FrankCrum Targets Georgia’s Economic Boom with Strategic PEO Expansion

CLEARWATER, FL – February 04, 2026 – Responding to surging demand from one of the nation's fastest-growing economic hubs, professional employer organization (PEO) FrankCrum has announced a significant expansion of its sales presence into Georgia. The move, which establishes local representation in the Atlanta metro, Columbus, and Savannah, signals a strategic push into the Southeast and aims to support small and mid-sized businesses grappling with the increasing complexities of workforce management.

With nearly 45 years of experience, the Clearwater-based firm is entering a vibrant but competitive market, betting that its comprehensive service model and a unique, integrated insurance offering will set it apart. The expansion targets businesses in Georgia's booming logistics, manufacturing, construction, and professional services sectors, all of which are facing acute challenges related to multi-state compliance, payroll administration, and risk management.

Georgia's Growth Fuels HR Complexity

FrankCrum's timing is no coincidence. Georgia has emerged as an economic powerhouse, with its real GDP growing by 7.8% in 2023 and an estimated 9.4% in 2024. The state added nearly 74,000 jobs last year, pushing total employment past 4.97 million. This explosive growth, while a boon for entrepreneurs, creates significant operational hurdles.

For small and mid-sized businesses, scaling up often means navigating a labyrinth of new regulations, managing payroll across state lines, and competing for talent with larger corporations. This is particularly true in the industries FrankCrum is targeting. Georgia's logistics market, anchored by the Port of Savannah—the nation's fourth-busiest container port—is projected to swell to nearly $60 billion by 2030. Meanwhile, its advanced manufacturing sector continues to outpace national GDP growth, with a projected 10% job increase over the next decade. These high-growth, high-risk industries require sophisticated HR and compliance support to thrive.

This environment has made Georgia a hotbed for PEO services, with the state boasting the second-highest PEO penetration rate in the country, behind only Florida. Businesses are increasingly turning to the PEO co-employment model to offload administrative burdens, gain access to better benefits, and ensure they remain compliant.

A Unique Advantage in a Crowded Field

FrankCrum enters a market with over 100 PEO providers, including national giants like ADP TotalSource and TriNet, all vying for the state's burgeoning business community. However, the company brings a powerful differentiator to the table: its ownership of Frank Winston Crum Insurance, an AM Best-rated workers' compensation carrier.

This vertical integration is a significant departure from the standard PEO model, where workers' compensation insurance is typically sourced from a third-party carrier. By owning its own insurance company, FrankCrum can underwrite a wider range of risk profiles, offering a crucial lifeline to businesses in industries like construction and manufacturing that are often considered high-risk. This structure allows for more stable and predictable pricing, helping employers better manage costs and reduce their risk exposure.

“Compliance doesn’t get simpler as businesses grow,” said Matt Crum, Co-President of FrankCrum, in the company's announcement. “Small business owners already spend dozens of hours each year managing employment requirements, and that burden only increases with growth. Deepening our presence in Georgia allows us to meet employers where they are and provide the kind of proactive support that helps them stay compliant, protect their people, and focus on running their businesses.”

National Resources, Local Touch

Beyond its insurance model, FrankCrum's strategy hinges on blending its national resources with a localized, hands-on approach. The decision to place dedicated sales representatives in Atlanta, Columbus, and Savannah, led by Director of Direct Sales Ashley Remmell, is designed to provide personalized service and regional insight that a purely remote model cannot.

This localized presence allows the firm to build direct relationships with business owners and understand the unique challenges within each regional economy, from the logistics-heavy coast to the manufacturing and professional services hubs inland.

“We’re seeing increased demand from Georgia employers who want a partner that understands the realities of multi-state operations,” noted Michael Henry, Senior Vice President of Direct Sales at FrankCrum. “Expanding our sales presence in the state allows us to better support business owners who need practical guidance around payroll, compliance, and workforce management as they grow.”

This move is a key component of the company's broader Southeast growth strategy. With a strong foundation in Florida and now a dedicated team in Georgia, the firm is solidifying its footprint in a region critical to the nation's economic future. The PEO's flagship operation reported $3.31 billion in revenue in 2024, providing the financial strength to support such strategic expansions.

By combining its deep industry experience, a unique and stable insurance solution, and a commitment to local engagement, FrankCrum is positioning itself not just to compete in Georgia, but to become an indispensable partner for the businesses driving its remarkable growth.