Five Star Franchising Overhauls C-Suite for Aggressive Growth Push

SPRINGVILLE, Utah – February 09, 2026 – Five Star Franchising, a rapidly expanding platform of home service brands, has announced a significant restructuring of its executive team, a move designed to catalyze its next phase of growth and solidify its position in the competitive North American home services market. The creation of three new C-suite roles was unveiled last month at the company's Home Services Summit 2026 in Las Vegas.

The strategic expansion adds a Chief Growth Officer, Chief Revenue Officer, and Chief Development Officer to its leadership roster, signaling a deliberate effort to specialize and intensify its focus on systemwide expansion, revenue generation, and franchisee support. This move comes as the company continues a multi-year streak of explosive growth, repeatedly landing on national and state-level lists of fastest-growing private companies.

A Strategic Play in a Booming Market

Five Star's executive overhaul is not happening in a vacuum. It is a calculated response to a home services industry experiencing a significant boom. The market is being fueled by a confluence of powerful trends, including an aging housing stock in North America requiring constant maintenance, and a demographic shift that sees more homeowners choosing to "age-in-place," thereby increasing demand for modifications and ongoing services.

Furthermore, the industry has proven resilient, weathering economic fluctuations better than many other sectors. This stability, combined with a fragmented market of independent operators, has attracted significant private equity interest and spurred a wave of consolidation. Platform companies like Five Star Franchising are uniquely positioned to capitalize on this trend, acquiring and integrating various service brands to offer a comprehensive suite of solutions to homeowners. By creating specialized executive roles, the company is building an infrastructure capable of managing and accelerating this consolidation and scaling its operations to meet surging consumer demand. This restructuring appears to be a direct strategy to navigate industry challenges, such as skilled labor shortages and rising material costs, by leveraging the scale and efficiency of a larger, more integrated network.

New Roles, Sharpened Focus

The three new executive positions are filled by internal leaders, each tasked with a distinct pillar of the company's growth strategy. This structural change moves beyond a generalized approach to expansion and creates dedicated leadership for key performance areas.

Ben Fox has been appointed as the company's first Chief Growth Officer. In this capacity, Fox is charged with overseeing enterprise-wide growth initiatives. His focus will be on facilitating strategic expansion across the platform's portfolio of brands—which includes names like Five Star Bath Solutions, Gotcha Covered, and Bio-One—and driving accelerated marketing efforts to increase brand visibility and customer acquisition on a macro level.

Assuming the new role of Chief Revenue Officer is Andrew Mengason. His mandate is to drive systemwide performance and profitability. A critical component of his role involves leading and expanding Five Star's national accounts programs. This initiative is designed to forge large-scale partnerships that create a steady pipeline of referrals and revenue opportunities directly for the franchise owners operating in local territories.

Leading the charge on franchise expansion is Colt Florence, who steps into the role of Chief Development Officer. Previously the Senior Vice President of Franchise Development, Florence will now spearhead franchise development across the company's entire fast-growing portfolio. His team will be responsible for recruiting new franchise owners and supporting existing ones in their own expansion efforts, ensuring the network continues its rapid geographic and market penetration.

These new leaders join an established executive team that includes Chief Operating Officer Chad Jones, Chief Financial Officer Steve White, Chief Technology Officer Shane MacKay, and Chief Legal Officer Matt Morrison, creating a robust leadership structure poised for complex, large-scale operations.

Empowering the Franchisee on the Ground

While the appointments are at the highest corporate level, the impact is designed to be felt directly by the more than 1,600 franchise owners across North America. The company's leadership has emphasized that this restructuring is intended to better support local owners and drive their individual success.

The creation of a Chief Revenue Officer role, specifically tasked with building out national accounts, is a prime example of this franchisee-centric approach. In a typical franchise system, such programs secure contracts with large corporate or government clients that require services in multiple locations. These jobs are then distributed to the local franchisees, providing them with a source of revenue they would likely be unable to secure on their own. This centralized business development leverages the power of the national brand to directly benefit the local operator.

This focus on franchisee success is substantiated by external validation. In 2025, two of Five Star's brands, Card My Yard and Five Star Bath Solutions, were named "Top Franchises" by Franchise Business Review. This recognition is particularly noteworthy as it is based entirely on independent surveys of franchisee satisfaction regarding their franchisor's training, support, and overall business model. For Card My Yard, it marked the fourth consecutive year on the list, indicating a consistent and high level of franchisee support.

"These changes to our executive team reflect the resilience we've demonstrated in recent years, but also the vision we have for the next chapter," said Abbott in the company's press release. "We have the right team in place to chart exciting new opportunities for the Five Star system, ensuring growth for local owners while also building out our national accounts."

A Proven Trajectory of Growth

The ambitious restructuring is built upon a solid foundation of proven success. Five Star Franchising is not a startup hoping for growth; it is a high-performance engine looking to add more horsepower. The company's distinction has been repeatedly confirmed by its inclusion on the prestigious Inc. 5000 list of the fastest-growing private companies in America.

Making the list five times is a rare achievement, with the company most recently ranking No. 780 in 2025. This ranking is not arbitrary; it is based on a company's percentage revenue growth over a three-year period, requiring a minimum of $2 million in revenue in the most recent year. To consistently appear on this list signifies sustained, substantial, and verifiable financial expansion.

Within its home state of Utah, a recognized hub for business and technology, Five Star Franchising has also earned numerous accolades. It has been honored by the MountainWest Capital Network Utah 100, which ranks companies based on a weighted average of both percentage and dollar growth over five years. This methodology highlights companies that demonstrate not only a rapid rate of growth but also a significant increase in absolute revenue, underscoring the company's considerable economic impact. The new leadership structure is the company's latest move to ensure this powerful growth trajectory continues upward, further cementing its role as a dominant force in the home services industry.