Bojangles Bets Big on Vegas with 20-Unit Expansion Deal

LAS VEGAS, NV – January 23, 2026 – The sizzle of Southern-style chicken and the aroma of fresh buttermilk biscuits are becoming increasingly familiar in Las Vegas, as franchisee LV Petroleum LLC opened its fourth Bojangles restaurant this week. The new location at the corner of Paradise Road and Harmon Avenue, which officially began service on January 21, marks the first of the brand's openings in 2026 and signals a significant acceleration in a bold expansion strategy set to blanket the valley with the iconic chain.

This opening is not an isolated event but a calculated move in a much larger campaign. LV Petroleum, a formidable multi-brand operator, holds the rights to a 20-unit development contract for Bojangles in the Las Vegas territory, a commitment that underscores a powerful belief in the brand's potential to conquer a new western frontier.

A Southern Favorite Eyes a Western Jackpot

Founded in Charlotte, North Carolina, in 1977, Bojangles built a fiercely loyal following across the Southeast on the strength of its unique Cajun-seasoned fried chicken, made-from-scratch biscuits, and popular breakfast menu. Now, the company is executing an aggressive national growth plan to move beyond its traditional roots, targeting major metropolitan areas including Phoenix, Los Angeles, and Houston. Las Vegas stands as a cornerstone of this westward push.

The Las Vegas market, a notoriously competitive and saturated culinary landscape, presents both unique challenges and immense opportunities. Bojangles is betting that its distinctive flavor profile and strong breakfast performance—which accounts for 37% of sales in its established restaurants—will carve out a significant niche among competitors like Popeyes, Chick-fil-A, and KFC. The brand's corporate strategy supports this push with a streamlined menu for new markets that emphasizes popular boneless chicken items, which have shown strong appeal outside the Southeast.

"The momentum we're seeing with Bojangles in Las Vegas has been incredible," said Guy Madmon, co-founder and COO of LV Petroleum, in a recent statement. "Opening our fourth location in such a short time frame speaks to the strong demand for this brand in our market... we're committed to making Bojangles a household name in Las Vegas."

The Empire Behind the Expansion

The driving force behind this rapid rollout is LV Petroleum, a Las Vegas-based powerhouse in the franchise world. The company's portfolio is vast and diversified, encompassing 77 travel centers, 30 convenience stores, and 180 quick-service and full-service restaurants across the country. Operating 34 distinct franchise brands, including giants like Starbucks, Arby's, Sonic, and Dunkin', LV Petroleum possesses deep operational expertise in managing large-scale, multi-unit rollouts.

The partnership with Bojangles extends far beyond the Las Vegas valley. LV Petroleum has also committed to developing 20 new restaurants in Phoenix, Arizona, and an additional 10 non-traditional Bojangles units within its TravelCenters of America (TA) locations across the Western U.S. This broad agreement positions LV Petroleum as one of Bojangles' most significant franchise partners in its national expansion.

This strategic depth allows the company to execute with speed and precision. "Each new Bojangles location we open reinforces our commitment to bringing quality dining options to communities across Las Vegas," noted Val Amiel, co-founder and CFO of LV Petroleum. The company’s ability to leverage its existing infrastructure and extensive experience in site selection, development, and operations provides a formidable advantage in a fast-paced market.

Beyond the Biscuit: Reimagining Fast Food on the Strip

Perhaps the most ambitious component of the Las Vegas expansion is a groundbreaking concept planned for The LINQ Hotel & Casino. This future location promises to shatter the mold of a traditional quick-service restaurant by incorporating a full bar and live band entertainment, creating a unique dining and entertainment hybrid.

Jeanette Davis, Senior Vice President at LV Petroleum, revealed that the concept aims to bring a "Nashville to Vegas" vibe, merging Bojangles' Southern heritage with the high-energy entertainment culture of the Las Vegas Strip. Expected to open in February 2026, the venue is designed to be an experiential destination, attracting not only diners seeking a quick meal but also patrons looking for a lively social atmosphere. This innovative model could set a new precedent for how legacy QSR brands integrate into major entertainment districts, moving from a convenience-based model to an attraction in its own right.

An Operational Blueprint for Rapid Growth

Executing a 20-unit buildout while maintaining brand standards requires a sophisticated operational strategy. LV Petroleum's leadership emphasizes a focus on disciplined execution to ensure a consistent customer experience across all new locations. "Our operations team has done an outstanding job executing this expansion," said Kris Roach, COO of LV Petroleum. "The coordination and attention to detail required to open multiple locations while maintaining our high standards is a testament to our team's dedication."

This effort is supported by Bojangles' corporate innovations designed to facilitate rapid and successful growth. The company has introduced its "Genesis" prototype building, which features dual drive-thru lanes, digital menu boards, and a more efficient kitchen layout to improve speed of service. Furthermore, Bojangles has deployed a drive-thru AI assistant, nicknamed "Bolinda," which has proven effective in increasing average check sizes. New staffing models and enhanced training programs are also in place to ensure that new crews can quickly get up to speed.

"We're focused on ensuring every Bojangles location delivers the same exceptional experience our customers have come to expect," added Sebastian Velis, VP of Operations at LV Petroleum. As LV Petroleum continues to identify and develop sites across the valley, this combination of local operational muscle and corporate innovation provides a powerful blueprint for turning its ambitious 20-restaurant vision into a reality.