FORTÉ Aims to Reshape European AV with Standardized Velocity™ Rooms

FRANKFURT, GERMANY – February 02, 2026

FORTÉ, the collaboration technology provider formerly known as AVI Systems, has initiated a significant European expansion, announcing the immediate availability of its Velocity™ pre-engineered meeting room solutions. The move, unveiled at the ISE 2026 trade show in Barcelona, targets key markets including Germany, the United Kingdom, Ireland, Sweden, and Denmark, and is underpinned by the establishment of new regional logistics centers designed to guarantee rapid and predictable deployments for enterprise clients.

This strategic push introduces a standardized, product-based approach into a European market traditionally dominated by custom integration projects. By offering pre-certified room designs, FORTÉ aims to solve common enterprise pain points of inconsistent user experiences, project delays, and budget overruns that often plague multi-site technology rollouts. The company is betting that in the fast-paced world of hybrid work, predictability is a more valuable asset than bespoke perfection.

Tapping a Surging Demand for Hybrid Collaboration

FORTÉ's expansion arrives as the European market for professional AV and collaboration tools experiences unprecedented growth. The European AV hardware sector, which generated over $58 billion in 2023, is projected to grow at a steady 6.5% compound annual growth rate (CAGR) through 2030. The demand is even more pronounced in the video conferencing segment, which is forecast to explode from a $2.66 billion valuation in 2024 to over $6.75 billion by 2033, reflecting a staggering 20.96% CAGR.

This surge is overwhelmingly driven by the corporate world's permanent shift to hybrid work models. Organizations are no longer just enabling remote work; they are actively redesigning physical office spaces to foster seamless collaboration between in-person and distributed teams. This has created a massive demand for integrated, turnkey solutions, especially for equipping smaller huddle rooms and medium-sized meeting spaces at scale. Enterprises are increasingly looking to move away from complex, one-off configurations toward repeatable systems that are easy to deploy, manage, and use.

Further accelerating this trend is the European Accessibility Act, with its 2025 compliance deadline pushing companies to adopt more inclusive collaboration technologies that feature capabilities like voice control and real-time captioning. FORTÉ's standardized model is well-positioned to meet these needs, offering a consistent technological foundation across an organization's entire footprint. The initial target markets are particularly lucrative, with Germany’s AV hardware market alone expected to surpass $21 billion by 2030.

The 'Predictability Beats Perfection' Strategy

At the core of the European launch is the Velocity™ model, which operates on a simple but powerful principle: standardization shortens deployment cycles and ensures consistent outcomes. Rather than designing every meeting room from scratch, organizations can work with FORTÉ to create a standard room design that meets their specific needs. This design then undergoes a rigorous "Velocity Certification."

During certification, FORTÉ validates the entire technology stack, documents the build process, standardizes the installation methodology, and operationalizes the procurement and staging of all components. Once a design is certified, it becomes a repeatable standard—a 'Velocity Exclusive' solution—that the client can order and deploy across any of its locations in the covered regions. This eliminates the need for redundant engineering and design work for every new room, providing clear, upfront pricing and predictable lead times.

“Velocity was built to help organizations move quickly without sacrificing quality or reliability,” said Zach Valigura, Senior Vice President of Delivery at FORTÉ, in the company's official announcement. “Bringing these solutions to Europe allows us to support customers with greater speed, consistency, and confidence as they refresh meeting room technology.”

This approach directly challenges the traditional AV integration model, where custom solutions, while flexible, can introduce variables that lead to project delays and inconsistent end-user experiences. With over 1,500 Velocity systems already deployed globally since 2022, FORTÉ has a proven track record in industries like technology, retail, and media.

A Strategic European Push Backed by Logistics

Beyond the product itself, FORTÉ's expansion is a calculated strategic play backed by a significant investment in physical infrastructure. The company announced it will open dedicated Velocity Logistics Centers in both Germany and the United Kingdom. These facilities are not mere warehouses; they are the operational backbone of the entire Velocity promise in Europe.

The new logistics hubs will manage regional inventory, pre-stage complete room kits, and handle distribution across FORTÉ’s European footprint. This localized supply chain is a critical differentiator, designed to insulate projects from the volatility of international shipping and complex customs procedures. By having certified room systems kitted and ready for deployment within the region, FORTÉ can dramatically shorten lead times and improve on-time delivery, directly addressing a major source of frustration for multinational corporations managing technology refreshes.

This logistical framework positions FORTÉ to compete effectively against both established local integrators and global technology giants. While competitors may offer standardized software or hardware, FORTÉ’s model integrates the design, procurement, and deployment into a single, streamlined service with a dedicated regional fulfillment engine. This holistic approach aims to deliver a level of efficiency and predictability that is difficult to achieve through fragmented, multi-vendor partnerships.

Redefining the Meeting Experience for Distributed Teams

The ultimate goal of this standardization is to improve the human experience of work. In the hybrid era, ensuring technological equity between employees in the office and those working remotely is a top priority for business leaders. Inconsistent meeting room technology—where one room has flawless audio and video while another is plagued by technical glitches—creates friction and disadvantages remote participants, hindering productivity and collaboration.

By deploying a certified standard across all locations, organizations can provide a uniform, high-quality meeting experience for everyone, regardless of their physical location. Employees can walk into any meeting room, in any office, and know exactly how the technology works. This reduces cognitive load, minimizes time wasted on troubleshooting, and fosters more inclusive and effective meetings. The Velocity model provides a scalable and secure foundation for this connected environment.

As FORTÉ enters the competitive European AV landscape, its distinct value proposition of speed, consistency, and logistical control offers a compelling alternative to the status quo. The success of this expansion will serve as a key indicator of a broader industry shift, moving away from bespoke projects and toward the productization of enterprise collaboration solutions.