Equiti Taps Veteran Strategist AlHammoury to Lead Market Insights

DUBAI, UAE – January 20, 2026 – Global fintech leader Equiti Group today announced the appointment of veteran economist and market strategist Noureldeen AlHammoury as its new Chief Market Strategist. The high-profile hire signals a significant investment in the firm's analytical capabilities, aimed at providing its global client base with more profound, actionable insights to navigate increasingly complex and fast-moving financial markets.

AlHammoury joins an established team of market analysts and commentators. His appointment is a clear strategic move by Equiti to fortify its position as a premier source for market intelligence, translating intricate economic data and market developments into clear perspectives for traders and investors. This move underscores a commitment to client empowerment through knowledge, a crucial differentiator in the competitive online trading sector.

A Strategic Bet on Expertise in Volatile Times

In an era marked by economic uncertainty and rapid market shifts, the demand for credible, expert-led analysis has never been higher. Equiti's decision to bring AlHammoury into a senior leadership role is a direct response to this need. The firm aims to enhance its digital acquisition efforts and deepen client relationships by delivering superior analytical content that supports informed decision-making.

Riccardo Camon, Equiti's Group Head of Marketing, commented on the strategic value of the appointment. "We are very pleased to welcome Noureldeen to the team," he said. "His experience at the intersection of market insight, media, and community engagement will be a strong addition to our digital acquisition efforts, helping us drive growth while building deeper, more meaningful client relationships."

This hire is not merely about adding a name, but about embedding deep analytical expertise into the core of the client experience. By strengthening its thought leadership, Equiti is betting that providing high-value intelligence will foster greater client trust and loyalty, ultimately serving as a powerful engine for growth.

The Vision of a Seasoned Market Forecaster

Noureldeen AlHammoury brings over 15 years of distinguished experience as a global markets strategist and economist. He has built a formidable reputation for his sharp intermarket analysis, deep understanding of US Federal Reserve policy, and a proprietary time/price methodology used to identify potential market turning points. His insights are sought after by major international media outlets, with regular appearances on networks like BBC, Bloomberg, and CNBC.

His extensive career includes serving as Chief Market Strategist at several prominent financial firms, including Market.com, ADS Securities, Amana Capital, and most recently, Squared Financial. This extensive background has given him a unique vantage point on global market dynamics and the needs of modern traders. In his new capacity, AlHammoury will spearhead Equiti's forward-looking research and market outlooks, shaping the firm's global commentary with data-driven insights.

"Equiti has built a strong reputation for putting clients first and is well positioned to redefine how market insights and community engagement are delivered," AlHammoury stated. "I'm delighted to be part of this journey and look forward to contributing my experience to strengthen Equiti's thought leadership and enhance its high-value insights platform that supports clients at every stage of their journey."

Bolstering an Expanding Fintech Powerhouse

AlHammoury's appointment is the latest in a series of strategic initiatives that highlight Equiti Group's aggressive growth trajectory. The move to reinforce its intellectual capital follows a period of significant expansion in leadership, technology, and product offerings. In 2025, the company made several key executive appointments, including a new Chief Technology Officer and Chief Financial Officer, to steer its global expansion.

This focus on talent is matched by a robust expansion of its services. The firm received in-principle approval in early 2025 to launch "Equiti Wealth," an initiative aimed at democratizing access to managed investment funds. Furthermore, a recent partnership with technology provider TraderEvolution is set to enhance its multi-asset trading platform, promising clients faster and more flexible market access.

These developments are built on a foundation of geographic and technological growth. The 2023 acquisition of digital payment provider Cloud Invest and the opening of a new strategic office in Abu Dhabi showcase a company intent on broadening its fintech ecosystem. This context reveals that hiring AlHammoury is not an isolated personnel change but a calculated component of a larger strategy to innovate, expand, and solidify market leadership.

The Fintech Battle for Thought Leadership

The financial technology landscape is fiercely competitive, with firms increasingly looking beyond technology and pricing to differentiate themselves. The new frontier in this battle is intellectual capital. High-profile strategists who can cultivate a following and build a brand's reputation for authority and trustworthiness are becoming invaluable assets. This industry-wide trend sees thought leadership transitioning from a marketing tactic to a core business strategy.

By hiring AlHammoury, Equiti is making a decisive play in this arena. The firm already operates a content-rich platform, "The Equiti Edit," and produces a podcast, but his leadership is expected to elevate this output to a new level. The goal is to create a hub of indispensable analysis that not only attracts new clients but also retains existing ones by providing tangible value that helps them navigate their trading journey.

This leadership addition marks a deliberate step to expand the depth, reach, and relevance of Equiti's market insight. As global markets continue to evolve, the firm is positioning itself to be a crucial partner for its clients, providing the clarity and expertise needed to make confident financial decisions.