastered the digital format found they could reduce overhead, expand their audience reach globally, and create new revenue streams. The success of tbg Events during this period underscored its adaptability and forward-thinking leadership.

Now, the agency is leveraging that momentum to chart its next chapter of growth. This includes an ambitious expansion into a new market: curated luxury group travel and wellness retreats. This new venture specifically targets high-achieving women over 50, a demographic with significant spending power and a growing interest in experiences focused on health, community, and personal growth. This move taps into the booming wellness tourism market, a sector projected to grow from $16.7 billion in 2024 to nearly $35 billion by 2033. By combining its expertise in logistics and high-end experiences with this market trend, tbg Events is making a calculated play for a new, experience-led revenue stream.

Eyes on the Global Stage

With its headquarters in Los Angeles, tbg Events is strategically positioned at the epicenter of a series of upcoming mega-events. The city is preparing to host the 2026 FIFA World Cup, the 2027 Super Bowl, and the 2028 Olympic and Paralympic Games. The firm has publicly stated it is "actively exploring opportunities to contribute to these large-scale moments."

The competition for these contracts is fierce. For the LA28 Games, for example, the high-profile executive producers for the opening and closing ceremonies have already been announced. However, these mega-events require a vast ecosystem of production partners, event managers, and logistical experts, creating thousands of opportunities for local and international firms. Given its deep roots in Los Angeles and its proven track record with complex, high-profile events, tbg Events is a logical contender for a significant role in the ancillary events, hospitality programs, and corporate activations that will surround these global spectacles.

As it moves beyond its 25-year milestone, tbg Events is not resting on its laurels. The firm is actively building on its legacy of quiet excellence and strategic innovation, proving that a company founded on a powerful vision and unwavering values can not only endure but continue to shape the landscape of global experiences for years to come.