Eco Innovation Group Bets on Sustainable Aviation Fuel with Major Rebrand

SCOTTSDALE, AZ – March 27, 2026 – In a significant strategic pivot, Eco Innovation Group, Inc. (OTC: ECOX) announced a series of moves to reinvent itself as a dedicated producer of sustainable fuels, setting its sights on the burgeoning Sustainable Aviation Fuel (SAF) market. The company has filed trademark applications for the name “American EcoFuels” and is weighing a corporate rebrand, a new stock symbol, and a potential relocation to the heart of the U.S. energy sector.

The transformation follows a transaction with Kepler GTL Technologies Inc. and signals a move away from its previous identity as a general development platform. ECOX now aims to become an operational force in converting natural gas and other feedstocks into low-carbon liquid fuels, a high-stakes venture into one of the world's most critical and competitive industries.

A Strategic Overhaul for the SAF Market

On March 26, the company initiated its rebranding by filing three separate trademark applications for “American EcoFuels.” The filings cover the entire value chain, from the production of synthetic fuels and SAF to the logistics, distribution, and storage of these products. A third application protects the material processing itself, specifically the gas-to-liquids (GTL) and coal-to-liquids (CTL) technologies at the core of its new strategy.

“Filing the American EcoFuels trademarks is a step in aligning the structure of the company with what we are actually building,” said Richard Hawkins, CEO of Eco Innovation Group, in a press release. “This is no longer a general development platform. We are organizing around a defined business, a defined technology base, and a path toward production.”

This new focus is further reflected in plans to seek a new name and trading symbol with the Financial Industry Regulatory Authority (FINRA), with “AEFI” being the primary choice. The company is also actively scouting locations for a commercial GTL facility, a critical step toward turning its technological ambitions into tangible output.

Brent Nelson, CEO of Kepler GTL Technologies, emphasized the scope of the new venture. “Protecting the brand across fuel production, distribution, and processing reflects the scope of what we are building,” he stated. “These filings align with our objective to move from development into commercial execution and to establish a recognizable presence in the Sustainable Aviation Fuel market.”

From Nevada to the Heart of Energy Country

Underscoring the seriousness of its operational pivot, ECOX is also evaluating a potential re-domestication from Nevada to Texas. Such a move would be far more than a change of address; it would place the company directly within the epicenter of the American energy industry.

Texas offers an unparalleled ecosystem of existing infrastructure, including the nation's most extensive network of pipelines, deepwater ports for global trade, and a vast complex of refineries and chemical plants. It also boasts a deep talent pool of engineers, technicians, and energy professionals. By positioning itself in Texas, American EcoFuels would gain proximity to key feedstocks like natural gas, a supportive industrial base, and major transportation hubs essential for distributing SAF to airlines.

The move signals a transition from a corporate entity on paper to an industrial player on the ground, aiming to leverage the state’s traditional energy strengths to build a next-generation fuel business.

The Promise and Challenge of Modular GTL

At the heart of this transformation is the modular gas-to-liquids (GTL) technology from Kepler GTL. Unlike the colossal, multi-billion-dollar GTL plants operated by energy supermajors, modular systems are designed to be smaller, more flexible, and quicker to deploy. This approach could enable the company to tap into smaller, stranded natural gas resources or even use biogas from agricultural waste to produce fuels, potentially reducing both costs and carbon intensity.

The primary target is the SAF market, which is experiencing a surge in demand driven by the global aviation industry's commitment to achieving net-zero emissions by 2050. With powerful government incentives like the U.S. Inflation Reduction Act providing substantial tax credits, the race is on to scale up SAF production, which currently meets less than 1% of global jet fuel demand.

If successful, Kepler’s modular GTL technology could offer a scalable pathway to produce high-quality synthetic jet fuel, positioning American EcoFuels to capture a piece of a market projected to be worth tens of billions of dollars within the next decade. However, the company is entering a competitive field with established renewable fuel giants and major oil companies all vying for dominance.

Navigating a Path Fraught with Hurdles

While the company's new direction targets a high-growth market, the path from press release to production is lined with significant financial and logistical hurdles. Building even a modular GTL facility requires substantial capital investment, and ECOX’s ability to secure such funding faces serious questions.

According to the OTC Markets Group, where ECOX stock is traded, the company currently holds a “Stop Sign” designation. This icon is assigned to companies that fail to provide adequate current financial information, a major red flag for investors and a significant barrier to raising capital. Without transparent and up-to-date financial disclosures, attracting the institutional funding necessary for a capital-intensive industrial project will be a formidable challenge.

Further questions arise from public records. While the company's announcement cited a trademark filing date of March 26, 2026, the U.S. Patent and Trademark Office database shows three applications for “American EcoFuels” filed by Eco Innovation Group two years earlier, on March 26, 2024. The current status of these older applications is still listed as awaiting initial examination, an unusual delay that adds to the uncertainty surrounding the company's operational progress.

As Eco Innovation Group attempts to rebrand itself as American EcoFuels, its success will hinge not only on the commercial viability of its GTL technology but also on its ability to resolve its reporting deficiencies, secure substantial funding, and convince a skeptical market that its ambitious vision for clean aviation fuel can truly take flight.