ECHO Targets Heavy Industry with New Rental-Ready Power Fleet

LAKE ZURICH, IL – January 14, 2026 – ECHO Incorporated, a name synonymous with professional outdoor power tools for over five decades, has made a significant strategic push into the heavy industrial sector with the launch of new mobile LED light towers and a powerful 400 kVA generator. The move signals the company's deep commitment to capturing a share of the booming industrial equipment and rental markets, introducing products designed specifically for the punishing demands of construction, mining, and large-scale event operations.

The new additions to ECHO’s Industrial Power Equipment (IPE) portfolio—the DLT series of light towers and the DGK400F generator—are engineered to address critical industry pain points: transport efficiency, rapid deployment, and a lower total cost of ownership. This launch positions ECHO to compete with established giants in a market driven by massive infrastructure projects and the growing preference for equipment rental over outright purchase.

"We’re thrilled to give dealers, operators and site managers the ability to confidently tackle more diverse and demanding projects,” said Ryan Fredrickson, senior product marketing manager for IPE at ECHO Incorporated. “These launches represent more than just new products. They are evidence of ECHO’s long-term investment in the industrial power market by delivering durable equipment, thoughtful design and the support infrastructure customers need to keep operations running.”

The Rental Power Revolution

ECHO's new product line is explicitly tailored for the lucrative equipment rental market, a sector where uptime, durability, and operational efficiency are paramount. The global construction equipment rental market, valued at over $122 billion in 2023, is projected to climb towards $191 billion by 2032, reflecting a strong industry shift away from capital-intensive equipment ownership. ECHO’s "rental-ready" design philosophy directly targets this trend.

The DLT series of mobile light towers, available in 3-kW, 6-kW, and 8-kW configurations, are built for rapid deployment and maximum transport efficiency. Their compact footprints allow more units to fit on a single trailer, a crucial logistical and cost-saving advantage for rental companies managing large fleets. Features like a foldable tongue, integrated fork pockets, and a central lifting eye streamline handling and setup on busy jobsites. Furthermore, the DLT3 model boasts an impressive runtime of up to 300 hours, minimizing the need for frequent refueling and maximizing productivity on remote sites.

Similarly, the DGK400F 400 kVA generator incorporates features that appeal directly to rental fleet managers. Convenient lifting points and intuitive controls simplify transport and operation, while a 3-way fuel valve allows for connection to external tanks, enabling dramatically extended run times for critical infrastructure or continuous mining operations. This focus on logistical simplicity and extended uptime is a clear attempt to reduce the total cost of ownership, a key metric for any rental business.

Powering a Greener, Quieter Jobsite

Beyond raw power, ECHO is addressing the increasing pressure on industrial operators to meet stringent environmental and community standards. Both the new light towers and the generator are equipped with ECHO’s proprietary S.E.T. Smart Emissions Technology™, ensuring compliance with the U.S. Environmental Protection Agency’s Tier 4 Final and the strict California Air Resources Board (CARB) regulations. This is not just a matter of checking a box; it's a critical market access feature. In regulated regions, non-compliant equipment simply cannot be sold or operated.

This advanced emissions control, coupled with the Isuzu 6WG1X engine in the DGK400F generator, also promises greater fuel efficiency, delivering direct operational cost savings. The technology provides added reliability during periods of light or underloaded operation, a common scenario that can challenge other emissions systems.

The DGK400F generator also tackles another major worksite challenge: noise pollution. Engineered with air-bending dampers, the unit operates at a remarkably quiet level—approximately 68 dBA at no load and 69 dBA at full load. This is comparable to the sound of a normal conversation, making the generator suitable for use in noise-sensitive locations such as urban construction sites, nighttime roadwork, or outdoor events where minimizing disruption to the surrounding community is essential. The DLT light towers contribute to this low-impact approach with a standard shore power connection, allowing them to run on grid electricity without the engine, eliminating both emissions and noise entirely when a power source is available.

A Strategic Leap into Heavy Industry

This expansion is more than just a product launch; it represents a calculated evolution for ECHO. By entering the heavy-duty power market, the company is leveraging its 50-year legacy of reliability and durability, built in the demanding professional landscaping and arborist sectors, and applying it to a new, larger scale. The move pits ECHO against established industrial powerhouses like Generac, Atlas Copco, and Wacker Neuson.

To compete effectively, ECHO is banking on a combination of thoughtful product design and a robust support network. The choice of an industrial-grade Isuzu engine for the DGK400F generator signals a commitment to performance and longevity, appealing to operators who rely on proven components. The company is not just selling machines; it is building an ecosystem to support them.

This support infrastructure is perhaps the most critical element of ECHO’s strategy. The company has highlighted its growing network of over 40 service centers, a new in-house service training facility, and a commitment to readily available parts. For industrial customers and rental fleets, equipment downtime is a direct loss of revenue. A responsive and knowledgeable service network can be the deciding factor when choosing an equipment partner, potentially giving ECHO a significant edge as it builds its presence in this competitive field. This comprehensive approach, combining rugged, compliant products with a dedicated support system, demonstrates a clear, long-term vision for becoming a formidable player in the industrial power landscape.