Elite Remodeler Craftsman's Choice Launches in Milwaukee, Bringing Proven Siding Expertise to Wisconsin

MILWAUKEE, WI – April 22, 2026 – Milwaukee-area homeowners now have a new option for premium exterior remodeling as Craftsman's Choice, a highly decorated Minnesota-based company, officially announced its expansion into southeastern Wisconsin. The company, known for its specialization in James Hardie fiber cement siding, brings a nearly three-decade-long reputation for quality craftsmanship and design to a market where durable home exteriors are not a luxury, but a necessity.

Initially, the company will focus on the installation of complete James Hardie siding systems, including trim, soffit, and fascia. This move marks a significant step for the remodeler, which has built a dominant presence in its home state of Minnesota since its founding in 1998.

"Our expansion into Milwaukee is a natural next step for our company," said Ben Juncker, President of Craftsman's Choice, in a statement. "We've refined a proven model in Minnesota centered around quality installation, strong partnerships, and an exceptional customer experience. We're excited to bring that same level of craftsmanship and accountability to homeowners throughout the Milwaukee area."

Setting a New Standard with Elite Credentials

In a competitive home improvement landscape, Craftsman's Choice enters the Milwaukee market not just as another contractor, but as one of the most credentialed James Hardie partners in the country. The company has been a member of the James Hardie Alliance Partner program since 2000 and holds the coveted Elite Preferred Contractor status. This designation is reserved for contractors who demonstrate consistent adherence to manufacturer-mandated installation best practices and maintain exceptional levels of customer satisfaction, often verified through third-party surveys.

Further distinguishing the company is its recent recognition with the 2025 President's Club Award. This is not a new accolade for the firm; research indicates they have won the award annually since its inception. The award is a prestigious honor bestowed by James Hardie upon a very small fraction—typically less than one percent—of its thousands of partner contractors nationwide. It signifies top-tier performance in sales, quality, and business practices. For homeowners, this translates to a vetted assurance of quality and reliability, backed by the product manufacturer itself.

This level of accreditation is supported by a strong public reputation, including an A+ rating from the Better Business Bureau and overwhelmingly positive reviews across platforms like Google and GuildQuality, where the company boasts a 97% recommendation rate from past clients. This track record suggests a business model built on long-term performance rather than short-term volume.

A Solution Engineered for Wisconsin's Harsh Climate

The expansion's focus on James Hardie fiber cement siding is a strategic choice tailored to the specific challenges of Wisconsin's climate. Homes in the Milwaukee area must endure a punishing range of weather conditions, from humid, high-temperature summers to brutal winters with deep freezes and heavy snowfall. These conditions wreak havoc on less durable exterior materials.

Wisconsin's frequent freeze-thaw cycles are particularly destructive. Moisture that penetrates siding can freeze and expand, creating cracks and warping panels over time. Extreme temperature swings, which can exceed 130 degrees Fahrenheit annually, cause constant expansion and contraction that can make materials like vinyl brittle and prone to failure. Add in the threat of moisture intrusion leading to mold and rot, and the potential for impact damage from summer hailstorms, and the need for a resilient solution becomes clear.

Fiber cement siding is specifically engineered to combat these issues. It is dimensionally stable, meaning it resists shrinking and swelling with temperature changes. It is also resistant to moisture, rot, pests, and fire. James Hardie's HardieZone™ System offers products specifically formulated for regional climates, with its HZ5 product line designed for areas like Wisconsin that face harsh freezing conditions.

"Wisconsin homeowners need exteriors that handle tough weather and elevate curb appeal," noted John Madson, Chief Sales Officer at James Hardie. "Our fiber cement siding resists moisture, pests, and extreme conditions, and ColorPlus® Technology delivers a long-lasting finish. With Craftsman's Choice's proven installation expertise, homeowners can expect durable performance and a design-forward look."

Local Leadership and a Proven Operational Blueprint

To ensure a successful launch, Craftsman's Choice is blending its proven operational model with local expertise. The Wisconsin expansion will be led by Mark Novak, a longtime resident of southeastern Wisconsin who will oversee local sales, project management, and installation crews. This approach aims to ground the company's established processes in a deep understanding of the local housing stock and community expectations.

"We're not new to this area. I've lived and worked in southeastern Wisconsin my whole life," said Novak. "I know the homes here, the weather they go through, and what homeowners expect. We're building a local team, sales, project management, and install crews - that takes pride in doing things the right way. When we finish a job, it's something we're proud to put our name on."

The company's growth in Minnesota from a small four-person team to multiple full-time crews provides a blueprint for scaling its Milwaukee operations. The Wisconsin team will be supported by the experienced Minnesota-based leadership to ensure consistency in training, quality control, and customer service from day one. This structure is designed to avoid the common pitfalls of rapid expansion by leveraging a deep well of institutional knowledge.

Homeowners in the Milwaukee area can expect a consultative, design-build approach that emphasizes both aesthetics and performance. This process involves working closely with clients to select a mix of siding profiles, textures, and colors to create a unique and durable exterior that enhances curb appeal while providing long-term protection against the elements. By combining an award-winning installation record with a premium, climate-appropriate product, Craftsman's Choice aims to establish itself as the new benchmark for exterior remodeling in the region.