Everhome Suites Hits Milestone in Booming Extended Stay Market

NORTH BETHESDA, Md. – February 02, 2026 – Choice Hotels International has solidified its position in the fiercely competitive extended stay market, announcing that its Everhome Suites brand has surpassed a significant growth milestone. With recent openings in Texas, Kentucky, and New Jersey, the brand now operates 27 properties nationwide, making it one of the fastest-growing players among recently launched midscale extended stay brands to achieve this scale.

The rapid expansion underscores a powerful trend within the hospitality industry, where apartment-style accommodations for longer stays are no longer a niche but a cornerstone of growth. The new properties in San Antonio, Bowling Green, and Somerset cap a period of intense development for the brand, signaling both strong developer interest and robust consumer demand for a product that blends the convenience of a hotel with the comforts of home.

Riding the Extended Stay Wave

The success of Everhome Suites is not happening in a vacuum. It is a strategic response to a seismic shift in the lodging sector. The extended stay segment is currently one of the most dynamic areas of hotel development, accounting for a remarkable 39% of all projects in the U.S. hotel pipeline. This boom is fueled by a resilient $300 billion workforce travel market, comprised of traveling professionals, project-based consultants, and relocating families who require lodging for 20 nights or more.

"Extended stay continues to be one of the most compelling segments in lodging, and Everhome Suites is a key part of our growth strategy," said Matt McElhare, Vice President & Extended Stay Segment Lead at Choice Hotels International. McElhare noted that the brand's design is the result of a deliberate, data-driven process. "This redesigned prototype reflects the disciplined, insight‑driven approach we bring to the segment—ensuring we're developing solutions that meet owners where they are today while positioning them for long‑term success. By integrating feedback from developers and operators, we're delivering a smarter, more efficient design that enhances project viability and elevates the guest experience."

Industry data supports this strategic focus. A 2025 report highlighted a notable shift in traveler behavior, with demand strengthening beyond traditional peak seasons. This trend toward more consistent, year-round travel, as guests seek value and fewer crowds, benefits the extended stay model, which is built for stability rather than just seasonal peaks. Furthermore, direct bookings through hotel websites have remained strong, generating higher value as travelers book longer stays and more premium room types—a pattern that perfectly aligns with the Everhome offering.

A New Leader in a Crowded Field

Choice Hotels' claim that Everhome is among the first of the new wave of midscale extended stay brands to reach this threshold holds up under scrutiny. While major competitors have announced their own entries into the space, Everhome Suites has pulled ahead in terms of operational properties. For instance, Marriott's comparable new brand, StudioRes, had four properties open by the end of 2025. Hilton's LivSmart Studios brand, announced with significant fanfare, is still in the very early stages of its physical rollout. In this context, Everhome's 27 open hotels represent a significant head start in capturing market share.

The brand's appeal lies in its meticulously designed guest experience, marketed under the tagline Closer to Home®. Each property offers apartment-style suites that move beyond the typical hotel room. Features include fully equipped kitchens with full-size refrigerators and dishwashers, spa-like bathrooms, and customizable spaces with movable workstations and ample storage. Public areas are designed to be both modern and functional, featuring 24/7 fitness centers equipped with Peloton bikes, guest laundry facilities, and self-service marketplaces stocked with fresh and frozen food options, allowing guests to maintain their daily routines while on the road.

Strategic Growth Through Partnership and Location

A key factor in Everhome's accelerated growth is Choice Hotels' long-standing collaboration with developers like Highside Companies. The Denver-based real estate firm, which has over $1 billion in active projects, was the development partner for the three newest Everhome Suites locations. Such partnerships are critical in the capital-intensive hotel industry, allowing franchisors to scale quickly and efficiently by leveraging the expertise and resources of experienced developers.

The selection of the new hotel locations reveals a deliberate and data-driven strategy. Each site is positioned to capture a diverse mix of demand from corporate, leisure, and government sectors:

• Everhome Suites San Antonio, TX: Opened in October 2025, this property at 619 N Hunt Lane is ideally situated near Lackland Air Force Base, the South Texas Medical Center, and corporate hubs for USAA and Wells Fargo. It also serves leisure travelers visiting SeaWorld and downtown San Antonio.

• Everhome Suites Bowling Green, KY: This hotel, which opened in November 2025 at 1699 Charlie Court, caters to guests affiliated with Western Kentucky University, the GM Corvette Assembly Plant, and major healthcare facilities. Its proximity to the National Corvette Museum also makes it an attractive option for tourists.

• Everhome Suites Somerset, NJ: Opened in late December 2025 at 1860 Easton Avenue, this location serves the vital economic corridor between New York City and Philadelphia. It is positioned to attract business from Rutgers University, Robert Wood Johnson University Hospital, and the corporate headquarters of Johnson & Johnson.

By embedding these properties within established economic ecosystems, Choice ensures a steady stream of demand from day one, reducing risk for franchisees and building a resilient national network.

The Broader Blueprint for Dominance

Everhome Suites is a crucial component of Choice Hotels' multi-brand strategy to dominate the entire extended stay category. The company's portfolio also includes the established WoodSpring Suites, MainStay Suites, and Suburban Studios brands, each targeting a different price point and customer profile. This comprehensive approach allows Choice to capture a wide spectrum of the market, from economy to midscale.

The company's extended stay platform had a record-breaking year in 2025, opening 66 domestic hotels across its brands and signing 93 new franchise agreements. This momentum was supported by the launch of its first-ever unified marketing campaign for the segment, "Stay in Your Rhythm," which aims to build a cohesive brand identity across its four extended stay flags. The strategy is paying off, with key performance metrics like Revenue Per Available Room Index (RPI) showing strong growth across the portfolio. This holistic approach demonstrates a deep commitment to leading the extended stay segment for years to come.