eHub Taps New CAIO to Lead AI Overhaul in Logistics Tech Race

SANDY, Utah – January 21, 2026 – Logistics technology leader eHub today announced a significant strategic escalation in its commitment to artificial intelligence with the appointment of Thomas Leishman as its first Chief AI Officer (CAIO). The move signals a clear intent to accelerate the integration of AI across its entire suite of products, aiming to unify what company leadership calls the "fragmented fulfillment ecosystem."

Leishman, a veteran with over two decades of experience in software engineering and intelligent automation, will now spearhead eHub's AI strategy. His mandate covers innovation across product development, operations, customer experience, and revenue growth, placing AI at the core of the company's future. This appointment comes as the logistics industry faces unprecedented pressure to become more efficient, predictive, and resilient, with AI emerging as the definitive technology to achieve these goals.

A Strategic Bet on Centralized AI Leadership

The creation of a C-suite role dedicated solely to artificial intelligence is a telling move. It elevates AI from a departmental project to a fundamental pillar of corporate strategy. For eHub, this is a declaration that AI is not merely a feature but the central engine for its next phase of growth. This trend is gaining traction across tech-intensive industries, where companies recognize that a scattered approach to AI yields fragmented results. A dedicated CAIO provides the unified vision necessary to harness AI's full potential, manage its inherent risks, and attract the specialized talent required to stay competitive.

"AI is reshaping every corner of logistics, and Thomas is the ideal leader to help us build what's next," said Wade Sleater, CEO of eHub, in the company's official announcement. "His expertise in machine learning, automation, and customer-centric product development will accelerate our mission to unify the fragmented fulfillment ecosystem."

Sleater's statement underscores the strategic importance of this hire. Leishman is not just tasked with overseeing technology but with solving a core industry problem: the lack of cohesion between disparate shipping and fulfillment systems. By centralizing this effort under a single leader, eHub aims to create a more integrated and intelligent platform that can navigate the complexities of modern supply chains with greater agility.

Navigating the Competitive AI Arms Race

eHub's decision is not happening in a vacuum. The global market for AI in the supply chain and logistics sector is exploding, with some market projections estimating it will surpass $30 billion by the early 2030s. Major players like Blue Yonder, Manhattan Associates, and SAP, along with a host of agile startups, are all deeply invested in leveraging AI for everything from demand forecasting to warehouse robotics and route optimization. This competitive landscape has created a veritable AI arms race, where staying ahead requires aggressive and focused investment.

In this high-stakes environment, eHub's appointment of a CAIO can be seen as a critical maneuver to solidify its position as a leader in Carrier Orchestration. While competitors offer powerful AI-driven tools, eHub's strategy appears focused on embedding intelligence directly into the decision-making fabric of fulfillment operations. The goal is to create a seamless, automated ecosystem where complex choices about carriers, shipping methods, and warehouse operations are optimized in real-time by AI, a promise aimed directly at the operational pain points of its 3PL and e-commerce clients.

From Fragmented to Fluid: A Practical Vision for AI

For eHub's customers, this high-level strategic shift is designed to translate into tangible, ground-level benefits. Leishman's primary task will be to guide the deep integration of AI across the company's entire platform, which includes eHub Orchestrate®, eHub Advance®, eHub Ship®, eHub Pack®, eHub Finance®, and eHub Network®. The initiative aims to move beyond basic automation to deliver sophisticated, predictive capabilities.

This includes enhancing predictive intelligence to forecast shipping delays or capacity constraints, further automating complex operational workflows, and, most critically, optimizing carrier decisions to balance cost, speed, and reliability. For an e-commerce brand or a third-party logistics provider, this could mean automatically routing a package via the optimal carrier based on thousands of data points, all without human intervention.

Leishman himself articulated this practical vision. "eHub is uniquely positioned to transform how the world ships," he stated. "Our goal is to make sophisticated AI accessible, practical, and seamlessly embedded into every part of the fulfillment journey—from order-routing decisions to operational planning to fulfillment execution and customer experience. I'm excited to help shape the future of logistics with this incredible team."

This focus on making AI "accessible and practical" is crucial. While the potential of AI is widely acknowledged in the logistics sector, many small and mid-sized players struggle with the cost and complexity of implementation. By building these capabilities directly into its platform, eHub aims to democratize access to advanced AI, allowing a broader range of companies to compete on efficiency and precision.

Building the Future of Intelligent Fulfillment

The broader industry trend is a clear shift from reactive to predictive supply chains. AI is the engine driving this transformation, enabling companies to anticipate disruptions, optimize resource allocation, and deliver a superior customer experience. From AI-powered robots in the warehouse to algorithms that plan the most fuel-efficient delivery routes, intelligence is becoming the new currency of logistics.

However, challenges like data fragmentation, integration with legacy systems, and a shortage of skilled talent remain significant barriers to widespread adoption. eHub's strategic investment and the appointment of a seasoned CAIO represent a concerted effort to address these challenges head-on for its customers. By combining its deep domain expertise in logistics with Leishman's leadership in AI, the company is betting that it can build the industry's most advanced and user-friendly carrier orchestration platform.

Ultimately, this move is more than just a personnel announcement; it's a statement about the future of fulfillment. It underscores a belief that the winners in the next era of logistics will be those who can most effectively translate vast amounts of data into intelligent, automated action, empowering supply chain teams to operate with a level of precision and efficiency that was previously unattainable.