ESTsoft’s AI Humans Take Center Stage, Bridging Sci-Fi & Reality

BARCELONA, Spain – February 26, 2026 – The line between science fiction and commercial reality is blurring at Mobile World Congress 2026, where Seoul-based AI pioneer ESTsoft is showcasing a new generation of conversational AI humans. The company is unveiling its 'Perso Interactive' platform, demonstrating not just theoretical concepts but tangible, real-world applications through high-profile partnerships with global giants like NTT, KT, and Samsung Electronics.

From AI-powered event guides to digital clones of soccer stars, ESTsoft is making a bold statement: the era of the truly interactive AI human has arrived, and it's ready for business. The company's vision, "The Most Universal Interface for Human," is on full display, promising to redefine how people interact with technology in daily life and complex industrial settings.

From Concept to Commercial Application

Moving beyond the realm of simple chatbots and pre-recorded avatars, ESTsoft's standalone exhibition in Hall 7 is a sprawling demonstration of practical AI. The booth is divided into five thematic zones, each designed to highlight how Perso Interactive can be deployed across various industries today.

In the Mobility Zone, visitors can see a groundbreaking collaboration with Japanese telecommunications leader NTT and taxi company Nihon Kotsu. The companies are actively conducting a Proof of Concept (PoC) to integrate AI human assistants into taxis across Japan, providing passengers with real-time route information and local insights. This project serves as a powerful example of how AI can enhance smart transportation systems.

Other zones showcase the platform's versatility. A Live Commerce Zone features a fully autonomous AI show host designed to drive sales and engagement, presenting a scalable new revenue model for retail media. In the Retail Zone, a voice-centric interface demonstrates how AI can streamline operations and improve customer service. Attendees can also interact directly with an AI human guide in the Signage Zone, receiving real-time MWC event information in over 100 languages. Finally, a Mobile Zone highlights the company's comprehensive SDK and API, signaling a strong commitment to building a broad developer ecosystem.

"Perso Interactive has evolved into a fully integrated, turnkey AI solution delivering tangible value across mobility, retail, education, and beyond," said Sangwon Chung, CEO of ESTsoft, in a statement. "At MWC 2026, we aim to present innovative AI Transformation (AX) experiences powered by our world-class technology and significantly accelerate our expansion into the global market."

A Network of Global Titans

ESTsoft's presence at MWC is amplified by its deep integrations with some of the world's largest tech and telecom firms. Beyond its own booth, the Perso Interactive technology is powering several high-profile demonstrations across the event floor, underscoring its market readiness and the confidence of its partners.

At the KT exhibition booth, a digital twin of globally renowned soccer star Kang-In Lee, dubbed "AI Kang-In Lee," is captivating audiences. The AI human delivers customized, enthusiastic messages to visitors in seven different languages, blending cutting-edge technology with Korean cultural content in a sports-themed zone.

Meanwhile, at the Samsung Electronics booth, ESTsoft's technology is seamlessly integrated into the tech giant's Spatial Signage. A real-time "AI Promoter" engages visitors interactively, showcasing a future where digital advertising is conversational and personalized. These collaborations are not just flashy demos; they represent a strategic push into global markets, leveraging the reach and credibility of established industry leaders. The active utilization of Perso Interactive by corporations like SK hynix, Daewoo Engineering & Construction, and POSCO Holdings further cements its growing influence.

The Technology Driving the Experience

What sets Perso Interactive apart in a rapidly growing market for digital humans is its focus on real-time, nuanced conversation. Unlike many avatar solutions that rely on pre-scripted responses or generated video, ESTsoft's platform is built for spontaneous interaction. It fuses its proprietary AI human technology with leading Large Language Models (LLMs), including OpenAI's GPT series.

The platform's technical prowess is evident in its key features. It supports simultaneous conversation and interpretation in 175 languages, allowing the AI to automatically detect a user's language and respond fluidly. This is paired with photo-realistic avatars whose facial expressions and lip movements are synchronized with the spoken language, creating a highly immersive experience.

Furthermore, the system incorporates Retrieval-Augmented Generation (RAG), a critical feature that allows the AI to access and reference specific, verified data from a corporate database. This prevents the "hallucinations" common in some generative AI models and ensures the AI human provides reliable, accurate information, a crucial requirement for enterprise applications in retail, finance, and customer support. This technical sophistication positions ESTsoft to compete with other major players in the digital human space, such as UneeQ and Soul Machines, by emphasizing a turnkey, scalable, and commercially robust solution.

AI for Good: A Vision for Responsible Innovation

Amid the commercial push, ESTsoft is also positioning itself as a proponent of responsible AI development. The Perso Interactive platform was recently selected for the 'AI for Good' initiative, a program led by the International Telecommunication Union (ITU), the United Nations' agency for digital technologies.

The 'AI for Good' initiative aims to harness the power of artificial intelligence to advance the UN's Sustainable Development Goals, focusing on creating safe, trustworthy, and inclusive AI systems that benefit humanity. ESTsoft's inclusion suggests that its technology is seen as having potential for positive societal impact beyond commercial enterprise. This recognition provides a layer of ethical credibility and aligns the company with a global movement toward building a more human-centric digital future.

As MWC 2026 unfolds, ESTsoft is not just showcasing a product; it is presenting a comprehensive vision for the future of human-machine interaction. By demonstrating commercially viable applications, securing strategic global partnerships, and aligning with international standards for ethical AI, the company is making a compelling case that its AI humans are ready to step off the screen and into our world.