French Tech Firm EasyPicky Targets US Retail with AI Shelf Analytics

MONTPELLIER, France – March 16, 2026 – French retail technology specialist EasyPicky has officially launched its US subsidiary, EasyPicky Corporation, marking a deliberate and ambitious entry into the world's largest consumer market. The move brings its AI-powered platform, designed to optimize in-store retail execution, to American shores, promising to turn simple shelf videos into actionable, sales-driving intelligence for consumer goods manufacturers.

Founded in 2017 by Marine Bibal and Renaud Pacull, the Montpellier-based company has steadily grown its presence across Europe, operating in nine countries and serving major international brands in the food, beverage, and beauty sectors. Now, it sets its sights on the complex and highly competitive American retail landscape, a market projected to represent approximately $7.6 billion in sales by 2025. This expansion is not just a geographical leap but a strategic bet that its European-honed expertise can deliver a measurable impact in the demanding US environment.

A Calculated Entry into a Crowded Field

EasyPicky is not wading into the American market unprepared. The company's announcement of its Delaware-registered corporation follows what it describes as a "mature and structured strategy" of market analysis, local pilot programs, and successful participation in competitive tenders with US retail groups. This methodical approach was crucial to validate its product-market fit before committing to a full-scale launch.

The firm enters a dynamic but challenging retail execution software market in the US, estimated at over $1.2 billion in 2023 and projected to grow at a double-digit rate. It will face established incumbents like Trax Technology Solutions, GoSpotCheck by FORM, and Yoobic, all of which offer sophisticated solutions for monitoring in-store conditions. The broader US retail technology sector is a behemoth, with projected budgets nearing $113 billion in 2026 as retailers race to modernize and integrate AI.

However, EasyPicky believes its pragmatic, field-focused solution offers a key point of differentiation. "This expansion is much more than a geographical move," the founders stated in the announcement. "It is the result of a deep understanding of the market, a strong product–market fit, and a clear ambition: to generate a measurable impact from every action taken at the point of sale... and to bring our very high level of expertise from a complex market like Europe to a demanding market like the USA."

From Shelf Video to Sales Lift

At the heart of EasyPicky's value proposition is its ability to transform raw store data into immediate, actionable insights. The SaaS solution empowers field teams to capture a simple video of a store shelf using a standard smartphone or tablet. The platform's AI engine then analyzes the footage—even operating 100% offline, a critical feature for representatives in stores with poor connectivity—to instantly generate key performance indicators (KPIs).

This process bypasses the tedious and error-prone nature of manual audits. Instead of checklists and photo uploads, field reps receive real-time data on product availability, share of shelf, planogram compliance, and pricing accuracy. More importantly, the system recommends priority actions to take on the spot, such as replenishing out-of-stocks or correcting misplaced items, directly linking data collection to corrective action.

This focus on "perfect execution" addresses a persistent multi-billion-dollar problem for retailers and brands: the gap between central strategy and what actually happens in thousands of individual stores. By automating data collection and analysis, the technology aims to improve labor efficiency, allowing field teams to spend less time auditing and more time selling and improving the customer experience. All data is then centralized in a dashboard for managers, providing a clear, aggregated view of performance across regions and retail chains to inform broader strategy.

Bridging the Physical-Digital Divide in an Omnichannel World

While much of the retail conversation focuses on e-commerce, EasyPicky's expansion underscores the enduring importance of the physical store. The company's timing is particularly relevant as retailers grapple with creating a seamless omnichannel experience, a market segment expected to surge from $6.3 billion today to over $26 billion by 2032.

The integration of physical and digital channels is no longer optional, and its success hinges on flawless in-store execution. A customer who sees a product advertised online only to find it out of stock in the store experiences a breakdown in that journey. By helping ensure products are available, correctly priced, and properly displayed, technologies like EasyPicky's provide the foundational layer for a reliable omnichannel strategy.

For US retailers, the potential impact extends beyond just better-looking shelves. Improved product availability directly translates to higher sales and greater customer satisfaction. Reduced out-of-stocks minimize waste and lost revenue, while greater operational efficiency helps manage labor costs. For consumers, the benefit is a more consistent and reliable shopping experience, where the products they seek are on the shelf and promotions are honored correctly, building trust and loyalty in a fiercely competitive market.

This US launch is a pivotal component of EasyPicky’s broader roadmap, which includes an ambitious goal to have international sales account for 90% of its total revenue by 2028. By proving its model in the world's most influential retail market, the French tech firm aims to solidify its position as a key global player in the ongoing transformation of retail execution.