Dodge Fuels Enthusiast Passion with New Charger Customization

AUBURN HILLS, MI – February 03, 2026 – Dodge is reinforcing its commitment to the "Brotherhood of Muscle" by expanding the power of choice for its highly anticipated 2026 Charger lineup. The brand announced today two new factory-customization options for the SIXPACK-powered Charger Scat Pack and R/T models: a stealthy Satin Black hood graphic and a heritage-inspired set of Fratzog-patterned dual stripes. This move signals a deeper strategy, emphasizing that in the modern era of muscle, personal expression is as vital as raw horsepower.

The new options are designed to complement the Charger's aggressive widebody stance and sculpted performance hood, allowing owners to add a distinct, factory-quality touch to their vehicles right from the order sheet.

A Nod to Heritage, A Look to the Future

At the heart of the new offerings is a blend of modern aesthetics and historical reverence. The Satin Black hood graphic, available for a starting U.S. MSRP of $395, provides a high-contrast accent that traces the center of the Charger's muscular power dome, terminating at the unique SIXPACK hood bezel. It’s a bold, yet refined, statement that amplifies the car's performance-oriented design.

The more intricate option, the Fratzog dual stripes, carries a starting MSRP of $1,695. These are not simple racing stripes; they are a direct link to Dodge's storied past and its electric future. The stripes feature sharp red trim accents bordering a unique, repeating pattern of the Fratzog logo, the three-pointed delta symbol that adorned Dodge muscle cars from 1962 to 1981. This logo was recently resurrected as the new symbol for Dodge's next-generation vehicles, first appearing on the all-electric Charger Daytona concept. Its inclusion on the internal-combustion SIXPACK models creates a unified visual identity across the entire multi-energy Charger family.

Dodge has also engineered the stripes with thoughtful detail. They are compatible with both the standard steel roof and the optional full-glass roof. For models equipped with the glass roof, the Fratzog pattern is specially designed to be visible to occupants looking up from inside the cabin, creating a unique interior experience.

"This is just the start of what owners can expect when it comes to customizing the all new SIXPACK-powered Charger," said Matt McAlear, Dodge CEO, in the official announcement. "Our enthusiasts want personalization options, and the Fratzog dual stripes and new Satin Black hood graphic are just the beginning in turbocharging customization for the SIXPACK. We're leaning all the way in on factory backed personalization choices so customers can build their Charger their way."

Beyond Horsepower: The Power of Choice in a Competitive Arena

While the Charger continues to boast impressive performance figures, this focus on aesthetic personalization highlights a significant trend in the muscle car segment. In a market where competitors like the Ford Mustang have a long-established culture of modification, Dodge is strategically carving out its niche by offering deep, factory-backed customization. This approach guarantees OEM quality, fit, and finish, and ensures that all modifications are covered under the vehicle's warranty—a crucial selling point for many buyers.

The announcement is a direct answer to a clear market demand. Enthusiasts no longer just want the fastest car; they want their car. The ability to tailor a vehicle's appearance from the factory allows owners to express their individuality while celebrating the car's performance identity. This strategy strengthens the bond between the brand and its customer base, moving beyond a simple transaction to foster a sense of community and personal investment.

This "power of choice" philosophy is the central pillar of Dodge's strategy for the new Charger. By offering the vehicle in two- and four-door configurations, with standard all-wheel drive, and with a multi-energy lineup that includes both the twin-turbocharged internal combustion SIXPACK engine and the all-electric Daytona powertrain, Dodge is casting a wide net. The addition of deep cosmetic customization serves as another layer in this strategy, ensuring that regardless of powertrain or door count, every Charger can be a unique reflection of its owner.

Stellantis's Strategy and Mopar's Arsenal

This move is also indicative of a broader corporate strategy from parent company Stellantis. By allowing iconic brands like Dodge to lean into their heritage and core identities, Stellantis is navigating the complex transition to new automotive technologies without alienating a fiercely loyal customer base. The emphasis on choice and personalization helps maintain brand relevance and excitement, proving that the shift towards electrification and more efficient engines doesn't have to mean a loss of character.

Further amplifying this customization ecosystem is the expanded role of Mopar, Stellantis's in-house parts and service brand. The new hood graphic and stripes are just the beginning of a comprehensive catalog of accessories. Mopar is preparing a full arsenal of factory-backed upgrades for the new Charger, allowing for personalization that goes far beyond surface-level graphics.

Forthcoming Mopar accessories previewed on concept vehicles include performance-enhancing parts like a cat-back exhaust kit to amplify the sound of the 3.0L Twin Turbo Hurricane engine, a cold-air intake for improved throttle response, and a suspension spring kit to lower the ride height for more aggressive handling. On the cosmetic front, Mopar will offer lightweight carbon-fiber components, such as a front splitter, a rear decklid spoiler, and even a functional sport hood that is 20% lighter than the stock version. This robust aftermarket support ensures that the personalization journey can continue long after the car leaves the factory floor.

An Award-Winning Platform for Personalization

These new customization options are being added to a vehicle that is already a critical darling. The all-new Dodge Charger multi-energy lineup has stormed the industry, collecting a string of prestigious accolades. It has been named the 2026 North American Car of the Year™ (NACTOY), the Detroit Free Press Car of the Year, and The Detroit News 2025 Vehicle of the Year, among others.

This critical acclaim validates the Charger's groundbreaking STLA Large platform, which successfully underpins both the 550-horsepower twin-turbo SIXPACK Scat Pack and the 670-horsepower all-electric Daytona Scat Pack—the world's quickest and most powerful muscle car. The lineup also includes the 420-horsepower SIXPACK R/T, which boasts the most standard horsepower of any muscle car in its class. By building these new layers of personalization upon a foundation of award-winning performance and engineering, Dodge is offering its customers a truly comprehensive and compelling package.

The entire Charger lineup is now open for orders, giving enthusiasts the chance to build a vehicle that not only delivers exhilarating performance but also serves as a distinct expression of their personal style.