D'YAVOL Vodka Secures Gold, Proving Star Power Meets Substance

LONDON – March 31, 2026 – D’YAVOL Single Estate Vodka, the star-backed luxury spirit, has captured two significant accolades at the Australian International Vodka Awards 2025, earning both a Gold Medal for its liquid and the coveted ‘Best Bottle Design’ award. This dual victory highlights a calculated strategy that marries celebrity firepower with an uncompromising focus on product quality and aesthetic distinction, further cementing the brand's rapid ascent in the competitive global spirits market.

The awards are the latest in a string of international honors for D’YAVOL Spirits, a venture founded through a high-profile partnership between global icon Shah Rukh Khan, his son Aryan Khan's D'YAVOL Luxury Collective, Indian beverage giant Radico Khaitan, and entrepreneur Nikhil Kamath. The consistent recognition validates the brand's core premise: that a modern luxury brand can be built on a foundation of authentic craftsmanship, disruptive design, and strategic influence.

A Strategy of Substance and Style

The dual honors from the Australian International Vodka Awards are particularly telling. While the Gold Medal recognizes the intrinsic quality of the spirit—a single-estate Polish vodka crafted from 100% winter wheat and uniquely filtered through black pearls for exceptional smoothness—the ‘Best Bottle Design’ award celebrates its powerful shelf presence. In the booming luxury spirits market, where packaging is a critical differentiator, D'YAVOL has proven its mastery of both substance and style.

The bottle's design is a deliberate departure from convention. Its distinctive matte black finish, refined silhouette, and intricate metallic vein graphics create a look described by its creative team as both “sinister and beautiful.” This aesthetic aligns with the brand’s self-proclaimed “irreverent” identity and its aim to be a “wolf in wolf’s clothing.”

Speaking on the achievement, Ms. Leti Blagoeva, CEO of D’YAVOL Spirits, stated, “Winning both a Gold Medal and ‘Best Bottle Design’ at the Australian International Vodka Awards 2025 is an incredible honour for us. This recognition reflects the passion, precision and creativity that define D’YAVOL. From the spirit we craft to the way we present it, every detail is intentional. We remain committed to elevating the global vodka experience and setting new benchmarks in luxury and design.”

This focus on intentionality resonates in a market where consumers are increasingly drawn to brands that offer a complete sensory and narrative experience. The weight of the glass, the texture of the label, and the story behind the design are as much a part of the product as the liquid inside.

The Power of Strategic Partnerships

D’YAVOL’s success is not merely a product of good design and celebrity endorsement; it is a case study in strategic partnership. The collaboration leverages the distinct strengths of each partner to create a formidable market force. The involvement of Shah Rukh Khan and Aryan Khan provides instant global visibility, cultural resonance, and a massive built-in audience, generating a level of media buzz that traditional marketing struggles to achieve. This is a proven model in the spirits industry, where celebrity-backed brands have consistently outperformed their respective categories.

The partnership with Radico Khaitan, one of India’s largest beverage companies, provides the industrial backbone and market access essential for scale. Radico Khaitan, which holds the largest stake in the venture, brings decades of manufacturing, blending, and distribution expertise. This synergy ensures that D'YAVOL's ambitious vision is supported by a robust operational and logistical framework.

“We are delighted to see D’YAVOL Single Estate Vodka receive this recognition on an international stage. These accolades underscore the brand’s strong commitment to quality and design excellence. As partners, we are proud to support its journey in bringing a differentiated and premium vodka experience to consumers across markets,” said Mr. Sanjeev Banga, President – International Business at Radico Khaitan.

The inclusion of Nikhil Kamath, co-founder of financial technology disruptor Zerodha, adds a layer of strategic business acumen focused on building scalable, future-facing brands with global appeal.

A Cascade of Global Accolades

The Australian awards do not stand in isolation. They are part of a broader pattern of critical acclaim that spans the brand's entire portfolio, reinforcing its credentials as a producer of world-class spirits. D’YAVOL Single Estate Vodka was previously named ‘Vodka of the Year’ at the Asia International Spirits Competition 2024, alongside other gold medals at leading global platforms.

The brand's Scotch portfolio has been equally celebrated, demonstrating a consistent commitment to quality across categories. D’YAVOL Inception Blended Malt Scotch Whisky earned the title of ‘Blended Malt Scotch Whisky of the Year’ at the USA Spirits Ratings 2025 and was named ‘Best Overall Scotch’ at the prestigious New York World Spirits Competition 2024. Meanwhile, D’YAVOL Vortex Blended Scotch Whisky was honored as ‘Blended Scotch of the Year’ at the London Spirits Competition 2025 and, significantly, ‘Best New Scotch Whisky of the Year’ at the San Francisco World Spirits Competition 2025. This sweep of top-tier awards from some of the industry's most respected judging panels provides undeniable third-party validation of the brand's quality claims.

Charting a Course for Global Markets

With a cabinet full of trophies and a powerful strategic foundation, D’YAVOL Spirits is executing an aggressive international expansion plan. The brand is already available in key luxury hubs, including India, the United Arab Emirates, and the United Kingdom, with a successful launch into Australia in 2024. Its debut in travel retail at Mumbai Duty Free signaled its intent to capture a global consumer base from the outset.

The company's ambition extends beyond its current offerings. Plans are underway to launch a luxury Tequila, further diversifying its portfolio and tapping into another high-growth segment of the spirits market. This expansion is part of a larger vision to build D’YAVOL not just as a spirits producer, but as a global luxury collective that also encompasses high-end streetwear and curated lifestyle experiences. By building a comprehensive brand ecosystem, D'YAVOL is positioning itself to become a defining name in modern luxury for a new generation of consumers worldwide.