From Soccer Pitch to Boardroom: A New VP for San Antonio's Entrepreneurs

SAN ANTONIO, TX – February 12, 2026 – In a move signaling a renewed focus on cross-border commerce and community-driven leadership, Kenneth Johnson has been named the incoming Vice President of the Asociación de Empresarios Mexicanos (AEM) San Antonio for the 2026 term. Johnson, the Director of International Markets & Business Development for SWBC Insurance Services, brings a unique background that blends the discipline of professional sports with a deep-seated commitment to mentorship and economic development.

His appointment comes as AEM San Antonio prepares to celebrate its 30th anniversary, a milestone for the organization dedicated to supporting Mexican and Latino entrepreneurs. Johnson's leadership is expected to invigorate programs aimed at fostering innovation, strengthening trade ties, and cultivating the next generation of business leaders in the Alamo City.

A Leader Forged in Teamwork and Service

Long before he navigated the complexities of international business, Kenneth Johnson understood the power of teamwork and personal development. His career began not in a corporate office, but on the professional soccer pitch. That experience, defined by discipline, collaboration, and a relentless drive for improvement, became the bedrock of his leadership philosophy.

After transitioning from athletics, Johnson channeled this passion into community building. Upon moving to San Antonio, he co-founded a local soccer club in 2017. More than just a sports organization, the club was envisioned as an inclusive platform for players of all skill levels to train and grow. It became a vehicle for giving back to the community, offering structure, opportunity, and mentorship—particularly for local youth. This hands-on approach to development and service is a consistent thread throughout his career.

His commitment to civic leadership was further solidified as a graduate of Leadership San Antonio's Class 49, a program known for connecting and developing the city's emerging leaders. This background distinguishes Johnson, providing him with a unique perspective on how to inspire and mobilize people toward a common goal—a skill he now brings to AEM San Antonio.

Bolstering San Antonio's Cross-Border Economic Engine

As Vice President, Johnson will play a pivotal role in advancing AEM San Antonio's core mission: to foster economic competitiveness by promoting business between the United States and Mexico. San Antonio's strategic location makes it a natural gateway for international trade, and organizations like AEM are crucial in helping entrepreneurs navigate the opportunities and challenges of the bi-national marketplace.

Johnson's agenda is ambitious. He plans to focus on expanding entrepreneurship programs and enhancing the resources available to business owners. This involves ensuring entrepreneurs have the practical tools and expert guidance needed to launch, scale, and succeed in the competitive Texas market. A key initiative under his leadership will be the relaunch of the AEM Young Entrepreneurs Committee.

This revitalized committee will partner with local universities, including Johnson's alma mater, The University of Texas at San Antonio, to create a robust ecosystem for aspiring business leaders. The program aims to provide students and young professionals with invaluable mentorship, internship placements, and networking opportunities, effectively building a bridge from the classroom to the boardroom. Johnson's goal is to help young professionals become more business-minded, confident, and prepared to lead—mirroring the skill-building he championed through his soccer club.

Championing Inclusivity and Strategic Growth

Beyond general entrepreneurship, Johnson's vision includes targeted support for underrepresented groups in the business community. A significant part of his role will involve leading collaborations with the Consulado de México en San Antonio to bolster support for women entrepreneurs. This partnership will leverage the resources and networks of both organizations to create tailored workshops, mentorship pairings, and networking events designed to address the specific challenges and opportunities for women in business.

This strategic focus aligns with broader trends recognizing that diverse and inclusive economies are more resilient and innovative. By empowering a wider range of entrepreneurs, AEM San Antonio aims to unlock new potential for economic growth across the region.

The appointment is also a reflection of the values held by Johnson's employer, SWBC. The San Antonio-based diversified financial services company has a long history of community engagement. Kevin Witcher, Chief Executive Officer of SWBC Insurance Services, highlighted this synergy in a statement. “Kenneth’s appointment reflects his passion for developing people and building meaningful connections,” Witcher noted. “His ability to bridge community impact with business leadership aligns strongly with SWBC’s values.”

As AEM San Antonio embarks on its next chapter under the leadership of President Victor Reyna, Johnson's appointment as Vice President for the 2026 term injects a fresh wave of energy and a proven track record of community-focused success. His unique journey from the soccer field to a key position in bi-national business leadership underscores a modern approach to economic development—one where success is measured not just in profits, but in the growth and empowerment of the entire community.