Flywl Unifies Cloud Marketplaces, Ending Enterprise Procurement Chaos

SAN FRANCISCO, CA – January 14, 2026 – Flywl, a platform designed to overhaul enterprise software purchasing, today announced its full integration with Google Cloud Marketplace. The move marks a significant milestone, completing the company's coverage across all three major cloud hyperscalers—Amazon Web Services (AWS), Microsoft Azure, and Google Cloud—and positioning it as a central command center for the increasingly complex world of multi-cloud procurement.

Enterprises have rapidly adopted multi-cloud strategies to leverage the best services from each provider, but this has created a new layer of operational chaos. Software procurement, in particular, has become a fragmented and costly challenge, with finance and IT teams struggling to track spending, manage disparate contracts, and utilize committed cloud budgets effectively across siloed marketplaces.

Flywl aims to solve this with its buyer-focused platform, Compass, which is now transactable on Google Cloud. The platform provides a single dashboard to manage software inventory, optimize spend, and streamline purchasing across the entire cloud ecosystem. For existing customers, it offers a way to apply their Google Cloud committed spend through the platform, while new clients can now onboard directly from the Google Cloud Marketplace.

“Customers now have a single place to manage marketplace buying across all three major hyperscalers, with Compass providing the structure and visibility needed to operate consistently at scale,” said Ankur Srivastava, CEO of Flywl, in a recent statement.

Taming the Multi-Cloud Procurement Beast

The challenge Flywl addresses is a direct consequence of the cloud market's explosive growth. As companies deepen their investments in AWS, Azure, and Google Cloud, they are also encouraged to purchase third-party software through each provider's marketplace. This allows them to draw down on their multi-million dollar cloud spending commitments. However, without a unified view, this process is inefficient, prone to manual error, and often leads to wasted budget.

Flywl's Compass platform tackles this head-on by creating a 'meta-marketplace' layer. It connects to an enterprise's AWS, Azure, and Google Cloud marketplace accounts to provide a consolidated view of all software procurement, commitments, and spending. According to the company, its system can recommend optimal ways to draw down on existing cloud commitments by aligning them with relevant software deals, reducing procurement cycles from months to mere days.

This approach places Flywl in a competitive but specialized niche within the broader cloud financial management (FinOps) market. While established players like Flexera and CloudZero provide robust tools for general cloud cost optimization, Flywl's sharp focus is on the procurement lifecycle of software purchased through the marketplaces. The platform facilitates custom deals via 'Flywl Private Offers' and integrates with enterprise procurement systems like Coupa and financial systems such as SAP, Oracle, and Workday. This integration aims to automate reconciliation, a task that can take finance teams months to complete, down to just two weeks.

A Strategic Bridge in the Hyperscaler Divide

The completion of Flywl's hyperscaler trifecta is strategically significant. Cloud marketplaces are no longer a niche channel; they are rapidly becoming the primary engine for enterprise software sales. Industry analysts project that enterprise software sales through these marketplaces will skyrocket from approximately $30 billion in 2024 to over $163 billion by 2030. Hyperscalers are fueling this trend by expanding programs that allow channel partners to broker private offers, making it even more attractive for large organizations to route their spending through these platforms.

By acting as a neutral, buyer-centric layer, Flywl positions itself as an essential utility in this evolving ecosystem. It allows enterprises to maintain a truly multi-cloud strategy without being penalized by administrative overhead. For software vendors (ISVs), it offers a way to structure deals that can be easily consumed by customers regardless of their primary cloud commitment.

“Flywl is building a unified foundation for cloud native procurement,” noted Avanish Sahai, a board member at Flywl. “Adding Google Cloud Marketplace completes a critical piece of the hyperscaler ecosystem and strengthens Flywl’s role as a central marketplace platform for cloud providers, ISVs, and enterprise buyers.”

This neutrality is key. While AWS, Microsoft, and Google are competitors, they are increasingly acknowledging the multi-cloud reality of their largest customers. Platforms that facilitate interoperability and simplify management across their environments are therefore becoming valuable partners, helping to reduce friction and drive consumption on all sides.

From Cost Savings to an Engine for Innovation

While the immediate appeal of a platform like Compass is cost savings and efficiency, its deeper value lies in its potential to fuel business innovation. Flywl reports that its early customers have already realized more than $250,000 in returned value through optimizations and rebates. However, the true return on investment may come from reallocating a company's most valuable resources: time and talent.

When procurement and finance teams are bogged down in manual reconciliation and spreadsheet-based spend tracking, they have little capacity for strategic initiatives. By automating these processes and providing real-time visibility, Flywl's platform can free up personnel to focus on higher-value activities. A procurement cycle shortened from three months to three days means a critical new software tool can be deployed faster, accelerating a product launch or a digital transformation project.

This shift transforms the IT and finance functions from cost centers into strategic enablers of the business. The budget saved from optimized software spend and the human capital freed from administrative tasks can be directly reinvested into research and development, creating new products, or improving customer experiences. In this light, streamlined procurement is not just about saving money—it's about increasing organizational agility and the capacity to innovate.

A Funded Vision with a Clear Path Forward

Flywl's ambitious vision is backed by both deep industry experience and significant financial investment. The company was founded in 2024 by former AWS Marketplace leadership, including CEO Ankur Srivastava, who had a front-row seat to the marketplace inefficiencies they now aim to solve. This insider perspective has clearly resonated with investors.

The San Francisco-based startup has secured $7 million in seed funding in a round led by Storm Ventures, with participation from Foster Ventures, BeeNext, and others. This capital is being used to accelerate platform development and expand its engineering team to meet the demands of its initial enterprise customers.

As a young company, Flywl's next challenge will be to build broad market trust and provide the detailed technical and security validation that large enterprises require before plugging a third-party platform into their core financial and cloud systems. While the platform's value proposition is compelling, widespread adoption will depend on its ability to prove its security, reliability, and ROI through independent case studies and reviews. As enterprises continue to deepen their reliance on multi-cloud architectures, the demand for platforms that can bridge these disparate ecosystems is only set to intensify, placing solutions like Flywl at the center of a major shift in enterprise technology management.