FIFA World Cup Time: AXIA Unveils First-Ever Official Watch Collection

WARREN, N.J. – April 27, 2026 – As anticipation builds for the largest global football tournament in history, fans now have an unprecedented way to mark the occasion. New Jersey-based watchmaker AXIA Time today announced the launch of the first-ever Official Licensed Timepiece collection for the FIFA World Cup 2026™, signaling a significant move into the luxury market for football's governing body.

A New Era for World Cup Memorabilia

The FIFA World Cup™ has long been a merchandising behemoth, with fans across the globe eagerly purchasing jerseys, scarves, and official match balls to show their support. However, the introduction of a high-end watch collection represents a strategic evolution in FIFA's licensing program. This partnership with AXIA Time elevates fan memorabilia from disposable keepsakes to permanent, heirloom-quality artifacts.

By entering the world of horology, FIFA is tapping into a market that values craftsmanship, longevity, and emotional connection—qualities that resonate deeply with the passion of the World Cup. This move diversifies the tournament's commercial portfolio, offering a premium product category that appeals to both dedicated football supporters and discerning watch collectors. It sets a new precedent for how major sporting events can be commemorated, moving beyond mass-market apparel and into the realm of personal luxury goods.

AXIA Time, a brand that has built its reputation on creating custom timepieces for significant milestones like the College Football Playoff and the Heisman Trophy, is a natural fit for this venture. Their established experience in the high-stakes world of sports commemoration provides the credibility needed to launch such an ambitious and historic collection.

The Collection: A Watch for Every Nation's Pride

The expansive collection is designed to capture the global spirit of the tournament, featuring 14 distinct designs. Seven of these honor the nations that have previously lifted the coveted trophy: Brazil, Uruguay, Argentina, France, Spain, Germany, and England. The collection also pays tribute to globally significant footballing nations, including Japan, Morocco, Portugal, and the Netherlands.

In a nod to the tournament's unprecedented three-nation footprint, dedicated designs will be available for host countries Canada, Mexico, and the United States. A final, commemorative design celebrates the FIFA World Cup 2026™ tournament itself, offering a universal symbol of the event.

To ensure the collection is accessible to a wide range of fans, AXIA is offering three distinct models for each country-specific design, each at a different price point and level of mechanical complexity.
* The flagship ARGOS model is a classic for watch purists, featuring a Swiss Made ETA 2824 automatic mechanical movement, a sapphire crystal, and an exhibition caseback that reveals the intricate inner workings.
* The vintage-inspired, unisex ENOSI model also boasts a Swiss Made automatic movement, the reliable Sellita SW200, and is paired with a sophisticated Italian Saffiano leather strap.
* The KOSMOS model provides a more contemporary and affordable entry point, featuring a precise Japanese Miyota quartz movement housed in a lightweight bioceramic case and fitted with a durable FKM rubber strap.

"The FIFA World Cup™ is one of the most-watched events in the world. Billions of people will tune in, united by pride, passion, and national identity," said John Kanaras, founder and CEO of AXIA Time, in the official announcement. "It's an honor to create timepieces that capture a moment that matters deeply and gives people a way to carry that experience with them for years to come."

Craftsmanship, Exclusivity, and a Champion's Wager

All timepieces in the collection will be produced in limited quantities, reinforcing their status as exclusive collectibles. The commitment to quality is evident in the choice of movements for the premium tiers. The use of Swiss Made ETA and Sellita movements—workhorses of the luxury watch industry known for their reliability and precision—positions the ARGOS and ENOSI models as serious timekeeping instruments, not just novelty merchandise.

For the ultimate collector, AXIA is releasing 20 individually numbered Collector Box Sets for each of the 13 featured nations. Each set will contain all three watch models (ARGOS, ENOSI, and KOSMOS) for that country, housed in a bespoke box hand-painted by renowned sports artist Lili Cantero, transforming the set into a unique piece of art.

Perhaps the most innovative element of the launch is the "FIFA World Champions" edition. In a move that brilliantly captures the competitive spirit of the tournament, customers who purchase a country-specific ARGOS or ENOSI timepiece will have the opportunity to upgrade their watch to a special FIFA World Champions edition at no additional cost if their chosen nation wins the 2026 tournament. This unique offer transforms the purchase into a personal stake in the outcome, a wager of faith in one's national team.

The country-specific designs are scheduled for staggered release beginning in May 2026. To manage the expected high demand and reward early interest, the company has opened a registration list on its website, which will grant registrants a 48-hour pre-sale window ahead of each public release, ensuring dedicated fans get the first opportunity to own a piece of World Cup history.