Dr. Phone Fix: Rewriting Canada's Tech Repair Playbook

EDMONTON, AB – November 27, 2025 – In a retail landscape often characterized by caution, Edmonton-based Dr. Phone Fix is executing an aggressive national growth strategy that is turning heads. The electronics repair and resale company just announced stellar third-quarter results, showcasing impressive financial discipline alongside a definitive agreement to expand into Atlantic Canada for the first time. This dual-pronged announcement of profitability and expansion signals more than just a good quarter; it highlights a meticulously crafted model for consolidating Canada’s fragmented but vital device repair market.

The Financial Engine of Expansion

At the heart of Dr. Phone Fix's ambitious expansion is a remarkably robust financial performance. The company reported a 14% year-over-year revenue increase to $3.27 million for the third quarter of 2025. While top-line growth is noteworthy, the real story lies deeper in the financials. Adjusted EBITDA—a key measure of profitability that excludes non-cash expenses and one-time costs—surged an astonishing 181% to $420,000 for the quarter.

This isn't a one-time anomaly. For the first nine months of the year, Adjusted EBITDA reached $700,000, a more than 1,000% improvement from a loss of $72,000 during the same period in 2024. This dramatic shift from loss to significant profit demonstrates a scalable operating model that is hitting its stride. The company has achieved this by controlling operating expenses, which decreased by 3% in the latest quarter even as it added a new store and ramped up corporate activity. This blend of rising sales and falling costs points to a high level of operational discipline, a critical factor in a service-based industry with tight margins.

This financial strength is attracting significant investor confidence. The company recently completed an oversubscribed $2.57 million private placement. This influx of capital is not for shoring up a weak balance sheet, but is explicitly earmarked as growth capital, providing the fuel for acquisitions, new store openings, and strategic partnership investments.

A Coast-to-Coast Ambition in Action

With its financial house in order, Dr. Phone Fix is aggressively pursuing national scale. The cornerstone of its latest move is the definitive agreement to acquire Geebo Device Repair Inc., a six-store chain based in Nova Scotia. This single transaction propels the company into Atlantic Canada, transforming its footprint from a primarily Western and Central Canadian operation into a truly national one.

The acquisition will lift the company’s store count from 35 to 41 corporately-owned locations. This is a key part of what CEO Piyush Sawhney describes as a "growth playbook" that combines organic growth with strategic M&A. "Looking ahead, our growth playbook combines measured new store openings with a disciplined M&A strategy to accelerate scale," Sawhney stated in the company's release. He noted the goal is to "target high-quality operators... and leverage our proven operating playbook to drive cash generation at the unit level."

The plan doesn't stop with Geebo. The company is on track to open four additional stores before the end of 2025, with new leases already signed in Alberta and Ontario. This would bring its total to 45 operating locations by year-end, a rapid expansion that speaks to both ambition and executional capability. This strategy is particularly effective in the Canadian electronics repair market, which, despite industry reports showing a decline in the number of small businesses, is projected to grow in overall value. This suggests a consolidation phase where well-capitalized, efficient operators like Dr. Phone Fix are poised to capture market share from smaller, independent shops.

Redefining Repair with Sustainability and Trust

While financial metrics and store counts tell one part of the story, Dr. Phone Fix's market disruption is also rooted in a powerful brand identity built on two modern pillars: sustainability and customer trust. The company’s business model is inherently circular. By repairing devices and selling certified pre-owned (CPO) phones, it directly extends the lifecycle of electronics, diverting them from landfills and reducing the demand for new resource-intensive manufacturing.

This commitment is not just a talking point. In June 2025, the company was nationally recognized as Canada's "Sustainable Business of the Year." This accolade validates its role in the circular economy and resonates strongly with a growing cohort of environmentally conscious consumers. As "Right to Repair" legislation gains traction and consumers become more aware of e-waste, Dr. Phone Fix's positioning as a sustainable leader becomes a significant competitive advantage.

Alongside its green credentials, the company has cultivated an exceptional level of customer trust in an industry where consumer skepticism can be high. Across its network, Dr. Phone Fix boasts a 4.9-star average rating from over 30,000 customer reviews. This level of positive feedback at scale is difficult to achieve and even harder to fake. It suggests a consistent, high-quality customer experience across its corporately-owned stores, a feat that is central to building long-term brand loyalty and generating positive word-of-mouth referrals.

Weaving a Strategic Web of Partnerships

A final, crucial layer to Dr. Phone Fix’s strategy is its cultivation of powerful partnerships that create deep moats and open new customer channels. These alliances go far beyond standard marketing collaborations, embedding the company into larger ecosystems.

A prime example is the exclusive partnership announced with the Alberta Motor Association (AMA) in November. This deal provides discounted repair services to the AMA's one million-plus members, instantly creating a massive, captive audience in one of its key provincial markets. It’s a strategic masterstroke that leverages the trust and reach of an established institution.

Furthermore, the company has been strengthening its ties within the insurance and OEM sectors. An expanded partnership with global protection provider Assurant and a national repair agreement with Likewize integrate Dr. Phone Fix directly into the device insurance claim process. When a customer's phone is lost, stolen, or broken, insurers can now seamlessly direct them to a Dr. Phone Fix location for repair or replacement. This not only drives high-volume, predictable business but also enhances the company's legitimacy and strengthens its procurement power for parts and CPO devices. These relationships create a virtuous cycle: more volume leads to better supplier terms, which improves margins and allows for further investment in growth.

This multi-faceted approach—combining financial rigor, aggressive expansion, a brand built on modern values, and a web of strategic alliances—demonstrates a sophisticated understanding of how to build a dominant, resilient business. Dr. Phone Fix is not merely fixing phones; it is systematically repairing a fragmented market and building a national leader in its place.