emagine Acquires Waada to Build End-to-End Transformation Powerhouse

COPENHAGEN, Denmark – March 09, 2026 – In a significant move to reshape the technology consulting landscape, emagine today announced the completion of its acquisition of Waada The Movement. The deal fully integrates Waada’s specialized advisory and engineering arms into emagine’s global framework, creating a more powerful, end-to-end service provider designed to meet the growing enterprise demand for faster and more accountable digital transformation.

Waada The Movement, a Netherlands-based firm with over 400 professionals, comprises two distinct but complementary entities: Prowareness, a senior-led transformation advisory business, and DevOn, a high-end engineering and technology delivery organization. Both are now part of emagine's unified operating model, a move expected to add approximately €40 million in annual revenue and significantly bolster the company's capabilities in the Benelux region and beyond.

A Strategic Push for Seamless Delivery

The acquisition is a direct response to a clear and growing frustration in the corporate world: the disjointed and often inefficient handoff between strategic planning and technical execution. Enterprises are investing heavily in large-scale transformation projects but are increasingly impatient with fragmented processes, blurred lines of accountability, and slow-moving results.

"Our clients are investing heavily in transformation, and they expect to see results," said Anders Gratte, CEO of emagine, in a statement accompanying the announcement. "They want fewer handoffs, clearer accountability, and faster movement from strategy to live solutions and improved outcomes. This transaction strengthens how we execute complex programs with discipline and impact."

By merging Prowareness’s strategic advisory prowess with DevOn’s high-end engineering capabilities, emagine aims to eliminate the traditional friction points that plague complex projects. The new, integrated model promises clients a single, cohesive partner that can guide them from initial vision to a fully implemented, value-generating solution. This approach reinforces a model defined by senior-level expertise across all teams, fostering close client partnerships and ensuring disciplined delivery at scale. The move is designed to deliver not just reports and roadmaps, but tangible, measurable business outcomes.

Consolidating for Competitive Advantage

This acquisition is the latest in a series of strategic moves by emagine, underscoring its ambition to become a dominant player in the global IT and business change consultancy market. The firm, which posted revenues of 495 million EUR in 2024 on the back of 9% organic growth, has been actively consolidating its position. This follows its successful expansion in Germany through the acquisition of Allgeier Experts and U.N.P. in October 2024, and its growth in Portugal with the purchase of Boost: IT and Hexis Technology Hub in December 2024.

The Waada deal fits squarely into this aggressive growth strategy. In a highly competitive and consolidating IT services industry, scale and breadth of capability are critical differentiators. By absorbing Waada, emagine not only gains specialized talent and a stronger foothold in the Netherlands but also enhances its ability to compete for the most complex and lucrative global transformation contracts. The combined entity boasts a professional network of over 500,000 specialists, serving more than 500 enterprise clients worldwide from 29 offices in 13 countries.

Tripling Down on Talent: India Expansion Fuels Global Ambitions

Perhaps the most significant operational impact of the acquisition is the tripling of emagine’s engineering capacity in India. This dramatic expansion is a clear signal of the company's intent to leverage one of the world's largest and most skilled technology talent pools to power its global delivery model. The move transforms emagine’s Indian operations from a supporting player into a central hub for technology services and innovation.

This expanded presence in India is crucial for executing large-scale programs that require both deep technical skill and the ability to operate around the clock. It provides the scalability needed to meet the demands of global enterprise clients and supports the company’s practitioner-led approach. According to the company, clients will continue to work directly with experienced professionals across both advisory and delivery functions, now supported by a much larger and more robust, globally integrated engineering backbone. This strategic investment in talent is designed to directly support the promise of faster execution and more disciplined, high-quality delivery on a global scale.

Integrating Expertise for a Unified Future

While the strategic rationale is clear, the success of the acquisition will hinge on the effective integration of people, processes, and cultures. Merging a Dutch-based consultancy known for its distinct advisory and engineering brands into a larger, Danish-headquartered global firm presents both opportunities and challenges. The company has emphasized that Prowareness and DevOn are being fully integrated into its unified global operating model, suggesting a deliberate plan to create a single, cohesive culture rather than a federation of separate entities.

Leaders from Waada have expressed optimism about the transition. "Joining emagine is an important milestone for our teams and our clients," stated Vikram Kapoor, CEO of Waada. "As part of a larger international network, we can bring our advisory and engineering expertise to a broader set of complex, global programs. Our customers will benefit from greater scale, deeper coordination, and the ability to execute with the same discipline and high standards."

This shared vision of a unified, high-standard delivery model will be critical as emagine works to blend the strengths of each organization. By combining strategic insight with engineering excellence under a single roof, emagine is betting that it has found the formula to deliver on the complex promise of digital transformation more effectively than its competitors.