Franchise Powerhouse Meauxmentum Strategies Sweeps Chicken Salad Chick's Top Annual Awards

ATLANTA, GA – April 02, 2026 – In a powerful affirmation of operational and developmental excellence, fast-casual darling Chicken Salad Chick has named Meauxmentum Strategies and Investments (MSI) its 2025 Developer of the Year, while simultaneously honoring its principal, Troy Morrison, as Owner of the Year. The dual awards highlight a franchisee that has not only mastered rapid expansion but has done so while deeply embedding the brand's core values of hospitality and community.

The announcement places a spotlight on a franchisee partnership that is setting a new benchmark in the highly competitive restaurant industry. For a brand like Chicken Salad Chick, which has grown to over 330 locations across 22 states, the success of its franchise partners is the primary driver of its national expansion. MSI and Morrison's dual win signals a potent combination of strategic execution and cultural alignment.

A Double Honor for Excellence

Chicken Salad Chick's annual awards are not mere tokens of appreciation; they are data-driven recognitions of top-tier performance. The Owner of the Year award, presented to Troy Morrison, is a comprehensive acknowledgment of leadership that excels across the board. It considers revenue growth, profitability, brand execution, and community involvement. The press release noted Morrison exemplifies what it means to "live the brand," citing his hands-on leadership and daily engagement as integral to maintaining the consistency, quality, and hospitality that defines the guest experience.

The Developer of the Year award recognizes the complex, behind-the-scenes work of growth. MSI earned this distinction for its proven ability to develop and open new restaurants in a timely and cost-effective manner, all while upholding high quality standards from site selection to grand opening. This operational discipline is critical in the fast-casual segment, where speed to market can be a significant competitive advantage.

"The Developer of the Year award is one I will always cherish because I am deeply passionate about this side of the restaurant business," Morrison stated. "I was both surprised and greatly honored to be named Owner of the Year in 2025. These awards are truly earned by the incredible people at Meauxmentum Strategies & Investments, starting with our team members in the restaurants, our restaurant managers, area coaches, and the entire RSC staff."

The "Meauxmentum" Machine

Behind the awards is MSI's unique and formidable business structure. Operating as a shared services company for a multitude of franchisee groups—including Austin Chicks, LLC, Dallas Chicks, LLC, and Oklahoma Chicks, LLC—MSI has created a highly efficient model for multi-unit management. This centralized approach streamlines administrative, financial, and operational support, allowing for rapid and consistent scaling.

With a clear mission to be "Consistently Best on the Block in everything we do," MSI's growth has been explosive. The company now operates 134 locations across eight states. After adding Chicken Salad Chick to its portfolio in 2024, MSI quickly launched new outposts in Oklahoma City and established plans for significant expansion in Austin, Texas. In 2025, the company's growth accelerated with the acquisition of eight locations in Indianapolis and two in Tulsa, Oklahoma, demonstrating a sophisticated strategy of both organic development and strategic acquisition.

This rapid expansion is a testament to the efficacy of the MSI model, which appears to have perfected the art of replicating brand standards at scale. Taylor Morrison, the company's Chief Information Officer, credited the achievement to internal and external collaboration. "I'm very grateful for the trust from the leadership team and the support from the RSC that allowed MSI to realize this incredible accomplishment," he said. "The team has pulled together and performed at a best-in-class standard."

A Symbiotic Partnership in a Booming Market

The success story of MSI is inextricably linked to the robust support system of its franchisor. Troy Morrison praised Chicken Salad Chick's "very special culture, one that provides unmatched support to its franchise community," noting the brand's rapid growth and bright future. This symbiotic relationship—a franchisor providing a proven concept and strong support, and a franchisee executing with precision and dedication—is a powerful engine for mutual growth.

This partnership is particularly well-timed. The fast-casual dining segment is currently a sweet spot in the restaurant industry, with some reports projecting a compound annual growth rate (CAGR) of over 10% through the next decade. Consumers are increasingly seeking the convenience of quick-service combined with the higher-quality, fresh ingredients of casual dining, a niche that Chicken Salad Chick, with its made-from-scratch menu, fills perfectly.

Peter Allen, MSI's Chief Operating Officer, emphasized that the awards represent more than just bottom-line results. "This award is especially meaningful because it reflects more than results — it represents alignment with the Brand's values, standards, and long‑term vision," Allen commented. "We take great pride in building a business that not only performs at a high level, but also develops and creates opportunities for our people, strengthens communities, and protects the integrity of the Brand every day."

This alignment allows both entities to capitalize on the market opportunities, pushing forward with a shared vision. As Chicken Salad Chick continues its aggressive expansion toward a goal of 500 locations, having powerhouse franchisees like MSI is not just beneficial—it's essential. The dual awards serve as a clear signal to the industry and potential franchisees that the partnership between Chicken Salad Chick and its operators is a proven recipe for success.